STICKY STRATEGY

startups+

ux

4evr

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

What slows teams

Making decisions

Not making decisions

Disagreements

Negotiation

Talking

Not Listening

Meetings

Being in the weeds

Forest/Trees

“Analysis Paralysis”

Forgetting to move on

Not seeing that you already agree

Not noticing that you need to make a decision(!)

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Characteristics of this activity

Lo-fi

Dump-and-sort

Rapid

Collaborative

Facilitated

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Where you (CCA students) are (in your projects) ...

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

How-To #1• Supplies matter: Have a lot of regular size stickies &

fine point Sharpies. (limits the number of words per sticky)

• Write one idea per sticky.

• Create as many stickies as you can, quickly. (10-30mins)

• Each person makes one big pile of stickies without regard for whether they’re right, good, cohesive, or useful.

• THE RESEARCH QUESTION IS... “Write down everything you know about the company’s strategy.”

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

How-To #2

• Together, sort all of the stickies into clusters. (ideal group size is 3-4)

• Talk a lot.

• Name the clusters. (Use a different color sticky.)

• Look over the whole the story created by the clusters. Notice gaps, trends, disagreements.

• Talk a lot.

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

What we’re doing

• Extracting from people the beliefs, ideas, and instincts about the business,

• ...So that we can deconstruct them,

• ...So that we can identify patterns and recognize gaps and disagreements,

• ...In order to see the storyline clearly.

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Human-centric tool

Attitudes

Beliefs

Ideas

Intuition

Choices

Behaviors

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

What it’s good for

• Distill knowledge.

• Reveal gut instincts.

• Operational Efficiencies.

• Fast progress

• Creating a shared understanding (!!!)

• Seeing agreements (fewer decisions to make)

• Knowing where you need to do more work

• See all points of view at once, integrated

• Rounds out the collective view of the problem space

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Not a replacement for...

Research

Analysis

Business plan

Meaningful debates

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Facilitator

• Encourage a lot of stickies.

• Encourage fewer words per sticky -- if it doesn’t fit, it’s more than one idea.

• Encourage discussion during clustering -- this is the real value-creating activity.

• Put multiples together, noting the agreement.

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Mods• PROBLEM-SOLVING

• GO-TO-MARKET PLANNING

• PRODUCT FEATURES

• SEQUENCING

• CAUSE/EFFECT MAPPING

• PRIORITIZATION

Other Uses

STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Janice Fraserwww.luxr.co

slideshare.net/clevergirl@clevergirl

@luxrco#LeanUX

Thank You!