Crea%ng  the  new  “Stop,  Drop  and  Roll”    for  the  21st  Century    

Gordon  Giesbrecht,  Ph.D.,  Gerren  Macdonald,  M.Sc.    University  of  Manitoba  

What do you know? How many of you know it? How do you know it?

GOLD STANDARD for KT Simple message Taught in all (?) elementary schools Huge effort For less than 100 deaths year in NA

The  Vehicle  Submersion  Problem  

•  Deaths in submersed vehicles, 350-400/yr •  Highest fatality rate of any type of

single-vehicle accident •  Up to 10% of all drownings •  Death often due to improper actions •  Poor public understanding

1)  Poor  understanding  of  what  to  do  The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

2)  Tendency  to  reach  for  cell  phone  

Step 1 Knowledge Creation Demonstration studies

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

50  seconds:  A  life%me  or  blink  of  an  eye  

Step 2

Knowledge Translation

Video/Media  Safety  Produc%ons  

Extreme  KT  example:  

all

Two and a

beef sauce

special

patties

cheese sesame seed

bun onions

lettuce

pickles

Extreme  KT  example:  

all Two

and a

beef sauce special patties cheese

sesame seed bun onions lettuce pickles

Criteria for lifesaving message: Simple (no decision trees) Clear Accurate Memorable Doable It works Translatable*

Exis%ng  ARempts  

POGO  •  Pop  your  seatbelt  •  Open  your  window  

•  Get  •  Out  

SOS-­‐GO  •  Stay  calm  •  Open  your  window  

•  Seatbelt  off  •  Get  Out  X X

How  can  we  follow  all  the  KT  rules?  

Seatbelts  (off)  Windows  (open  or  broken)  Children  (if  any,  oldest  to  youngest)  Out