8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 1/17

Store Survey :

Submitted To: Ms. Jagriti Mishra Submitted By: Abhinav Jain

Aditi Soni

Ankan Chittalipi

Kajol Sakaria

Mandeep K. Khural

Selly Goyal

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 2/17

Anita Dongre: „Queen of Prêt‟ 

• Birth place: Mumbai

• Studied fashion at S.N.D.T Fashion Institute in Mumbai

• Started AND Designs India Ltd. In 1998

• Board Member of  Lakme Fashion Week 2014 

• Listed amongst 50 most powerful women in business by

FORTUNE MAGAZINE 

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 3/17

 

Mission and Vision 

• Belief: fashion plays a vital role in enhancing a person’s

confidence.

•

To deliver designer wear that is high impact and yet transcends

occasions in contemporary styles

• The design fuse contemporary silhouettes with Indian

influences to create an effect that can be described as global

chic and aim to effortlessly adapt to lifestyle.

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 4/17

 

ADIL (AND Designs India Ltd.) 

• BRANDS:

1. AND(western wear)

2. Global Desi (indo-western)

3. Anita Dongre Timeless-bespoke (bridal wear)

4. Anita DONGRE Inter-Pret

5. Grassroots- eco-friendly label

6. PINK CITY a rare collection of designer jewellery

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 5/17

AND: Overview 

• Head office-Mumbai

• 1st Indian brand to offer urban women- global styles.

• 1st AND label - 300 sq. feet shop in Mumbai’s mall, crossroads 

• Collection:

1. Apparels

2. Footwear

3. Accessories: Bags, scarves, sunglasses, body shapers, belts

• FOCUS age group: 18-45 years

• 550 stores across India including multi brand outlets

• In 2013-14, AND designs India Limited estimated to achieve a turnover of 350

Croers

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 6/17

VISIT TO THE STORE 

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 7/17

Visit Details

• Date of Visit: August 10, 2014

• Store Location: AND, Alpha one mall, First Floor, Vastrapur,

Ahmedabad

• Working Hours: 10.30am to 9.30pm

• Store Manager: Mr. Raj Talwarkar

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 8/17

Collection 

• Apparels:

1. Western and Indo-Western Dresses

2. Denim consists only of two colours : Sky Blue & Dark Blue

• Major Fabrics: nylon, rayon & spandex

• Other Fabrics: mix and blends of cotton, viscose, polyester etc.

• Printing: digital

•  Neck labels: Cut & Fold (satin)

• Other Merchandise: Belts

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 9/17

Collection

Stocked In 

Autumn-Winter:

1. The Moonstone

Collection &

Cinnamon Mocha

2. Pastels, Grey and

Dark Colored looks

3. Maxi dresses, crop

tops, jackets and

ankle-length Jeggings

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 10/17

Contd… 

S.No  Category Price

Range Size 

1.Shirts &

Tops1199-3299

S,M,L,

XL,XXL

2. Tunics 1599-3599S,M,L

3. Dresses 1599-4599S,M,L,

XL,XXL

4. Bottoms 1099-2199 S,M,L

5. Jumpsuits 1599-1899S,M,L,

XL

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 11/17

Store Setup 

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 12/17

Promotional

Strategy• Display latest merchandise

through mannequins

• Posters in-and-around the mall

• During festive seasons:

1. Catalogues to introduce

and promote the collections

2. Theme-based decorations

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 13/17

Stock Management: 

• Limited stock

•  No replenishment or repetition of stock

• Varied stock in different outlets

• Fresh Stock twice a year-

1. Autumn-Winter Collection

2. Spring-Summer Collection

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 14/17

Sales 

• Attractive store display

• Visual merchandising

• Healthy customer relationship : During unavailability of required

item, it is sourced from another AND Store

• Special Offers- “Discounts” 

1. Stock put On-Sale upto/Flat 50%

2. Period of Sale-

» January-February (AW Collection)

» July-August (SS Collection)

3. Maximum customers: onset of sale

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 15/17

Post-Sale Activities 

• In case of damaged goods, customer is entitled to buy

something else or is given a credit note

•

Remaining stock post-sale is sent to Head Office

• Regular visits of regional manager

• Grooming sessions for sales persons

• When sales target is not achieved, feedback is taken by the

head office

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 16/17

Corporate Social Responsibility

• In association with Sabana Azmi, Anita support the women of ,

Mijwan village in UP specialising in Chinkari work, by

commissioning Chinkari work from her design.

• She also contributes to social organisation run by Mana Shetty

that provides livelihood to economically backward women

with help of waste material provided by fashion designers

8/11/2019 store_AND

http://slidepdf.com/reader/full/storeand 17/17

THANK YOU