STORE BRANDS OVERVIEW
BUSINESS INTELLIGENCE FOR AN EVOLVING MARKET
Store Brands is the #1 resource for the private brands community -delivering the strategic information retail executives need to develop and support compelling store brand programs.
Store Brands provides an ideal environment for solution providers to engage with influential, forward-thinking executives who are investing in their businesses and seeking your help.
With highly targeted and integrated marketing solutions across print, digital, and custom content, we can work with your company to create unique programs that address your needs and reach these top decision makers.
30,100
34,025Monthly Pageviewson storebrands.com
21,000StoreSubscribersBrands Intel Newsletter
*SOURCE: Publisher’s Own Data
Magazine Subscribers
$250BillionThe estimated size of the U.S. private brand market across all retail segments
*SOURCE: NIELSEN/PLMA, 2017
98%amount of retailers say they use private brands to differentiate
*SOURCE: IRI/FMI, POWER OF PRIVATE BRANDS
The Store Brands Opportunity
www.storebrands.com
STORE BRANDS OVERVIEW
AUDIENCE REACH
www.storebrands.com
30,100Magazine
SubscribersMaximize Your Reach to Everyone Involved in Buying Your Product
40%of our audience are top executive decision makers
CEOCOOCFO
TreasurerSecretary
Executive VPVice President
OwnerPartner
PresidentChairperson
DirectorPurchasing Officer
General Merchandise Manager (GMM)Divisional Merchandise Manager (DMM)
Head BuyerAssistant BuyerMerchandiser
Department ManagerCategory ManagerGeneral ManagerStore Manager
Assistant Manager
Your wholesaler/ distributor network and your salesforce might missing a large segment of purchase decision-makers. Store Brands lets you easily reach everyone in the retailer’s purchasing process, from brand managers to C-suite executives.
Business Breakdown
Total: 30,100
Supermarket Chain 16,507
Wholesaler 2,004
Convenience Store 1,791
Mass Merchant/Club Store/Dollar Store 1,727
Drug Store Chain 1,677
Mass Specialty Retailer 1,500
Distributor 1,409
Other Retailer 1,204
Manufacturer 832
Other 831
Broker 510
Import/Export 108
81%of our audience is comprised of major chains and retailers.
Editorial content that's critical to retailers creates the most compelling environment for your marketing programs.
Signature Features and Reports
o Retailer of the Yearo Store Brands State of the Industry Reporto Editors’ Picks Awardso Annual Buyers’ Guideo Contract Manufacturing Directoryo Store Brand Growth 100o Top Women in Store Brandso The PLMA Show Issueo Best of… Awards
Store Brands Executive Q&A An advertising section that gives a top executive at your company the opportunity to tell their story in their own words to your retail customers and prospects with premium space in Store Brands magazine.
Private Label International
With Private Label International, Store Brands is the worldwide leader in store brand media.*
Our global network helps domestic companies expand their brand awareness and sales to the larger international market.
STORE BRANDS PRINT
WORLD-CLASS EDITORIAL
(*SOURCE: PUBLISHER’S OWN DATA)
www.storebrands.com
Take Advantage of Growth
Opportunities in the
International Market
STORE BRANDS WEBSITE
THE STORE BRAND MARKET’S #1 WEBSITE
www.storebrands.com
storebrands.com is a content-rich resource for the ever-changing store brand market.
34,025
We receive an average
pageviews from
13,700unique visitors a month.
77%of all sessions are direct or through organic search -showing a highly engaged audience!
Reach a concentrated group of store brand buyers and influencers 24/7 with our Digital Display Ads and full suite of digital awareness products.
NewslettersReach a dedicated and engaged audience of opt-in subscribers with Newsletter Display Ads.
SOURCE: GOOGLE ANALYTICS, JAN - SEPT 2018
*SOURCE: PUBLISHERS OWN DATA
Store Brands Intel goes to
21,000Subscribers*
weekly!
