PORTFOLIOSteven K. Foster

M A R C H2 0 1 3

PORTFOLIOSteven K. Foster

M A R C H2 0 1 3

Movie poster for the documentary No Look Pass.

Now showing on Showtime after touring over a dozen film festivals nationwide.

http://nolookpassthemovie.com

Drink label for Golden Milk.

Four available flavors, all to be distributed in large natural grocery stores.

http://goldenmilk.net/

veganveganND

nondairyvegan

G Fglutenfree

PORTFOLIOSteven K. Foster

M A R C H2 0 1 3

58 | New SAT Students New SAT Students | 59

Appendix CPSST ● Annual Report & Plan ● June 2011

Students Test Dates Count $Test Week # New Total OCT Active NEW Double 82% Weekly MonthlyOCT 11-Jul 30 30 30 30 30 $ 8,700 $ 0 $ 8,700 OCT 18-Jul 20 50 50 50 20 $ 5,800 $ 4,350 $ 10,150 OCT 25-Jul 20 70 70 70 20 $ 5,800 $ 5,945 $ 11,745 $ 30,595 OCT 1-Aug 15 85 85 NOV 85 15 $ 4,350 $ 8,265 $ 12,615 NOV 8-Aug 15 100 85 15 100 15 $ 4,350 $ 10,005 $ 14,355 NOV 15-Aug 10 110 85 25 110 10 $ 2,900 $ 11,890 $ 14,790 NOV 22-Aug 10 120 85 35 120 10 $ 2,900 $ 13,050 $ 15,950 NOV 29-Aug 10 130 85 45 130 10 $ 2,900 $ 14,210 $ 17,110 $ 74,820 NOV 5-Sep 10 140 85 55 DEC 140 10 $ 2,900 $ 15,370 $ 18,270 DEC 12-Sep 15 155 85 55 15 155 15 $ 4,350 $ 16,530 $ 20,880 DEC 19-Sep 15 170 85 55 30 170 15 $ 4,350 $ 18,415 $ 22,765 DEC 26-Sep 10 180 85 55 40 180 10 $ 2,900 $ 20,155 $ 23,055 $ 84,970 DEC 3-Oct 8 188 55 48 JAN 103 8 $ 2,320 $ 11,310 $ 13,630 JAN 10-Oct 8 196 55 48 8 111 8 $ 2,320 $ 12,180 $ 14,500 JAN 17-Oct 8 204 55 48 16 119 8 $ 2,320 $ 13,195 $ 15,515 JAN 24-Oct 8 212 55 48 24 127 8 $ 2,320 $ 14,065 $ 16,385 $ 60,030 JAN 31-Oct 8 220 55 48 32 135 8 $ 2,320 $ 15,080 $ 17,400 JAN 7-Nov 6 226 48 38 86 6 $ 1,740 $ 9,425 $ 11,165 JAN 14-Nov 6 232 48 44 92 6 $ 1,740 $ 10,150 $ 11,890 JAN 21-Nov 0 232 48 44 92 0 $ 0 $ 3,625 $ 3,625 JAN 28-Nov 8 240 48 52 MAR 100 8 $ 2,320 $ 10,875 $ 13,195 $ 57,275 MAR 5-Dec 5 245 52 5 57 5 $ 1,450 $ 6,090 $ 7,540 MAR 12-Dec 5 250 52 10 62 5 $ 1,450 $ 6,670 $ 8,120 MAR 19-Dec 4 254 52 14 66 4 $ 1,160 $ 7,250 $ 8,410 MAR 26-Dec 0 254 52 14 66 0 $ 0 $ 3,915 $ 3,915 $ 27,985 MAR 2-Jan 6 260 52 20 72 6 $ 1,740 $ 3,915 $ 5,655 MAY 9-Jan 8 268 52 20 72 0 $ 0 $ 8,555 $ 8,555 MAY 16-Jan 10 278 52 20 MAY 72 0 $ 0 $ 8,555 $ 8,555 MAY 23-Jan 10 288 20 28 48 28 $ 7,540 $ 2,030 $ 9,570 $ 32,335 MAY 30-Jan 8 296 20 36 56 8 $ 2,320 $ 5,365 $ 7,685 MAY 6-Feb 8 304 20 44 44 8 $ 2,320 $ 6,380 $ 8,700 MAY 13-Feb 8 312 20 52 72 8 $ 2,320 $ 7,250 $ 9,570 MAY 20-Feb 8 320 20 60 80 8 $ 2,320 $ 8,265 $ 10,585 $ 36,540 MAY 27-Feb 3 323 20 63 83 3 $ 870 $ 9,135 $ 10,005 MAY 5-Mar 3 326 66 JUN 66 3 $ 870 $ 7,395 $ 8,265 JUN 12-Mar 4 330 66 4 70 4 $ 1,160 $ 7,830 $ 8,990 JUN 19-Mar 4 334 66 8 74 4 $ 1,160 $ 8,265 $ 9,425 JUN 26-Mar 4 338 66 12 78 4 $ 1,160 $ 8,700 $ 9,860 $ 46,545 JUN 2-Apr 4 342 66 16 82 4 $ 1,160 $ 9,135 $ 10,295 JUN 9-Apr 4 346 66 20 86 4 $ 1,160 $ 9,715 $ 10,875 JUN 16-Apr 4 350 66 24 90 4 $ 1,160 $ 10,150 $ 11,310

