S’THAILISH GAL

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BACKGROUND

S’Thailish Gal is founded by Keo and Gemma, a mother and a daughter who works with a team consisting of creative women, which are all based in Thailand

Our company makes handmade hair accessories: bows, hair ties, hair clips, headbands

Our product is special because all S’Thailish Gal products are handmade

BACKGROUND

Our company consists of hard workers who loves to design and create the products

On Etsy we have different selection of beautiful and unique hair accessories, all handmade (perfect for daily wear or special occasions)

What makes S’Thailish Gal unique is that we get our products from local women by buying and selling their products so that they become more well known. Furthermore, providing them with jobs which is part of our company

BACKGROUND

Everything is from Thailand but we also ship all around the world

We make sure that our customers know and feel that each products are unique and one of a kind

The information about the details of the item as well as the pricing will be listed in the information box under each product

KEY COMMUNICATION

S’Thailish Gal is a handmade hair accessories designed and produced by an all women team

Our brand name is S’Thailish Gal as our product is based in Thailand

Our brand is unique because we create customized product to match customers different needs

KEY COMMUNICATION

The company emphasizes high quality products at an affordable price

Contact info: Tel- 0861650892 www.facebook.com/sthailishgal.com

Line: st_gal

Price: $2 to $20

Company’s Logo

TARGET AUDIENCE

Primary

-Housewives (both single or married) age: 29-35 with daughters age: 7-12 -Middle to Lower-Middle class-Life Matrix: Free-spirited, active young-spirited-People who are interested in handmade hair accessories -People who are interested in supporting local women getting jobs-Westerners

Notes: Single/married housewives (29 to 35) with daughters (7 to 12) because housewives has more free time than the working mothers. Housewives (29-35) they are an adult but still young and active who are very much involved with their children in a fashionable sense. Middle to Lower-Middle class as our product is affordable. We target people with such interests because our product is handmade and we support local women with their jobs and help build them. Target Westerners: most likely interested in affordable handmade product.

TARGET AUDIENCE

Secondary

-Lower-Middle class female-High school female students age: 13 to 17-Low income-Depends on parents for allowance or income from

part time jobs

Target the Lower-Middle class high school female students as they are still depending on parents for allowance or getting income from part-time jobs. Teenagers ages 13 to 17 are still interested in having hair accessories such as headbands or bows for their hair. These age groups are still having fun with different hair styles or having different hair accessories.

Notes:

OBJECTIVES

-Provide and promote jobs for local people

-Expand brand name, create credibility and positive reputation

-Help support women

-Increase business’ revenue

STRATEGIES

- Make local people our business suppliers by buying their product and reselling them

- Feature models wearing accessories and get the articles to focus on it

- Special made product for Children's Day and other children’s related events

TARGET PRESS

Fashion and Beauty Magazines

Glamour Magazine

Discovery GirlsMagazine

Marie Claire

TARGET PRESS

Fashion and Beauty Magazines

LIPS Cheeze

TARGET PRESS

Craft and Jewellery Magazines

Craft & Click Make Jewellery

PR IDEASPR IDEAS

Making a booth at the malls.

Interview with bloggers, vloggers and internet idols

RATIONALE

To change peoples perspective on local handmade accessories.

Trend setters have fan clubs and followers, to set the trend for our products.

TARGET MEDIA

Beauty, Fashion, Jewellery, and handicraft Magazine.

YouTube, Instagram

COST

$500

$200

PROMOTIONAL PARTNERS

Baan Tawai -Where all the exclusive handicrafts come together!

Thipkesorn Gallery -Heavenly handmade BOWtique

PROMOTIONAL PARTNERS

One Tambon One Product-The one and only OTOP

SARA AONUMA

5 6 0 5 0 1 0 0 5 9

WORK CITED

"Justine Simmons (@littlewintershop) • Instagram Photos and Videos." Justine Simmons (@littlewintershop) • Instagram Photos and Videos. N.p., n.d. Web. 27 Sept. 2015. https://instagram.com/littlewintershop/

"Wholesale Korean Hair Accessories /DIY Handmade Fabric Headband/fall and Winter Women Small Dot Bow Hairbands WB010-in Hair Accessories from Women's Clothing & Accessories on Aliexpress.com | Alibaba Group." Aliexpress.com. N.p., n.d. Web. 27 Sept. 2015. http://www.aliexpress.com/item/Wholesale-Korean-hair-accessories-DIY-handmade-fabric-headband-fall-and-winter-women-small-dot-bow-hairbands/1330239940.html