WINNER GROUP ENTERPRISE PLC.
STOCK EXCHANGE OF THAILAND
OPPORTUNITY DAY : Q2 2014
SEPTEMBER 11, 2014
Disclaimer• The information contained in this presentation is for information purpose only and does not constitute any
advice, offer, recommendation, or solicitation to buy or sell shares in Winner Group Enterprise Public
Company Limited (“the Company”).
• Some of this presentation may include statements of future expectations, projections or other forward-
looking statements, which reflect our current views with respect to future events and are not a guarantee of
further performance as a result of various factors not foreseen at the time of giving this presentation. No
assurance is given that these future events will occur, or that the Company’s assumptions are correct and
past performance is not indicative of future performance.
• This presentation has been prepared by the Company. The information in this presentation has not been
independently verified. No representation, warranty, express or implied, is made as to, and no reliance
should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in
this presentation. None of the Company or any of its agents or advisers, or any of their employees shall
have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this
presentation or its contents or otherwise arising in connection with this presentation whether directly or
indirectly.
• Any unauthorized disclosure, use or dissemination, either whole or partial, is prohibited. It must not be
reproduced, copied or made available to others.
Company Profile
Company name Winner Group Enterprise Public Company Limited
Head office 43 Thai CC Tower, 21st Floor., Room 214-219 , South Sathorn
Road, Yannawa, Sathorn, Bangkok 10120 Thailand
Registered capital 100,000,000 Baht
Comprising 400,000,000 common shares of 0.25 Baht per share
Paid-up capital 100,000,000 Baht
Telephone 0-2675-6525-31
Fax 0-2675-6544
Website www.winnergroup.co.th
1
North America
Europe
Asia
Who is WINNER ?
To be ... “the leading expert company in integrated food business for all
distribution channels”
“To deliver quality products and trustworthy services to meet
customers demands for the highest satisfaction. We continue to develop our
human resources for strength and experience in the food business, as well as
maintain excellent relationship with our partners”
Vision
Mission
WINNER Over 500 Food Factories
Over 1000 Food Service Providers
Over 3,000 Retail Outlets nationwide
Australia
2
WINNER Key Milestones
Import Consumer Products
Received GMP,
Good Manufacturing
Process Certification
1991 2004 2010
Registered Capital 1 MB
Founded by Food
Scientists and Food
Technology Expert
Mr. Jane Wongisariyakul
Started Business
2009
Produced Food
Additive and Premix
2008
20132007
2-Rai Area
Bang Na Trad Road
ISO 9001:2000
4-Rai Area
Bang Na Trad Road
GMP
Opened 1st and 2nd Delice shops
Factory Area 4,700 SQ.M
Converted to Public Company
Increased Registered Capital from 78 MB to
100 MB for IPO
Changed Par Value to 0.25 Baht
Currently WINNER is an importer,
manufacturer, and distributor of Industry
Products and Consumer Products from
leading international brands.
Opened 3rd Delice Shop
Expanded Second Distribution Center
2012
Built new FactoryBought a Factory located in Bang Pa-in
Import Industry Products
Built 1st Distribution Center
Built 2nd Distribution Center with Temperature and
Moisture Control
1983
1983
Expanded by 1 Rai
Bang Na Trad Road
20101995
ISO 9001:2008
2013
1995
3
Strengths
Product Variety Integrated Distribution Channels
Facilities and Warehouse Technical Knowledge & Experience
4
FACILITIES AND WAREHOUSE MANAGEMENT EXPERIENCED MANAGEMENT
Business Overview
• The primary business of the company is trading - being importer, manufacturer and distributor of
food ingredients and food additives used in food processing industry, including raw materials,
ingredients and additives from sources around the world, as well as food ingredients and additives
manufactured by the Company. The Company also imports and distributes consumer food products
under the world’s leading brands.
5
WINNER’s Brand
Consumer Products
Industry Products Food Factories
Food Service Providers/HoReCa
Retail Outlets
WINNER’s products ( 2 Categories )
1. Industry Products
1.1 Food Ingredient
1.2 Food Additive
2.Consumer Products
2.1 Snacks
2.2 Frozen and Chilled Products
2.3 Gourmet Food
2.4 Beverage
Starch & Flour , Cocoa Powder , Egg Powder , Sugar and Sweeteners,Seasoning
Hydrocolloid , Yeast/Baking powder ,
Preservatives
6
under Exclusive Distributor and Authorized Distributor Agreement
Brands Portfolio
Industry Products
• 1st powdered egg producer in France • Leading player in Europe market
• World’s Biggest Potato Starch Producer • Based in Europe
• Malaysian Cocoa producer• Listed in Singapore Stock Market
• Leading US based Hydrocolloid producer
Exclusive Distributor
• No. 1 Market Share for bakery
mix
• Well known healthy granola bar
• Ready to eat Mexican food
• Premium Canned Soup
Authorized Distributor
Consumer Products
Exclusive Distributor
OthersOthers
• Leading snack brand from U.S.A
7
Our Products Portfolio
Food Additive
WINNER’S BRAND
8
Wheat FlourIcing, Baking Powder
•Baking Powder :
for food industry,
e.g. used in batter
mix
•Baking Powder
: for bakery
products
• Icing Sugar :
used in bakery
products
• Phosphate :
improve textural
characteristics of
sausage, meat ball,
and frozen food
• Softening agent :
help the dough
soften or remain
softer, mainly used in
bread production
• Stabilizer : for
drink and ice cream
• Wheat flour : for
bread
•All purpose flour:
for pie and pastry
•All purpose
flour : for cake,
cookie, Chinese
pastry, etc.
