Date post: | 08-May-2015 |
Category: |
Business |
Upload: | saravana-kumaran |
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RETAIL & SERVICES MANAGEMENT
STORE LAYOUTBY
KAMAL N 12AA20RAMESHKUMAR R 12AA33
SARAVANAN KUMARAN 12AA38S SIVA 12ZA41
PERIYA PONNAN J 12AA39MANOJ KUMAR 12AA25
VIPIN NAIR 12AB43
CONCEPT OF STORE DESIGN
• Shopping as an experience• Taste of targeted consumers• Essentially creative response to an actual or
perceived problem• Design – store frontage, fascia and signage,
merchandising, display, lighting, graphics, point of sale and decoration
Principal of Store Design
• Totality • Focus• Ease of shopping• Change and flexibility
The Layout
• Manner in which merchandise or products arranged in the retail store.
• Helps movement of customers within the store.
• Three types1. The Grid layout2. The Racetrack layout and3. Freeform layout
GROUND FLOOR
Ground Floor
FIRST FLOOR