SteveMendoncaPortfolio

8/7/2019 SteveMendoncaPortfolio

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artdirector


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State Farm

Challenge Research and understand why Young

Adults (18-25) do not understandinsurance and its benefits despite it

being a legal necessity. Our answer

is to own the agent model. Executions

must be delivered in an authentic,

relatable, and assuring tone, with

the agent being the solution to

the problem.


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State Farm. . Print


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State Farm. . Print

I SWEARI PUT IT IN REVERSE.

FROM ON EDGE TO AT EASE,

STATE FARM IS THERE.

Find the agent that can help you at www .StateFarm.com/RealMoments


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State Farm. . Print

PLEASE TELL MEI DID NOT JUST DO THAT.

FROM FREAKED OUT TO FIGURED OUT,


Find the agent that can help you at www.StateFarm.com/RealMoments

AMABAA ESE CARRO

DE ARRUINADO A TRANQUILO

STATE FARM ESTA AH.

Conoce a un agente con el que puedes contar en State Farm www.StateFarm.com/RealMoments


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State Farm. . Microsite

A ew mirosite liketo te mai page willbrig te ampaig llirle. StateFarm.om/

RealMomets will oetState Farm to Yog Alts.

What you do need

to knoW:

Israe may beompliate, bt its rialto kow at least te basis.O tis page, osmers willget a brie overview o watees to be erstoo.

What you dont need

to knoW:

I a eort to prove State

Farm erstas tetargets attite towarisrae, tis page leverlyoveys all te omplexitieso israe tat aaget ales.

excuses:

Sometimes teres a plaeexses go to ie. Oragets ave ear tem alla kow wi oes eeto retire a wi oes arestill res.


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auto Quote:

Tis appliatio makesgettig a ato qoteegagig. Te ser etersis or er iormatio wile

bilig teir ar trogte game. Trogot te

proess, te ser also learsmore abot te ators tatiee ow a qote isetermie.

crashing cars extra:

I orer to attrat tis te-savvy target, websitesee to be more ta

iormatioal. We tissree pops p, sers areprompte to srik tesree. Te smaller tesree, te loser te arsget, til tey ras itoea oter a reveal aState Farm message. Tisiterative extra is egagiga .

agent rap sheets:

Agets are itegral to teState Farm moel so itsoly logial to eiate aportio o te mirosite totem. O tis page, te

target a sear or aaget base o bot loatioa persoal arateristis.



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renters:

Everyoe as st, bt oteveryoe realizes tat teyee to protet it. A simpleow art a lear tat

rigt p.

Live Feed:

Tis pre-reore web vieowill be presete as a liveee rom a isloseState Farm ofe. Seeigisrae agets i aieret ligt will reate a

opportity or State Farm tobil trst witi te target

a reiore te maoetio tat State Farmagets oer.


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State Farm. . Banner Ads

Tere are may ways besiesbaer as to issemiate a

message a egage YogAlts. Tis age grop is morelikely to lik trog webpageliks a sposore websitesrom sear reslts. Pre-roll asrig olie vieo presetatiosa streamig spots o Paorarepreset alterative ways oreaig Yog Alts.

Banner ads

Like te prit as, te baers emboyow Yog Alts reat to wat seemslike te e o te worl.{

HOLY S

FROM OH SH*T TO OK,

STATE FARM IS THERE.Find the agent that can help you at www.StateFarm.com/RealMoments

Find the agent that can help you at www.stateFam.com/realMoment

FROM FREAKED OUT TO FIGURED OUT,



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State Farm. . X Games and MLB Partnerships

ThE X GAMES PARTnERShIPYog Alts sow a partilar afity or extreme sports a, ipartilar, ESPns X Games. Altog State Farm as a a presee

ere, we weret reay to oreit te iea.

InSuRAncE RunS: MLB PARTnERShIP

Aorig to MRI Pls, Yog Alts are 29% more likely ta te

average Ameria to atte a Major Leage Baseball game at leastoe a mot, makig ballparks a prime spot or State Farm torter egage wit te target. State Farm will oer $5 isots atWeesay igt ome games rig Je or p to 1,000 atteeesbetwee te ages o 18-25. Teams wit two or more ome games o

Weesays rig tis mot will serve as ost ballparks.

Fas will reeive a State Farm-brae kit, similar to tose istribteat te X Games. Well exte bra impressios trog ommerialbreak lea-is o loal televisio game overage a brae Jmbo-tro spots ollowig ome team israe rs.

Te partersip reslts i 31 ome games aross 15 staims.

{

State Farm brae boots will be set p at te evetor as to play vieo games, wat evets, a learabot State Farms servies a mobile appliatios. Tegiveaway iles a calm Kit wit a brae stress ball, abox o tisses, a a bottle o water omortig items orte axios Yog Alt. Reay-mae exse sigs willbe provie or as to exoerate teir avorite atletes iteyve perorme poorly. Its ol i Aspe i Jaary, soa ew ski ats will be trow i to keep as warm rig

te evet.


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State Farm. . Social & Mobile

Tis age grop respospositively to straigtorwar

a realisti messages, aweve emese State Farmito te abri o te YogAlt ommity. Te Faebookappliatio a Tweets areosistet wit te iterests agoals o Yog Alts.

