Who Established Dominance?

Established Dominance is a trendy specialty boutique targeting the career women. Merchandising mix includes; accessories, handbags and shoes. The brand name and logo depict a whip symbolizing a dominatrix.

Our target market 22-30 is a young ambitious woman just starting her career and on the mission dominating corporate America.

Store Image

Store LayoutThe store layout

makes finding the perfect merchandise easier by featuring

its seasonal merchandise on its

wall fixture and leaving the circular

displays for mannequins, accessories,

handbags and shoes.

Cash wrap is located on both levels of the

store.

Color Scheme

Signature Fixture