23-Apr 0 350 66 24 90 0 $ 0 $ 10,585 $ 10,585 $ 43,065 30-Apr 0 350 66 24 90 0 $ 0 $ 10,585 $ 10,585 7-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755

14-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755 21-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755 28-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755 $ 21,605

350 350 915 615 517 622 223 877 228 1340 350 $ 10,1500 $ 4,14845 $ 4,14845 $ 516,345

JUL

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

APR

MAY

58

PSST ● Annual Report & Plan ● June 2011

Guide to Reading Appendix C

Column 1: Testrepresents the test (i.e. October) a student who begins that week would be preparing for

Column 3: # Newrepresents the amount of new students expected per week

Column 4: Totalrepresents the cumulative total of students per year

Columns 5-11: Test Datesrepresent the number of students, per week, prepar-ing for a particular test Column 12: Active

represents the current total of active students Column 14: Double

represents the expected revenue, each week, generated by introduc-tory double sessions (1.5 hours), for new students

Column 15: 82%represents the revenue generated if 82% of currently active students attend a session (a very conservative estimate)

Bryn Mawr - Chart of New SAT / ACT StudentsConservative Estimate

Students Test Dates Count $Test Week # New Total OCT Active NEW Double 82% Weekly MonthlyOCT 11-Jul 30 30 30 30 30 $ 8,700 $ 0 $ 8,700 OCT 18-Jul 20 50 50 50 20 $ 5,800 $ 4,350 $ 10,150 OCT 25-Jul 20 70 70 70 20 $ 5,800 $ 5,945 $ 11,745 $ 30,595 OCT 1-Aug 15 85 85 NOV 85 15 $ 4,350 $ 8,265 $ 12,615 NOV 8-Aug 15 100 85 15 100 15 $ 4,350 $ 10,005 $ 14,355 NOV 15-Aug 10 110 85 25 110 10 $ 2,900 $ 11,890 $ 14,790 NOV 22-Aug 10 120 85 35 120 10 $ 2,900 $ 13,050 $ 15,950 NOV 29-Aug 10 130 85 45 130 10 $ 2,900 $ 14,210 $ 17,110 $ 74,820 NOV 5-Sep 10 140 85 55 DEC 140 10 $ 2,900 $ 15,370 $ 18,270 DEC 12-Sep 15 155 85 55 15 155 15 $ 4,350 $ 16,530 $ 20,880 DEC 19-Sep 15 170 85 55 30 170 15 $ 4,350 $ 18,415 $ 22,765 DEC 26-Sep 10 180 85 55 