STORE BRANDS DIGITAL
EFFECTIVE DIGITAL PRODUCTS
www.storebrands.com
We go beyond standard display advertising to offer unique digital products that can be customized to your goals and help tell your story to buyers.
BUILD BRAND AWARENESS
REMARKETING Deliver multiple ad messages specifically targeted to our visitors as they explore the web.
EXIT INTENT These responsive ads appear when readers attempt to leave the website and are designed to produce high click-through rates.
SPONSORED POLLSEngage users by letting them test their knowledge and see how they compare to their peers in a quick one question poll branded with your logo and embedded in related editorial content.
OPUSIQ/DEEPDrive demand and market growth faster with Direct & Engaged E-marketing Programs (DEEP)!We will help focus your efforts on high quality leads and will help you create a targeted email marketing program.
Right Demographic Engaged & InterestedAreas of Interest Responsive to Digital
DEMOGRAPHICS ENGAGEMENT
BEHAVIOR
1Store brand executive visitsStorebrands.com
2Once identified the executive sees your relevant ad across the web
3Your ad drives increased awarenessand action
www.storebrands.com
STORE BRANDS DIGITAL
EFFECTIVE DIGITAL PRODUCTS BUILD BRAND AWARENESS
CONTENT SYNDICATIONHave a great white paper and need interested and engaged audience? We ensure that your content reaches your maximized, targeted group of industry influencers.
WEBINARS Show your expertise and provide a content rich experience to the Store Brands audience. We will help you reach your targeted prospects and work with your company to get the right content, to the right people, in the right format, at the right time.
SPONSORED QUIZZESEngage StoreBrands’s users, test their knowledge and see how they compare to their peers in an interactive one question poll. Your quiz will be embedded within in related editorial content on the StoreBrands.com website.
STRAIGHT TALK Provide clarity around the grocery industry’s biggest business and technology misconceptions. Each Straight Talk will identify a common myth on the hottest topics and you’ll present the audience with the critical and contradicting realities that can be found in the industry.
REG DRIVERExhibiting at an event or looking to drive booth traffic? Producing your own event and looking for qualified registrants? This is a powerful marketing bundle program that will broadcast your message, plus include strategic outreach for a targeted audience.
ESTABLISH YOUR THOUGHT LEADERSHIP
MONTHLY SPONSORED BLOGS Share the industry knowledge, research and solutions your company has to offer in a series on storebrands.com. Can also be used in the print publication as a thought leadership piece.
INFOGRAPHICS/TRENDAGRAMS
A user-friendly and highly visual way to show off interesting facts a to busy retail executives. Can also be used as a highly-engaging print product.
EXCLUSIVE
AWARDS
www.storebrands.com
RETAILER OF THE YEAR
FEBRUARY 2019One retail company is honored for outstanding store brand achievements over the past year.
TOP WOMEN IN STORE BRANDS
OCTOBER 2019Store Brands and Women Impacting Store Brands Excellence (WISE) recognize women for outstanding store brandrelated achievements at the annual WISE meeting and luncheon.
BEST OF…AWARDS
NOVEMBER 2019This awards presentation and VIP reception recognizes and honors the “best of the best” in private brands.
STORE BRANDS EDITORS’ PICKS
MAY 2019The Editors’ Picks awards program evaluates food, beverage, HBC, OTC and household product concepts newly introduced for private labeling. The products are judged on innovation, taste (for food and beverage products) and functionality.