Our Distribution Channels
• WINNER’s distribution channel are divided into 3 channels
1. Food Factories
• Sales to over 500 manufacturers in Thailand in various industries
2. Food Service Providers/HoReCa
• Sales to over 1,000 Food Services in Thailand
1. Hotels 3. Chained Restaurants and Bakery2. Airlines catering 4. Others
• Hypermarket Bakery
9
Our Distribution Channels (Continue)
• Modern Trade
Hypermarkets Supermarkets Convenience Stores
North North-East South East
• Rimping Supermarket
• Kasem Store
• Yingcharoen Freshmart
• Uttaradit ST Trading
• Sangthai Phrae
• Kiang Supermarket
• Pueng NGee Chiang
• Sentrosa
• Kaona Treasure
• Best Corner
• S Mart
• Friendship
Supermarket
• Odola
• Siam interhome
• The Daily supermarket
• Phuket Oceangroup
• Ga ron Shopping Malt
• Kosit Store
• Ocean Mart
• Super cheap
• Phuket promtpun
a3. Retail Outlets
• Sales to over 3,000 Retail outlets in Thailand
• Traditional Trade
10
Warehouse Management
• WINNER has Warehouses in 3 Locations
1st Distribution Center
Bang na Trad Km. 24
1,452 SQ.M
2nd Distribution Center
Bang na Trad Km. 26
2,916 SQ.M
3nd Distribution Center
435 SQ.MOwned by
WINNER
Rented by
WINNER
• 2 Rai• Temperature and
Moisture Controlled
• Bang Pli/ Samut Prakarn
• 1 Year Contract
• General Storage
• 4 Rai• Temperature and
Moisture Controlled
%
Utilization
94%
%
Utilization
81%
% Utilization
85%
Warehouse Management
1 Normal 2 Monitoring 3 Expired
Shelf Life > 3 Months
4 Destroyed
Shelf Life < 3 Months100% provision setup
Expired100% provision setup
Expired/
Waiting for Destruction
• Plan to construct Cold storage warehouse in 2015
• To prepare for more varieties of frozen and chilled foods
Plan to expand Warehouse Capacity
Total Warehouse Area : 4,803 SQ.M
11
Experienced Management Team and Solid Sale Forces
Experienced management team with a proven track record
1 2
Founder of WINNER
30-year experience since WINNER
founded in 1983
Expertise in food trading business
Founder of WINNER
30-year experience since WINNER
founded in 1983
Expertise in food technology
3
Over 20-year experience with WINNER
Leading and directing WINNER’s sales and
marketing
Expertise in food trading business
Mr. Jane Wongisariyakul
Managing Director
Ms. Vannaporn Wongisariyakul
Deputy Managing Director
Ms. Kanokpan Kreangkraikrissada
Education
MBA, Thammasart University
B.S. (Food Technology),
Chulalongkorn University
Education
MBA, Chulalongkorn University
B.S. (Food Science Technology),
Kasetsart University
Education
M.Sc (Food Science and Technology),
Chulalongkorn University
B.S. (Food Technology),
Chulalongkorn University
Solid Sale Forces Team
2 Head Team with more than 20-year experience
12 sale staffs with an average over 7-year experience
Team 1
Team 2
Team 3
Team 4-7
Team 8
Team 10-11
Long term
Experience
Food Technology
Knowledge Base
&
Technical Support
13 salespersons with minimum a bachelor’s degree in Food Science
and Technology
Specific skills to provide technical advice and support to our customers
Coverage
Nationwide Extensive sale forces for geographic coverage nationwide
Full Team
Sale Forces
Over 80 experienced persons in Sale Forces
32 salespersons : 7 Marketing staff : 40 In-house PC
1
Deputy Managing Director
12
2
4
3
Operating Result
Total Revenue
(MB)
Details
Revenue from
Industry Products
(MB)
Revenue from
Consumer Products
(MB)
2
1
2Q2013 vs 2Q2014
• Sales revenue -4.4 MB, -1.2%:
sales dropped in both segment –
ID, CS mainly due to economic
slowdown and political situation.
