12
STORIES, CONTRADICTIONS & CHALLENGES From the Frontline of Content Marketing
| Date post: | 12-Apr-2017 |
| Category: |
Marketing |
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STORIES, CONTRADICTIONS & CHALLENGESFrom the Frontline of Content Marketing
THE SEMANTIC DIVIDE
CONTENTBRANDED CONTENTCONTENT MARKETINGINBOUND MARKETING
ROBO MARKETING
DATA-DRIVEN CONTENT We loved this one
CREATIVE
A*
Our customers love this one more!
B*
CREATIVE
Facebook relevance
score
*Same audience
CTR
CPC
7
1.9%
£0.25 £0.19
8
2.77%
ARCHAEOLOGY OF AN AGENCY
CONTENT ADVERTORIALS
CONTENT SYNDICATION
THE MYTH OF INTERRUPTION MARKETINGSocial media campaign TV ad campaign
INFLUENCER CONTENT OR BRANDED CONTENT?
BEYOND BRANDED CONTENT TO THE BRAND EXPERIENCE
THE SLEEPING GIANT OF CONTENT MARKETING IS B2B
Parkway House, 26 Avenue Road, Bournemouth BH2 5SL5-23 Old Street, London, EC1V 9HL
Tel 01202 669090Web brightblueday.com
Email [email protected]
© Bright Blue Day are hereby the authors of this work. All rights reserved. No part of this document may be reproduced, stored in a retrieval system or transmitted, in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Bright Blue Day.
