B2B PROPOSALSales & Marketing

For Horeca

Contents :

About us Our history Our major Client Proposal Background Co-Branding Objectives M O U Joint Event The Benefits Why us.? Contacts no.

About usSince 1991, Hankook Ceramic has commited to be a prestigious manufacturer of Ceramic Tableware not only in Indonesiabut also around the world. We have been producing many prestigious brand names of tableware in the world, such asLENOX and MIKASA (USA), Villeroy & Boch (Germany), ARC International (France), iittala (Finland) NARUMI(Japan), Marks & Spencer (UK) and ZEN (Korea) to name a few. Our brand name, St.James (trademark) has beenrecognized as the most popular chinaware among high society homes and first class hotels and restaurants in our domesticmarket. As one of the most trusted manufacturer of Ceramic Tableware, we always provide and give our clients the bestquality of our products. Producing the best quality of Ceramic Tableware has been our motivation to create the art oftableware and beautifully made from our certified materials, “Super Bone”.

Having established the world’s best quality production facility through automation of the manufacturing processes anduncompromising quality control system, Hankook Ceramic has been able to cater to the worldwide customers, whichincludes over 50 different countries. Imagine such a super strong ceramic product, using semi-conductor materials such asAlumina and Silica, fired 3 times at the temperature of 1,300 C, while maintaining the spirit of hand craftsmanship wealways concentrated our efforts in manufacturing the highest quality tableware.

Hankook Ceramic’s manufacturing facilities are equipped with state of the art computerized equipment, which iscontinually updated and improved. The factories have fully automated forming machines, automatic spray glazing lines andcomputer controlled tunnel kilns. In addition through technical exchange with companies in England, Germany and Japan,we maintains our technical edge and strives to produce products only of the highest quality. Equipped with a modernproduction environment and the latest technology and know how, we believe that only us can produce high quality ceramicproducts ranging from elegant formal dinnerware through casual dining tableware, coffee sets and accessories using only100% unleaded glaze & Decalcomania, our product passed rigorous FDA & California Prop. 65 Standard.

With twenty years of professional knowledge and 20 millions pcs of annual production capacity, strengthen with more than1800 skilled artisan and 150 R&D Specialist, our products qualified for international quality certification with ISO 9001 /KS / LOHAS / FDA. Our motto is, “World’s Best Quality”, and it shows our commitment to provide the best and excellentproduct quality to serve our customers all around the world. We are certain that we can serve you all with our best quality ofCeramic Tableware.

Certificate green industry

People may say, client is the king. But wethink, our client is more than a king. Our clients arethe most important thing in our history. Together, wetriumph and succeed in this ceramic tablewareindustry. What we have reached until today, this verymoment, are nothing without our client support.

We have learned to serve with the heart and to giveyou the utmost satisfaction. We know that our productis present your elegance and beauty of tableware. Ourworld’s best quality product is proven to be numberone in their category. Our existing clients are alwayssatisfy with our ceramic tableware artwork. Ourproduct is always chosen by five star hospitalityindustry for their dining-ware. They admitted ourproducts never fails them to get compliments fromtheir customers.Our clients are those who really understand aboutluxurious and precious ceramics tableware. Once theychoose us as their partners, it shows that we are thebest in this ceramic tableware industry. They give usthe priceless trust to be the part of their luxury andelegance.

Our Major Client

PROPOSAL BACKGROUND

Indonesia besides being populous country is also a tropical country which has its own beauty. Consists ofvarious islands are rich in natural resources make Indonesia one of the most destination for foreigntourists to go, which means an opportunity for the hotel business because in line with an inflow of foreigntourist the demand for accommodation in this hotels, will grow and continue to evolve with theadvancement of tourism in Indonesia.

Data shows that every year the number of foreign tourists who come to vacation in Indonesia increased by20%, even predicted increasing is due to the new policy of the department of the ministry of tourism andthe department minister in the country who waive entry visas to several countries such as South Korea,China , Thailand, France, the Netherlands, vietnam, and many more.( Source : www.bps.go.id and www.kemendagri.go.id )

WHY PLAZA INDONESIA REALTY.?

• Plaza Indonesia Realty has the concept of a five star hotel and is one of thefamous hotels in Indonesia. (source : kompas)

• Grand Hyatt example owned by the Plaza Indonesia Realty is one of the premiumluxury hotel and is known by tourists that it is their goal to stay during a holidayperiod in Indonesia

• Plaza Indonesia Realty having 5-star hotel that always maintain premiumquality, which fits saint james appearance.

• Plaza Indonesia Realty manages several famous realty in Jakarta and major citiesin Indonesia that the upper middle market segment, among others Fx, Ex, ThePlaza, Grand Hyatt and Keraton.

• Plaza Indonesia Realty manages several famous realty in Jakarta and major citiesin Indonesia that the upper middle market segment, among others Fx, ThePlaza, Grand Hyatt and the palace has been managed well and growing. whichfits with the mission and purpose of saint james.

Based on management capabilities as well as the effect of the brand which is owned by Plaza IndonesiaRealty, we are confident that the combination of the two brands will further improve product image andbrand image on the market.

For that reason we PT. Kilau Prima Abadi a subsidiary company of PT. Hankook Ceramic Indonesia intendsto submit this proposal in order to create a super-powerful collaboration and cooperation of mutualbenefit in the future with PT. Plaza Indonesia Realty.