1H2013 vs 1H2014
• Sales revenue+50.6MB,+7.7%:
Sales increased in both segment –
ID, CS – which resulted from sales
growth in 1Q’14
14
362.4 333.6 386.1 350.5 358.0
657.9 708.5
2Q13 3Q13 4Q13 1Q14 2Q14 1H13 1H14
50.6 MB, 7.7%
-4.4MB, -1.2%
• Revenue from consumer product
of 2Q14 decreased by 3.1 MB
,1.6% compared to same period
last year due to slowdown in
travel and tourism (political
situation)
• Revenue of 1H14 increased by
25.8 MB,7.4% compared to same
period last year
• Revenue from industry products
of 2Q14 decreased by 1.3MB
,0.7% compared to same period
last year
• Revenue of 1H14 was 24.7 MB ,
7.9% due to increased in food
additive on the first quarter
-3.1MB, -1.6%
25.8 MB, 7.4%
189.3 162.1 239.5 186.1 186.2 346.4 372.2
2Q13 3Q13 4Q13 1Q14 2Q14 1H13 1H14
24.7 MB, 7.9%
-1.3MB, -0.7%
173.1 171.5 146.6 164.4 171.8 311.5 336.2
2Q13 3Q13 4Q13 1Q14 2Q14 1H13 1H14
Operating Result (Continue)
15
Gross Profit -0.1MB,-0.1%: highly competitive market as more supply especially ID products;
stocks with high cost from FX rate but could not adjust selling price
Gross Profits (MB)
-11.4 MB, -14.1% - 0.1MB, -0.1%
80.6 71.0 88.0 72.0 69.2 141.3 141.2
22.3%
21.3%
22.8%
20.5%19.3%
21.5%19.9%
2Q13 3Q13 4Q13 1Q14 2Q14 1H13 1H14
GP
Gross Profit Margin
Operating Result (Continue)
16
Net profit -3.8MB,-10.2% : more marketing activities to promote the sales of both existing products
and new products
-3.8MB, -10.2%-13.5 MB, -46.2%
Net Profits (MB)
41.0
29.2
18.0
28.3
18.0 15.7
37.3 33.7
5.4%4.4% 5.7%
8.0%7.3%
5.1%
6.2%
4.8%
2Q13 3Q13 4Q13 1Q14 2Q14 1H13 1H14
Normalized Profit
Net Profit
Net Profit (%)
Normalized Net Profit (%)
Capital Structure
17
335.3 361.5
555.2 548.9
233.1
367.9 369.4 370.7
0.7
1.0
0.7
0.7
0.0
0.2
0.4
0.6
0.8
1.0
0
100
200
300
400
500
600
700
800
900
1000
2011 2012 2013 1H2014
Equity
Debt
D/E
(MB)
As a trading company, main liability composition are Account Payables and Short-term Loans for
working capital. Thus, debt to equity ratio is only 0.7
Financial Ratios
18
57 54
68 6765
2011 2012 2013 2Q13 2Q14
Payment Period
41.0%
120.8%
81.3%
2011 2012 2013
Dividend Payout Ratio
25.0%
26.2% 18.2%
2011 2012 2013
ROE
5850
58 56
71
2011 2012 2013 2Q13 2Q14
Inventories Sales (days)
61
64
73
63
65
2011 2012 2013 2Q13 2Q14
Collection Period
13.6% 14.0% 10.1%
2011 2012 2013
ROA
1. Product Expansion
2. Market Expansion
3. Diversification
Strategy 2
Strategies
Strategy 3
19
Strategy 1
Product Expansion
20
• The Company plans to develop and supply new products to meet a wide range of requirement of customers in food industry and food service operators (Food Service/HoReCa) and supply innovative products to meet consumer’s needs to diversify product ranges distributed by the Company.
• Producing our own brand for mass market• Create more opportunity to enhance varieties of products, particularly in,
• Premix Products: powder drink for dispenser in Food Chain and Buffet Line, etc.• OEM Products: coffee mix• Repack and sachet products: flour, seasoning and etc.
Own ProductImport
Strategy 1
Our Strategy
Industry
Products
Consumer
Products
Pectin
Cellulose Gum
Carrageenan
Pea Starch
Carrageenan
Gellan Gum
New Products 2014
Powder Drink for Food Service
Raisin
Ohgiya Cheese Snack
Granolar Bar (New flavor) Decorative Sugar
21
Market Expansion
22
• Expanding both market coverage and customer base.1. For new potential customers in all channels – food factories, food service, end consumer,
especially food service provider in travel destination provinces.2. Seek opportunities for exporting mainly to AEC.
Existing Market & Customer
Food Factories
Food Service Providers/HoReCa
over 500 manufacturers in Thailand
over 1,000 Food Services in Thailand
Opportunities to Go
Retail Outlets
over 3,000 Retail outlets in Thailand
Strategy 2
Our Strategy
Diversification - Non Food
23
• The Company plans to expand its food business to other businesses such as drugs,cosmetics, personal care, animal feed, etc. to expand growth and business diversity.
Strategy 3
Our Strategy
Animal Feed Personal CarePharmaceutical
THANK YOU
IR Contact
Location : Winner Group Enterprise Plc.
Head Office: 43 Thai CC Tower 21st Floor, Room 214-219,
South Sathorn Road, Yannawa, Sathorn,
Bangkok 10120, Thailand
Tel : +66 26756525 ext. 106
Fax : +66 26756544
E-mail [email protected]
Website : http://www.winnergroup.co.th