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Does Your Statement Provider Keep You Chasing Your Tail? Stop the Statement Runaround
Does Your Statement Provider Keep You Chasing Your Tail?
Stop the Statement Runaround
LKCS
Fetch a Great Statement Design
• LKCS can prepare your statements in just about any format or layout imaginable.
• When LKCS begins programming you will be asked to let us know of any specific formatting options, styles or statement elements that you would like to incorporate.
Reformatting
Flexible Statement Design
Other StatementsDaily Notices Credit Card Statements
Tail Wagging Statement Marketing
• What is Transpromo Statement Marketing?
– Transpromo is a compound expression formed from the words "transaction" and "promotional".
– By adding relevant messages, you can piggyback targeted promotions and advertising onto existing transaction-related documents, such as statements.
– Transpromotional documents combine and data mining and business intelligence technology with variable data printing.
• TAKE ADVANTAGE OF “FREE” POSTAGE!
– Include targeted advertising with your statements
Transpromo Options
• Statement Ads/Onserts– LKCS print ads directly on your statements for pennies.
– Ads sent to all members OR we can target specific groups of members to receive one or more of these messages.
– You are no longer limited to short, text-only messages. Include graphics, logos, fonts, photos, etc. Even personalize the ads.
– Same technology enables loan payment coupons, rate grids, regulatory notices, etc. to be delivered on your statements.
– Design the ads yourself, select concepts from our online catalog, or have LKCS custom-design ads just for you.
Statement Onserts
More Transpromo
• Statement Letters– Include personalized direct mail
letters as the first page of your account statements. NO EXTRA POSTAGE!
– According to the DMA, personalized letters remain as the most effective direct mail method.
– Use for pre-approvals, referral campaigns, skip-a-pay, investment relationships, welcome new members, etc.
Pre-Screen Cover Letters
One Time Use vs. Campaigns
• All of the above examples were intended to support one promotion for one month.
• How else could you utilize transpromo statement marketing?
• Consider developing ongoing statement-based marketing campaigns
• The advantages:– “Set it and forget it” (at least for a few months)– Take advantage of special opportunities– True one-to-one marketing
Transpromo Statement Campaigns
• Some ideas:
– New Account Holders
– CD Renewals
– Loan Payoffs
– Auto Loan Recapture
– Birthday Messages
– Loan Payment Coupons
– Kids Club/Teen Club/Senior Club
– New Mergers/Branch Acquisitions
– New SEGs
– Cross-Sell Opportunities
Ongoing Campaign Examples
Matrix Statement Campaigns
• Series of statement onserts sent out over a period of months/quarters to cross-sell additional products and services to specific groups of account holders.
– Same concept as Matrix Mailings.
– Terrific solution for new account holders, mergers, new branch locations, new SEGs, expanded field of membership, etc.
– Ability to run multiple matrices at same time.
Matrix Ad Examples
Statement Marketing
• Selective Inserting– Take statement stuffers one step further.– Target which members receive certain inserts. Selectively
insert brochures, flyers and newsletters by criteria you select such as:
• Account relationships• Account balances• Account activity• Geography• ANY other conditions identifiable in your statement data• ANY other conditions identifiable in a separate control file.
Statement Marketing (continued)
• Envelope Backprinting– Try to open an envelope without seeing the back side.
– The back of the envelope is a billboard. Use this space.
– INEXPENSIVE – LKCS charges just over 1 cent per envelope
– Choose from our stock designs each quarter, have LKCS custom-design an ad for you, or supply your own unique ad.
Roll-Over for E-Statements
• Clearly the future for majority of account statements
• Including statement marketing is just as important
All transpromo techniques can be incorporated into LKCS’ e-statements
Onserts On the E-Statement
• Statement Ads/Onserts
Inserts Delivered with E-Statements
• Banner Ads– Link to web pages or PDFs– Appear for all account holders or selectively– NEW FEATURE
• Each banner ad is flagged until the user clicks on it
Color Doesn’t Cost More
E-Statement Functionality
• Premium user experience
• 12, 18, 24 months, or longer of statement history
• Easy e-statement self-enrollment with full compliance
• Home banking single sign-on, multifactor login authentication, or both
• Simple management and powerful reporting – access all member statements, activity, users, e-mail bounces, etc.
• View multiple document types and multiple accounts
• Mobile-friendly, even optional text message notifications
• Advanced permissions: restricted account numbers, user roles, auditor access
• The integrity of your statement data is extremely important to LKCS.
– We have numerous systems in place to protect the privacy of your account holders’ financial information.
Best of Breed Accuracy and Security
LKCS is SOC2 compliant. We undergo annual SOC Type 2 audits.
Numerous information security proceduresand policies are in place. Employees are trained and tested on all computer and data policies.
Statement page and envelope counts are verified multiple times to account for each member statement.
All computer systems are behind NCSA-certified firewalls and routers. Staff is notified of intrusion attempts.
All operating systems and applications are routinely patched and updated.
LKCS hires information security firms to regularly perform network intrusion tests.
We have a formal disaster recovery plan in place that is tested regularly. Statements and e-statement services will not be interrupted for any reason.
Our statement printing and inserting equipment has been custom-designed and configured to ensure unrivaled accuracy. Barcodes and inserter marks are used for verification.
E-Statement data is encrypted and transmitted utilizing true 128-bit SSL security.
All employees undergo complete background checks before hiring.
Our building has been designed with security in mind. All entrances are protected by biometric and PIN-based entry systems.
All archive CDs are encrypted with military-grade software requiring strong password authentication.
Security and Integrity Controls
Customer Service Without Begging
• Our promise:
LKCS will not be another vendor you love to hate.
• 98% customer satisfaction in last survey
• Call or e-mail and you will get a response; best communication in the industry
• Fast answers and issue resolution
• We really do go the extra mile; no request is unreasonable
• We make our clients look good!