STRATEGIES & SOLUTIONS PRODUCT DEVELOPMENT & MANAGEMENT
COVER STORY TRENDING FOCUS ON FRESH TOTAL STORE PACKAGING INGREDIENTS
& FLAVORSCATEGORY
INTELLIGENCE: FOODS
CATEGORY INTELLIGENCE: NON-FOODS
END CAP
JANUARYAd Close: 12/20/18
Material Due: 12/28/18
Retailer Profile Premium Brands Taking Off
Case-Ready Meats E-commerce Packaging
• Roast/Ground Coffee
• Oils & Vinegars
• Nuts & Trail Mixes
• Paper Products• Beauty Care
and Cosmetics
Frozen Pizza
FEBRUARYAd Close: 1/18/19
Material Due: 1/28/19
Retailer of the Year
2019 Natural Products Expo West Preview: What's New for Private Brands?
Keys to Selling Private Brands Online
Trends in Snacks • Sauces & Salsas • Juices• Fruits &
Vegetables
• Pet Care• Oral Care
Frozen Seafood
MARCHAd Close: 2/15/19
Material Due: 2/25/19
2019 State of the Industry
Special Barbeque Report
The Best Prepared Foods for Barbecue
Calling Out Call Outs Effectively
• Dips & Spreads • Spices &
Seasonings• Honey & Syrups
• Vitamins & Supplements
• Household Cleaners
Wipes
APRILAd Close: 3/22/19
Material Due: 4/1/19
Private Label Hall of Fame
Dollar Stores and Private Brands
Capitalizing on Clothing
Getting into the Mind of a Food Technologist
• Condiments• Deli Meats• Cookies &
Crackers
• OTC Products• Foils/Wraps/
Bags
Bottled Water
MAYAd Close: 4/17/19
Material Due: 4/26/19
Editors' Picks Awards
Improving the Supply Chain
Meal Kits Aseptic Packaging Update
• Tea• Breads/Roll/
Dough• Candy &
Chocolate
• Incontinence Care
• Baby Care
Desserts/Baked Goods
SUPPLEMENTAd Close: 4/24/19
Material Due: 5/2/19 PRIVATE LABEL INTERNATIONAL: SPRING
JUNEAd Close: 5/16/19
Material Due: 5/24/19
2018 Buyers Guide Editorial - Industry News Roundup
BONUS DISTRIBUTION AND EDITORIAL COVERAGE
FMI Midwinter
PLMA Annual Leadership MeetingECRM Store Brands Food & Beverage/Health and Beauty
SIAL CanadaNRA ShowPLMA Amsterdam
IDDBA Show
Summer Fancy Foods Show
2019 STORE BRANDS
EDITORIAL CALENDAR
STRATEGIES & SOLUTIONS PRODUCT DEVELOPMENT & MANAGEMENT
COVER STORY TRENDING FOCUS ON FRESH TOTAL STORE PACKAGING INGREDIENTS
& FLAVORSCATEGORY
INTELLIGENCE: FOODS
CATEGORY INTELLIGENCE: NON-FOODS
END CAP
JULYAd Close: 6/19/19
Material Due: 6/27/19
Retailer Profile • Beverage Report• Non-Foods
Report
Sustainability: Retailers Leading the Way
The Search for Authentic and Ethnic Flavors
• Nuts & Trail Mixes
• Oils & Vinegars,• Canned Goods
• Cough & Cold Products
• Weight Control Products
Ethnic Foods
AUGUSTAd Close: 7/19/19
Material Due: 7/29/19
Rising Industry Stars
Retailer Profile How to Have the Best Bakery
The Latest in Packaging Design
• RTD Beverages• Fresh Meat &
Poultry• Honey & Syrups
• Skin Care• Wet Wipes
Baby Food
SUPPLEMENTAd Close: 7/30/19
Material Due: 8/7/19CONTRACT MANUFACTURING DIRECTORY
SEPTEMBERAd Close: 8/22/19
Material Due: 8/30/19
Retailer Profile Drug Stores & Private Brands, Store Brand Growth 100
Customer Service: The Little Things that Matter
The Hemp Impact • Condiments, Sauces & Marinades
• Frozen/Refrigerated Meats
• Vitamins & Supplements
• Household Cleaners
Breakfast Foods