40 180 10 $ 2,900 $ 20,155 $ 23,055 $ 84,970 DEC 3-Oct 8 188 55 48 JAN 103 8 $ 2,320 $ 11,310 $ 13,630 JAN 10-Oct 8 196 55 48 8 111 8 $ 2,320 $ 12,180 $ 14,500 JAN 17-Oct 8 204 55 48 16 119 8 $ 2,320 $ 13,195 $ 15,515 JAN 24-Oct 8 212 55 48 24 127 8 $ 2,320 $ 14,065 $ 16,385 $ 60,030 JAN 31-Oct 8 220 55 48 32 135 8 $ 2,320 $ 15,080 $ 17,400 JAN 7-Nov 6 226 48 38 86 6 $ 1,740 $ 9,425 $ 11,165 JAN 14-Nov 6 232 48 44 92 6 $ 1,740 $ 10,150 $ 11,890 JAN 21-Nov 0 232 48 44 92 0 $ 0 $ 3,625 $ 3,625 JAN 28-Nov 8 240 48 52 MAR 100 8 $ 2,320 $ 10,875 $ 13,195 $ 57,275 MAR 5-Dec 5 245 52 5 57 5 $ 1,450 $ 6,090 $ 7,540 MAR 12-Dec 5 250 52 10 62 5 $ 1,450 $ 6,670 $ 8,120 MAR 19-Dec 4 254 52 14 66 4 $ 1,160 $ 7,250 $ 8,410 MAR 26-Dec 0 254 52 14 66 0 $ 0 $ 3,915 $ 3,915 $ 27,985 MAR 2-Jan 6 260 52 20 72 6 $ 1,740 $ 3,915 $ 5,655 MAY 9-Jan 8 268 52 20 72 0 $ 0 $ 8,555 $ 8,555 MAY 16-Jan 10 278 52 20 MAY 72 0 $ 0 $ 8,555 $ 8,555 MAY 23-Jan 10 288 20 28 48 28 $ 7,540 $ 2,030 $ 9,570 $ 32,335 MAY 30-Jan 8 296 20 36 56 8 $ 2,320 $ 5,365 $ 7,685 MAY 6-Feb 8 304 20 44 44 8 $ 2,320 $ 6,380 $ 8,700 MAY 13-Feb 8 312 20 52 72 8 $ 2,320 $ 7,250 $ 9,570 MAY 20-Feb 8 320 20 60 80 8 $ 2,320 $ 8,265 $ 10,585 $ 36,540 MAY 27-Feb 3 323 20 63 83 3 $ 870 $ 9,135 $ 10,005 MAY 5-Mar 3 326 66 JUN 66 3 $ 870 $ 7,395 $ 8,265 JUN 12-Mar 4 330 66 4 70 4 $ 1,160 $ 7,830 $ 8,990 JUN 19-Mar 4 334 66 8 74 4 $ 1,160 $ 8,265 $ 9,425 JUN 26-Mar 4 338 66 12 78 4 $ 1,160 $ 8,700 $ 9,860 $ 46,545 JUN 2-Apr 4 342 66 16 82 4 $ 1,160 $ 9,135 $ 10,295 JUN 9-Apr 4 346 66 20 86 4 $ 1,160 $ 9,715 $ 10,875 JUN 16-Apr 4 350 66 24 90 4 $ 1,160 $ 10,150 $ 11,310

23-Apr 0 350 66 24 90 0 $ 0 $ 10,585 $ 10,585 $ 43,065 30-Apr 0 350 66 24 90 0 $ 0 $ 10,585 $ 10,585 7-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755

14-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755 21-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755 28-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755 $ 21,605

350 350 915 615 517 622 223 877 228 1340 350 $ 10,1500 $ 4,14845 $ 4,14845 $ 516,345

