Date post: | 12-Apr-2017 |
Category: |
Travel |
Upload: | kemp-edmonds |
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Stories from the Frontlines Tourism & Hospitality
Kemp Edmonds @kempedmonds bit.ly/kemptour
Agenda
• Who’s This Guy? • The State of Social • Tactics in Practice • Hands-on demonstration • AMA
Introduction • Global Copyright Battle with Pakistan’s First Social Media Company • Expert Legal Witness in Precedent Setting Canadian Labour Case • Getting Connected to NASA’s CIO
• Networks • Participants • Content
The State of Social
AN EXPLOSION OF:
First impressions are happening in social.
Social is overtaking search
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50000
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150000
200000
250000
300000
Sept Oct Nov Dec Jan Feb
Owned
SEO
Social is the new front door
Evolution of social
Brick and Mortar
Website Social
Social is where your customers learn, seek, discover and decide.
How do I reach my target audience?
How do I effectively engage the right customers?
How do I drive value from engaged users?
How do I measure the business impact of social activity?
How can I do all of this efficiently?
Marketers are facing new challenges
It’s not about likes, mentions, followers or even social at scale. It’s about how social can drive business objectives.
Tactics
Influencer Sponsorship
Influencer Contesting
Job Contesting
Social Contesting - Amplification
User-Generated Content - Onsite
User-Generated Content - Online
Prime Visitors to Promote
Leverage Partner’s Programs
Co-marketing with Partners
Enhance Community Events
The Local Concierge
Create Unique Experiences
Immersive Experiences
Virtual Reality
Location-Based Content
Location-Based Engagement
Digital Scavenger Hunt
Hootsuite helps marketers create, deliver, and measure integrated social business at scale.
A PLATFORM BUILT FOR MARKETERS
Grass Roots Discovery Viral Adoption Team Usage Departmental Buy-in Enterprise Deployment
Enterprise Pro Free Enterprise Solutions +
Training & Services Multiple Pro Paid
Individuals & Teams Millions of Free users organically choose
to use the product
Hootsuite for everyone
Social Maturity
MOVABLE MIDDLE EDUCATE
• Give them a formula for success • On-going training & education
SET IN THEIR WAYS KEEP IT SIMPLE
• Integrate social into their existing process
SOCIAL EXPERTS EMPOWER
• Personalization
• Give them the best tool and let them run
Hootsuite Current Offerings
Ecosystem Education + Services
Hootsuite Enterprise
Analytics + Insights
Compliance + Archiving
Campaigns
Hootsuite helps marketers create, deliver, and measure integrated social business at scale.
Hands-On Demo
• Location-based Search • Influencer Filtering • New Dashboard Apps • Campaigns • Analytics and Insights