SUPPLEMENTAd Close: 8/29/19
Material Due: 9/9/19 PRIVATE LABEL INTERNATIONAL: FALL
OCTOBERAd Close: 9/20/19
Material Due: 9/30/19
Retailer Profile, PLMA Show Preview: Company Profiles
Top Women in Store Brands, Organic Report
Winter Favorites Flexible Packaging • Peanut & Nut Butters
• Cold-Brew Coffee• Candy &
Chocolate
• Paper Products• Pet Products
Potato Chips
NOVEMBERAd Close: 10/18/19
Material Due: 10/28/19
Store Brands Best of Awards, PLMA Show Preview 2: Company Profiles
Year in Review, On Common Ground: Retailer/Supplier Relationships
Grocerants Fusion Flavors • Wine/Beer/Liquor
• Jams/Jellies/Preserves
• Cheese
• General Merchandise,
• Laundry Products
Frozen Snacks and Appetizers
DECEMBERAd Close: 11/13/19
Material Due: 11/21/19
• Ten Years Out: Store Brands in 2028
• PLMA Show Coverage
Game Changers: Five Retailers Making an Impact
Special Section: Trends Watch Manual: Categories Ripe for Store Brand Opportunities
BONUS DISTRIBUTION AND EDITORIAL COVERAGE
The NACS Show®
PLMA Show
PLMA Show
2019 STORE BRANDS
EDITORIAL CALENDAR
STORE BRANDS DIGITAL
EFFECTIVE DIGITAL PRODUCTS ALL RATES NETAdditional charges apply if complete files are not provided by the advertiser.
WEBSITE RATES
MONTHLY RATESLeaderboard-Upper - ROS 728x90 (4 slots available) $65 CPMLeaderboard-Lower - ROS 728x90 (4 slots available) 65 CPMMedium Rectangle - ROS 300x250 (4 slots available) 65 CPMLeaderboard-Upper - Topical 728x90 (1 slot available) 65 CPMLeaderboard-Lower - Topical 728x90 (1 slot available) 65 CPMMedium Rectangle-Middle - Topical 300x250 (1 slot available) 65 CPMPushdown-Upper - ROS 728x90, 728x360 expanded (1 slot available) 100 CPMPushdown-Side - ROS 300x250, 300x500 expanded (1 slot available) 85 CPM
Remarketing - Impressions Campaign (250,000 impresssions) $4,000Remarketing - Weekly Campaign (1 week, no impression limit) 4,000Basic White Paper Package 7,500Sponsored Quiz 10,000Straight Talk 4,500Sponsored Blog (5 slots available) 5,000Infographic/Trendagram 8,500Content Syndication Package 15,000IQ Report 18,500
NEWSLETTER RATES
DAILY: DAILY 5 Leaderboard 728x90 (1 slot available) $3,500 Medium Rectangle 300x250 (3 slots available) 2,500 Sponsored Content (3 slots available) 3,500
WEEKLY: EDITORS’ PICKS New Products Content (no limit) $1,800
MONTHLY: CENTER STORE TRENDS, FRESH TRENDS, TECH TRENDS, GROCERANT
Leaderboard 728x90 (1 slot available) $3,500 Medium Rectangle 300x250 (1 slot available) 2,500
BREAKING: NEWS ALERT Medium Rectangle 300x250 (1 exclusive slot available) 4,500
WEBINAR RATESStandard Webinar Package $14,000 Full Service Webinar Package 20,000
DEEP RATES Campaign Level 1 $575 CPM Campaign Level 2 750 CPM
Maximum file size for website banners is 75k. Maximum file size for newsletter banners is 45k. Acceptable file types are .gif, .jpg, and .png. Third-party ad tags are accepted for all website placements. Newsletter placements can accept third-party click trackers. Thirdparty ad serving is required for all flash and rich media. All images must be Web-ready, at a resolution of 72 dpi.