J U L

A U G

S E P

O C T

N O V

D E C

J A N

F E B

M A R

A P R

M A Y

Pearson Snyder Schoolwork and Tutoring www.pearsonsnydersat.com 3 6 Pearson Snyder Schoolwork and Tutoring www.pearsonsnydersat.com

Meet the Staff

The InternsEvery summer, PSST has the pleasure of welcoming back former students to assist in the office and (locked away upstairs in window-less rooms) in the development of our charter school textbooks. Led by Olivia Glass, Taylor Platt, and Mer-riel Foster, this summer’s team also includes veteran Pedro Cattori and newcomers Charlie Platt and Melissa Shantz. This upstairs brain trust is in a constant battle with us: as we try to steal their entire summer with problem categorization and textbook edits, they do their best to steal all the office glassware. Currently it is a draw, but as August approaches, they are gain-ing momentum.

PresidentPearson Snyder founded PSST in 2008 with the aim to create a company that fostered individuality and personal growth not only in its students, but in its tutors and business culture as well. A strong-willed and enthusiastic leader, Pearson sees each day as a chance for growth, be it for our students, our employees, our company, or himself. With that in mind, Pearson relishes his role, seeing each challenge and opportunity as a chance to learn or teach.

Director of Student Advising, SAT/ACT Tutoring, and College CounselingChristina Ponsaran is the main liaison between clients and tutors and also heads our college guidance service. With a BA from Fordham in American studies, experience as a tutor at Study Point, a teacher’s assistant at Centro Romero for ESL students and an English instructor in Jaraíz de la Vera, Spain, she is our finest classroom instructor and one of our most active SAT tutors.

Director of Offices and PersonnelArmena Ballard grew up in Newtown Square, attended Episcopal Academy, and attained a degree in Hispanic Studies from the University of Pennsylvania. Personable, detail-oriented, organized, efficient, and dedicated, she has grown from Director of Academic Tutoring into Office Manager at the Bryn Mawr location and the Director of Personnel for the company. Armena is soon leaving us for the art world, but has been a wonderful asset, teammate, and has left PSST much stronger then when she found it.

Director of Academic Tutoring and Academic ClassesTed Andrews is a Chestnut Hill native that attended the University of Pennsylvania, where he graduated Summa Cum Laude with a degree in Biological Basis of Behavior. At Penn, Ted tutored fellow students in Biology and Chemistry and was recognized for excellence in tutoring. One of his greatest assets is his outgoing personality. When combined with his energy and deep understanding of material, it allows him to connect with not only his students, but everyone he meets.

Director of Data Analysis and Information TechnologyJoe Rosen is a Philadelphia native who attended Lehigh University, where he graduated with a degree in Materials Science and Engineering. Because of this, he is a vital asset as we develop systems to enhance each student’s experience. In the classroom, however, it is his easygoing nature that is the greatest asset. Even though he brings a deep understanding of material to his sessions, it is in fact his patience and relaxed attitude that have made his students enjoy their time with him so much.

Taylor Platt, Merriel Foster, Charlie Platt, Melissa Schantz, and Pedro Cattori

Academic Tuto r ingAcademic tutoring helps students get back on track in their courses by filling in their knowledge gaps and pushing them to a deeper understanding of the base material. While we do aim to prepare students for an upcoming test or a major research paper, ultimately our goal is to fully equip students with the best tools and skills to navigate their classes with confidence, competence, and self-sufficiency. We tailor sessions to students’ unique learning styles to maximize the impact of the lessons and increase their absorption of the material.

Test P r epar at ionGeared towards rising juniors and seniors, SAT & ACT tutoring is the heart of our business. Over the course of eight to twelve sessions—dependent upon the needs of each student—our tutors work to expose the confusing design of either the SAT or ACT, teach all necessary material and strategies, and instill a self-assured, anxiety-free attitude for testing day. Our success comes from always ensuring the student is motivated, learning and enthused. That though we, as tutors, must do our best, and all strategies and material must be mastered, in the end, success depends upon our students being confident and motivated while enjoying their work.

