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EU 221: Marketing Your Knowledge - Content Marketing Through Social Media by Ed Mayuga
| Date post: | 06-Apr-2017 |
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EU 221: Marketing Your Knowledge - Content Marketing Through Social Media by Ed Mayuga
Enterprise University is a great networking opportunity!
Please introduce yourself…Tell us your name
Tell us the company you work for
What is the most interesting piece of content that you have recently seen? OR
What is the ONE thing that you would like for people to know about your company?
Social Media
Marketing
Public Relations
Content Curation
Content Authoring
ContentMarketi
ng
PR, Media Relations,Reputation Management,Business Development
SEOInbound Marketing
EU 205: PR101
EU 221
Video Authoring
Social Media has evolved significantly over the past several years
Social media is not having an impact on clients and potential customers
You need to utilize content marketing , but you are unclear where to start
You’d like a clear understanding of Content Marketing and how to build
an audience
3 Components of Successful Content Marketing
Content Marketing Strategy
TOMA
TopOfMindAwareness
Potential customers researchSolutions for their needs
As potential customers move down the funnel, they may bookmark, file or share information
Before making a final decision, they may look for “social proof”
Public Relations, Content Authoring, and Content Curation engage potential customers at the top of the Sales Funnel…
At the bottom of the funnel, the customer is most-likely to purchase from the subject-matter expert!
“Get Customers”
Get-Keep-Grow Customer Development
https://sway.com/VvC4Elrq62uTd3KC
The W’s – Who, What, Where,
When, and Why
What Type of Content Interests You?
What Type of Content Interests Your Audience?
Who? Buyer Personas
Next, you can market with a Seller’s Persona
How to Author Video Content
Periscope For PC Download – Windows/Mac
http://www.shareitforpcdownload.com/periscope-for-pc-download-windows-mac/
Almost Universally, People (Customers) Like Stories about Pets!
Fair Saint Louis 2016 Sponsorship Video Created at ShopSTL Studios
Upload to YouTube vs. Facebook
30-second Videos with Instagram
Search Engine Optimization
The Long Tail – Chris Anderson and Niche Marketing
Are You a Subject Matter Expert?
Potential Customers Need Experts!
Social Media
Marketing
Public Relations
Content Curation
Content Authoring
ContentMarketi
ng
PR, Media Relations,Reputation Management,Business Development
SEOInbound Marketing
EU 205: PR101
EU 221
Video Authoring
The Curata Content Marketing
Pyramid
Content Curation is the Easiest
Writing a Book is the Most-Difficult
Content Authoring – Blogging on WordPress or
WordPress.com vs. Wordpress.org
Publishing on LinkedIn
How do you keep the story going?
Content Curation is the Easiest
Social Media
Marketing
Public Relations
Content Curation
Content Authoring
ContentMarketi
ng
PR, Media Relations,Reputation Management,Business Development
SEOInbound Marketing
EU 205: PR101
EU 221
Video Authoring
Easiest Way to Curate Manually
Content –Bookmarks & Listly
Social Media Sharing
Social Media
Marketing
Public Relations
Content Curation
Content Authoring
ContentMarketi
ng
PR, Media Relations,Reputation Management,Business Development
SEOInbound Marketing
EU 205: PR101
EU 221
Video Authoring
Social Media Platforms
TOMA
TopOfMindAwareness
Potential customers researchSolutions for their needs
As potential customers move down the funnel, they may bookmark, file or share information
Before making a final decision, they may look for “social proof”
Public Relations, Content Authoring, and Content Curation engage potential customers at the top of the Sales Funnel…
At the bottom of the funnel, the customer is most-likely to purchase from the subject-matter expert!
“Get Customers”
Get-Keep-Grow Customer Development
https://sway.com/VvC4Elrq62uTd3KC