FOR ALL DIGITAL QUESTIONS, CONTACT:
Teresa Dombach, Digital Ad Operations Manager tel: 212.756.5015 • [email protected]
Submit all artwork or other ad materials to: http://admats.ensembleiq.com/
300 x 250 728 x 90 728 x 90 300 x 250
WEBSITE NEWSLETTERS
RATES AND SPECS
PRINT ADVERTISINGADVERTISING CONDITIONS
1. Publisher will pay 15% commission to recognized agencies for display and electronic advertisements. No commission allowed on tip-in charges, split-run charges or other production or mechanical charges. No cash discounts. Agency commission forfeited after 75 days from invoice date. Frequency rate must be earned within one year from first insertion. Advertisers will be short rated and rebilled at the earned frequency rate immediately following cancellation or curtailment of space frequency contracted.
2. Payment terms are net 30 days of invoice. Publisher may apply payments from Advertiser or its affiliates to any other debt owed to Publisher or its affiliates. Advertiser and its affiliates shall remain liable for all outstanding sums owed to Publisher and its affiliates. Advertiser will be charged interest on all past due payments at the rate of 18% per year or the highest legal rate, whichever is lower. Advertiser, its affiliates and any applicable agency are jointly and severally liable for allpayments to Publisher and its affiliates. Publisher is not bound by any terms or conditions that are unwritten or that appearon order forms, contracts, insertion orders, or copy instructions when those terms or conditions conflict with or alter any provision contained in these conditions or Publisher’s rate card.
3. The right to reject any advertising material remains the sole discretion of the Publisher. Rates, conditions and space units are subject to change without notice. Positioning requests that are not paid for are not guaranteed. Publisher may reject advertisements without liability, for any reason or no reason, including those that Publisher deems inappropriate or incompatible with its standards and those that have been previously acknowledged or accepted. Publisher may place the word “advertisement” or otherwise add or delete text to or from ads, which, in Publisher’s opinion, resemble editorial matter. Published monthly. Mail date is the last day of the month. Advertising reservations close the 1st of the month preceding the issue date. Publisher does not accept cancellations after the publication closing date. Publisher may print any advertisement received before then and collect the full amount shown on the insertion order.
4. Advertiser and any applicable agency jointly and severally represent that they are fully authorized and licensed to use and publish (i) the names, portraits and pictures of living and dead persons, (ii) all intellectual, private and proprietary property, and (iii) all testimonials and other matter contained in any advertisement submitted by or on behalf of Advertiser, and that the advertisement is not libelous, an invasion of privacy or otherwise unlawful.
5. As part of the consideration to induce Publisher to publish advertisements, Advertiser, any applicable agency and their affiliates agree to and shall indemnify, defend and hold harmless Publisher and its affiliates from and against all losses, damages (including consequential, incidental, special and punitive damages), liabilities, costs, fees and expenses (including court, collection and legal fees and expenses) incurred, arising out of or related to (i) the content and publication of the advertisements in print and online and (ii) the failure of any contest related to the advertisements to comply and conform to all applicable laws, ordinances, statutes and rules.
6. Publisher’s aggregate liability to Advertiser and any third parties for any and all reasons shall not exceed the amount paid by Advertiser to Publisher for the applicable advertisement. Publisher shall have no liability in all cases resulting from events that are beyond its reasonable control, including delays in delivery and/or non delivery in the event of an Act of God, action by any government or quasigovernment entity, fire, flood, insurrection riot, explosion, embargo, strikes, whether legal or illegal, labor or materials shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of the Publisher affecting production or delivery in any matter. In no event shall Publisher be liable to Advertiser or any other party for consequential, incidental, special or punitive damages. Publisher is not liable for errors in pubset advertising copy, booth lines or ad indexes.
PRODUCTION CHARGES Net noncommisionable
BIND-IN REPLY CARD $1,750*2-6 PAGE TIPPED INSERT 2,400*8-12 PAGE TIPPED INSERT 2,900*
Call Production Manager for specific instructions on delivery of inserts.
*Certain restrictions and/or additional charges may apply.
INSERTSContact Publisher or sales representative.