Co l le ge Counse l ingCollege counseling provides extensive support and structured scheduling throughout the entire college application process. Our college guidance service begins, first, with understanding our student, their needs, and determining what school (or schools) will be the best all-around fit, and finishes only after their selection of and acceptance into college. We believe at all times in thoroughness, knowing that, though our students often have an in-school counselor, what they are lacking is both attention to their specific needs as an individual and applicant, along with assistance in the wealth of details that go into every choice, essay and application.

Academic C lassesAcademic classes are designed to revisit key material and concepts where students are typically prone to er-ror, and establish a solid base of knowledge that will prime them for success in our SAT or academic tutoring sessions. These classes offer our students a chance to practice many of the issues they may understand intel-lectually in a tutoring room, but still struggle with on an experiential level.

P earson Snyder Schoolwork and Tutoring was founded on a very simple principle: our success

comes not from teaching the material, but from teaching the student. Whether it be SAT or ACT tutoring, academic assistance or work on a college essay or application, we work hard to ensure our students understand every inch of the material. But just because the material is challenging and success is our aim, we see no reason why this process can’t be an enjoyable one. In fact, we find that all of our students do their best when it is.

Over the past two and a half years, this guiding philosophy has helped us achieve an average real-test-to-real-test SAT score improvement of 267 points and a reputation for tutoring unrivaled in its ease, lack of pretension, and tremendous results. Regardless of what students need help on - be it getting that SAT score or getting that grade on

an English paper - they will get the same experience from every branch of Pearson Snyder Schoolwork and Tutoring: fun, customized learning from bright, affable tutors.

a focuS on the IndIvIdual

Ou r S e r v i c e s

WebSIte

Pearson Snyder Schoolwork & Tutoring study guides and marketing material.

I worked with Pearson Snyder to layout multiple study guides totalling 500+ pages to be used in his tutoring office in Philadelphia.

http://pearsonsnydersat.com/

Sample spread from 8 page newsletter

Sample from 100+ page business plan presented to investors

THE SATTEXTBOOKFREIRE CHARTER SCHOOL EDITION

BOOK 1 OF 3

JANUARY 18 TO MARCH 3, 2011

PORTFOLIOSteven K. Foster

M A R C H2 0 1 3

June 2011 — A 21 day spiritual journey.Final dates to be announced before January 1, 2011.

Journey begins and ends in Chengdu, People’s Republic of China

Trip cost does not include:

• International airfare, airport taxes and any in-transit hotel or meal expenses.

• Meals other than as indicated in the itinerary.*

• Expenses of personal nature such as drinks, tip, phone, laundry, etc.

• Extra expenses caused by nature and unforeseen events such as delayed arrival, illness, inclement weather

resulting in road blockade, political unrest or any event beyond the control of the management.

• Travel Insurance

• China Visa fees of approximately $200.

On this three-week journey, we will travel by jeep from Chengdu, China throughout eastern Tibet, visiting the towns of Barkham, Derge, Palyul and Dartsedo, among others. Along the way, we’ll visit sacred sites, such as Vairotsana Cave and Nyenbo Yurtse Lake, and important monasteries, such as Katog, Palyul, Zhechen, Dzogchen, and Tarthang. We will participate in sacred traditions, including Tibetan yoga, chanting, prayer � ag o� erings, earth treasure burial, � re ceremonies and a � sh and yak release ceremony in Barkham. Accommodations will be either in local hotels or we will make camp in the countryside.

Together, Lama Palzang and our Tibetan guide will help illuminate the historical and cultural signi� cances of the great monasteries and sacred sites we will visit. For those participants who would like to approach this journey as a pilgrimage, Lama Palzang will guide them in the a� itudes, practices and conduct of a traditional Tibetan pilgrim. Participation in all of the spiritual talks and exercises are optional.