CO – BRANDING OBJECTIVES

Saint James Co-Branding Grand Hyatt&

Keraton

Free Gift / free product

VIP Member Card

Space to put Brand Logo

Showroom Special Discount Hotel Special Discount

Min. Purchase

VIP Member

LOGO

Web Banner Ad On Saint James Hotel VoucherWeb

MOU Reguler Purchase Order &Big Project

One Year Flat Price

Mutually beneficial and profitable is the goal. apart from the growth of the brandimage, co-branding can also cause effects symbiosis mutualism / mutually beneficial.

VoucherVoucher

CO – BRANDING OBJECTIVES

Voucher

Showroom

Pondok IndahKemangLotte Shopping AvenueLippo Mall Puri (St.Moriz)

Grand HyattKeraton at The Plaza

Specification Descriptions

Voucher Terms - One time Purchase- 6 Mounth Trial

Voucher Value Mutual agreement

Applicable at -Grand Hyatt & KeratonRestaurant

- Saint James Showroom

Given only to VIP Member & Valuable customers

Purpose Introducing Hyatt Customers to Saint James as well as Saint James Customers to Grand Hyatt

CO – BRANDING OBJECTIVES

A happy and satisfied customer is a good selling, good sales bring in another sales again, again and again.So many are thinking how to create loyal customers happy, gift is the closest solution. a gift can changethe situation and gift can also send a message to customers just how much they mean to us.

Flower at Home

Saint James

and vice versa

Spot for Saint James LOGO

How.?

Gift Idea

CO – BRANDING OBJECTIVESVIP Member Card

Showroom

Pondok IndahKemangLotte Shopping AvenueLippo Mall Puri (St.Moriz)

Grand Hyatt & Keraton

Saint James Exhibitions Event

Specification Descriptions

VIP GOLDMEMBER

- Certain conditions- Loyal customers- 6 Mounth Trial

VIP Value Mutual agreement

Applicable at - Grand Hyatt Hotel- Saint James showroom- Joint Event

Given only to VIP Member & Valuable customers

Purpose Gratitude to loyal customers

The Benefit Additional discounts and member points

CO – BRANDING OBJECTIVESWeb-Site

• Web Banner advertisement on Looping Screen

• Logo at below Web-site (share logo with others)• in Ex-Change

Gift Voucher No : 001108/GHGV

this entitles the bearer to

Expires at :

General Manager

Memorandum Of Understanding (MOU)

Talking about understanding it is easy, but in reality the process towards understanding it is very difficult.The trust factor needs to be there in order to create understanding occurred between the two sides, therefore theMOU is necessary in order to maintain understanding, ensure the relevant parties, and binding cooperation.

In this case we would like to assure your company a best service from us, so that understanding, trust and goodcooperation, created and contained in a memorandum of understanding which of course agreed by both parties.as an example; the MOU we can agree on certain benchmark prices, minimum order quantity, the annual onecalender year. like the an idea in the table Below.

Saint James M O UMemorandum Of Understanding

Grand Hyatt&

Keraton

One Year Flat Price Good Discount

M O Q Open Hotel & Big Project

One Year Fix Discount

Small DemandM O Q

Joint Event

A B

ConceptSpecification Descriptions

HELD IN Hyatt/Keraton Kitchen or Saint James Exhibition orFactory

EXPERTS Hyatt Chef or Celebrity Chef

MENU to Cook Hyatt Special Menu

PURPOSE 1. to educate the public about the quality of the product and its usefulness.2. People can taste delicious food directly from Hyatt Chef, so keen to come and

eat at the Hyatt Hotel / Restaurant

TARGET Modern housewives aged 25-35

ITEMS to Suggest Zen Cooks, Zen & Lock, Zen Life & White Plain

The benefits of working together with us

Premium Brand

WellExperienced Own

Factory

Own R & D Center One Years

Flat Price

Fresh ideas

Why us ?1.We are the Principal :

Was established in June 2013 PT.Kilau Prima Abadi is a subsidiary of PT.Hankook Ceramics, was established to handle all of the domestic market demand, both in small and large scale. speaking about service and price quotes of course we can be relied and the best solution for you.

2. We Have Own Factory :because we are a subsidiary of Hankook ceramics of course we have privileged access and its own, in terms of domestic demand and to handle other special requests such as custom and private labels. for this issue (Custom request) none of our competitors can undertakes

3. We Have Own R & D Center :As time passed and changed as well as with trends and market interest, for that reason research and development center exist. speaking about the R & D hankook ceramics have one in Indonesia, located in one of the factory buildings. managed by some experts and technicians imported directly from Korea Hankook R & D Center continued until now to create and examine the development of the market. so that our products do not carry the impression of rigid and outdated

4. Not only selling, but looking for a solutionThis is an unusual thing gained by the buyer when sellers comes usually only offer goods, never a solution that comes through creative ideas.We different from a regular sellers, we come to introduce our products, listen to your problems and Attempting to find a solution together, in this case may be spelled out we sell our ideas to you.Through us you can resolve the problem so that it becomes the best solution.

How to consult with PT. Kilau Prima Abadi.? :

Dedy FirmansyahPT. Kilau Prima AbadiOffice : Gd. Yong Ma; Jl.Plaju No.11 Kebon Melati, Tanah Abang Jak-PusPhone : +6221 3190-6949Mobile : +62 813-1939-6550Email : dedyfirman@saintjames.comWeb : www.saintjames.com

THANK YOU