4-COLOR RATES 1X 3X 6X 12XFULL-PAGE $6,320 $6,110 $5,750 $5,3202/3-PAGE 4,765 4,525 4,345 3,9951/2-PAGE 4,175 4,015 3,795 3,5851/3-PAGE 3,315 3,185 3,055 2,7951/4-PAGE 2,880 2,800 2,670 2,480FULL-PAGE SPREAD 10,740 10,200 9,600 8,9001/2-PAGE SPREAD 6,800 6,400 6,000 5,600
SPECIAL POSITIONS INSIDE FRONT COVER $8,240 $8,160 $7,720 $7,180INSIDE BACK COVER 7,930 7,850 7,490 6,960BACK COVER 8,360 8,280 7,930 7,390
COVER TIP *Call for pricing and specifications
B&W Rates: Deduct 10% from 4-color rates above.
RATES AND SPECS
PRINT ADVERTISING
Please Note:
Bleed ads should contain a minimum of 1/8” bleed on all four sides beyond trim size. Bleed ad should be set up at 8-1/4” x 11”. Live matter should be kept 3/8” from the trim size. Live area should be 7-1/4” x 10”.
AD MATERIALS
High Resolution PDF-X1a files with fonts and images embedded.
CERTIFIED COLOR PRESS PROOF
All ads will be printed to the density indicated in the file unless a certified color press proof is provided. Valid types of color proofs include Matchprints, Fujiproof, or digital proofs such as Pictroor Iris. Laser, ink-jet, or color copy proofs are acceptable for identification purposes only.
PRODUCTION CHARGES
Artwork, copy changes, film conversion, other prep work are billed at net, no agency discounts.
MATERIAL STORAGE
Materials are stored by publisher for 1 year from issue date, then destroyed unless otherwise instructed by the advertiser or agency.
INSERTS
Please contact production manager for details and specs.
TO UPLOAD YOUR AD FILE USING OUR PORTAL
This ad portal will provide an environment where you can:
Post your advertisements that will appear in the magazines
Pre-flight your ad immediately to determine if there are any problems which could cause issues on press
Provide accurate naming of your ad so our Advertising Manager will know the correct ad to run in each issue.
Create a job ticket and notify the Advertising Manager when your ad has been uploaded and approved.
The login for the ad portal is: https://ensembleIQ.sendmyad.com/
When you log in, you will be prompted to create your account. Then you will be provided with step-by-step instructions
ALL COLORS MUST BE IN CMYK, RGB and SPOT COLORS are NOT PERMITTED. Images must be HIGH RESOLUTION SWOP Compliant with a minimum resolution of 300 dpi.
FOR PRINT AD QUESTIONS AND TO SHIP AD MATERIALS AND INSERTION ORDERS, CONTACT:
Pat Wisser, Ad Manager tel: 973.607.1322 • [email protected]
MECHANICAL INFORMATION Trim Size: 8” x 10-3/4” Printing: Body forms and covers heat-set web offset
Solving Big Problems,Inspiring Bold Ideas
Magazines Events Digital Media Solutions Research Custom Content
EnsembleIQ is a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. Our brands work in harmony to inform, connect, and provide predictive analysis for retailers, consumer goods manufacturers, technology vendors, marketing agencies and service providers.
EnsembleIQ’s integrated suite of solutions-based, total-market resources give you all the tools you need to achieve a strategic market advantage, giving you the insights, positioning, focus, and access, along with a team of dedicated strategic consultants to help you bring it all to life.
ERIC SAVITCH
Vice President/Brand [email protected]
SUZANNE CAPUTO
Associate Brand [email protected]
KARI MILLS
Regional Sales [email protected]
LARRY AYLWARD
CORPORATE HEADQUARTERS
8550 W. Bryn Mawr Ave., Ste. 200Chicago, IL 60631Phone: +1 773-992-4450Fax: +1 773-992-4455www.ensembleiq.com
CONTACT INFORMATION
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