FaceBook

Te Freak-Ot Fae appliatiogives sers te optio o taggig

teir ries i potos were teyare reakig ot. not oly will tisbe a way to all ot ries oteir reak ots, bt te potostagge a te aptios tat gowit tem will also be etereito a otest to beome a ewprit a or rl Momt.

tWitter

users a iterat wit te

ampaig by ollowig te ailyexses o Twitter a postigteir ow. Great aiet-relateexses may also appear ite ampaig.

Yog Alts are 25% more likely ta te average

Ameria osmer to ow a Smartpoe a50% more likely to se a iPoe. Weve reatea State Farm app tat ses sope teology tosow te river te loatios o te losest StateFarm approve ato boy sops. We sers sateir srroigs wit teir iPoe amera, teappliatio ietifes te earest meais itat loatio.

QR (Qik Respose) oe, a baroe-likeimage wiely se to se messages aretrieve iormatio, is a easy a ost-efiet way to lik State Farm wit yoger

osmers. Te oe yo see above willbe prite o key-ais, eals, a oterpromotioal giveaways tat are likely topoplate a Yog Alts ar. State Farm appsers a take a pitre o te baroe aimmeiately rea State Farms 24/7 Gooneigbor Spport Team.

}


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State Farm. . Outdoor

heres were well aggressively go ater te Reters market. We see it asa opportity to exerise or igeity a evelop a iovative ot-o-ome strategy. Otoor a gerrilla avertisig serves Reters israe

well bease most reters are oetrate i eavily poplate ities.Tese ities are ome to bses, bs selters, biligs, a pavemet: StateFarms ew emet-lae avas.

We were able to pipoit areas i wi tere is a ig oetratio o

available retal its, wi arrowe or seletio to te most robstReters markets. Te goal is to it Yog Alts wit State Farmsmessagig wile tey sear or teir ow plae.

Te otoor ampaig iles a mots wort o bs wraps, bs selters,wil postigs, siewalk art, wallsapes a billboars.

BuS ShELTERTe bs selter will ose posters wit teReters Flowart, tellig Yog Alts wytey ee Reters israe. It also proviestem some etertaimet wile waitig orteir rie.

BuS WRAPA amage bs i trasit will grab attetio. Aemotioal ealie will omplemet te visalto perpetate rl Momt.

WILd POSTInGSWil Postigs a a iterative twist tote existig prit exetios. A QR oe,aompaie by a lie iiatig its prpose,will be ae to ea poster. A iPoesapsot o te grapi will rive osmersstraigt to te website.

BILLBOARdSWat better time to rea Yog Alts abotar israe ta wile teyre rivig? Teprit as illstrate a message tat resoateswit tis aiee. Aoter way to get temessage aross: make it bigger.


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SanDisk . . Outdoor

savewithcon

dence.


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Jack Daniels Mustard. . Print

MUSTARD


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Jack Daniels Mustard. . Print

MUSTARDMUSTARD


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realizeyourdream For lifes bold moves.

The West would have been won faster.

UHAUL . . Print


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For lifes bold moves.

1492 would have been 1482.

UHAUL . . Print


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UHAUL. . Print

The gold would have dried up sooner.

Turn Around

For lifes bold moves.


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Ford Fiesta . . Print


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When you cant stand your own skin.

Solarcaine . . Print


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When you cant stand your own skin.



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Challenge College kids are cheap, its a known

fact. So of course they would beinterested in a program that

saves them money, especially with the

real world around the corner. Problem

is, they dont know about GM+U, the

program that exists to help them out

when they need a new car.

General Motors . . GM+U


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General Motors . . Web Banners

The copy and images illustrate petty ways college

students attempt to save money and point out

that GM is here to help by saving them morewith a discount on a car for their future. GM

understands the targets financial woes, and in turn,

the target will appreciate GMs humorous approach

to the serious situation. With small tips on ways to

save, the real world is made easier. These ads will

be embedded on popular websites, like ESPN.com,

YouTube, and Moviefone as well as appear on hte

bottom of the website.


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General Motors . . Website Redesign

The story told on the

homepage relates to

the sometimes scarytransition the target is

going through.

Key words link to words

in the navigation bar and

light up when scrolled

over (exacmple: what-

the-F*&% = F.A.Q.)

The banner ads will

appear on the bottom of

the page and change with

every visit.

The sticker in the upper

right hand corner of

the website links to the

microsite, www.GMgetsU.com where students can

find fun extras.


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General Motors . . Microsite, Contest & Email

The That Stingy Guy Contest gets students involved in the campaign. Students

submit proof of outrageously stingy behavior they see on campus to the microsite.

The proof can be a picture of video message of any cheap activities they witness,

whether its snagging coings out of a fountain or studying by candlelight to save on

electricity. Others can vote on what they think is the cheapest act of penny-pinching,

and whoever has the stingiest friend will receive a gas card for the next year.

GM makes the real world easier for students who want to let

their parents know about the discount by providing an email

template on www.GMgetsU.com.


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General Motors . . Facebook & Twitter

Students can post or tweet to GM

gets U to ask for money saving

tips or to share their Stingy Friend

stories.

Allows for more interaction with

the brand as GM can directly

respond to the student.

These outlets also act as a way

to stay up to date with GM+U

promotions.


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obrigado . . thank you

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