LAMA PALZANG is a Nyingma lama born and educated in Tibet. He studied and practiced under the guidance of Ven. Lama Tengye, Ven. Khenpo Chodrak and H.H. Chadral Rinpoche. He has led

retreats and taught classes in Buddhist Studies at the Nyingma Institute in Berkeley, California. He directs Buddhist preservation works in Asia and is a dedicated teacher and practitioner of the Buddhist tradition of tshetar, saving animals from slaughter. Lama Palzang is loved by his friends and students for his great warmth, good humor, and strong personal integrity.

Contribution to Prajna LightCost of June 2011 Spiritual JourneyTotal Cost Payable to Prajna Light

$1500$4500$6000

DON NELSON is a professional guide who regularly leads treks in the Himalayan region of Tibet and Nepal. He is highly experienced and knowledgeable about the landscape, people, and customs of the Himalayas.

* A detailed itinerary for those interested will be available prior to Dec. 31, 2010

Brochures, graphics, flyers and web produced for the Guna Foundation.

Beyond video archiving, I helped to enhance the presence of the Guna Foundation through graphical material.

http://gunafoundation.org/

Graphic used as clickable navigation for the numerous organizations under the

TNMC umbrella

Two seperate interiors of tri-fold brochures.Postcards advertising our fundraising event.

PORTFOLIOSteven K. Foster

M A R C H2 0 1 3

Ingredients:

2 tankers Hydrochloric Acid

2 tankers Ammonium Persulfate

2 tankers Ethylene Glycol (anti-freeze)

1 tanker Methanol

Half a tanker of Polycrylamide

4 million gallons fresh water

Directions:Mix Hydrochloric Acid, Ammonium Persulfate, and Ethylene Glycol together in a 76,500 gallon vat. Slowly stir in Methanol and Polycrylamide until smooth. Mix with 4 million gallons fresh water and shoot under high pressure into shale seams. Place return discharge fluid in impoundment or dump at local waste water treatment plant.

The gas industry’s toxic brew will ignite your kitchen faucet and may cause neurological, kidney, liver, and heart damage; cancer; and inflammation to the eyes, ears, and throat.

REAL Fracking Fluid

Mixology courtesy of the “Halliburton Loophole”

A showcase of various logos ranging from business consulting to spirituality.

Graphical work done with nonprofi t As You Sow located in downtown Oakland, CA.

I helped to develop unique ways to bring forward environmental issues facing our nation and world.

http://www.asyousow.org/

PORTFOLIOSteven K. Foster

M A R C H2 0 1 3

© 2012 LAUNCHIT 610.291.8835 or EMAIL US© 2012 LAUNCHIT 610.291.8835 or EMAIL US

ITP R E S E N C E . D I G I T A L L Y .

Launch

planplanplanplanplanplanplanplanplanplanplanplan IT IT IT IT IT IT IT IT IT IT IT IT IT IT IT commcommcommcommcommcomm IT IT IT IT IT IT IT IT IT rockrockrockrockrockrock IT IT IT IT IT IT IT IT IT launchlaunchlaunchlaunchlaunchlaunch ITITITITITITITITITITITIT

contact us

Digitial Evolution.Choose any of our pre-packaged deals then add on any other services you need to create a perfectly tailored solution that fits your needs.

Digital Presence.

✓ COMM IT + ✓ Online Marketing Video ✓ Email Marketing

Digital Media.

✓ PLAN IT + ✓ SEO & Analytics ✓ Social Media Start-Up

Digital Startup. ✓ Business Discovery Session ✓ Logo (print ready) ✓ Website (fully updatable) ✓ Education Session

This is what black text looks like

Welcome to LAUNCHIT

Welcome to LaunchIT where all of your ideas and fantasies comes trues.

Check out the site, it’s really cool, we promise

Check out the site, it’s really cool, we promise we promise we prom-ise we promise

About us The Deals Case Studies Captain’s Blog

PORTFOLIOSteven K. Foster

M A R C H2 0 1 3

Web layout design

Partnering with Trine and LaunchIT, I developed the graphics for their websites while working closely with the web designer.