Storming Global Language Barriers

Peter S. Crosby Head of Enterprise Sales

Kaltura ConnectNYC | September 2013

World Languages: how many?

The most

populous

native

languages

in the world -

out of ~6,700

languages!

Global Internet Usage: 75% non-USA

YouTube = International

• >1 billion unique users visit YouTube each month

•70% of YouTube traffic comes from outside USA

• YouTube localized in 56 countries / 61 languages

New International Internet Domains

First four new top-level domains…

ALL non-roman character-based:

• net in Arabic: شبكة

• game in Chinese:游戏

• online in Russian: онлайн

• site in Russian: сайт

While 57%

of website

content is

in English,

only 17%

of users speak

native English.

Universal Translator

Machine Translation Now

• Google Translate = 200 million use people daily

• 57th language added was Cherokee (<10k speakers)

• Text-to-Text: Machine Translations (MT), Translation Memories (TM), word pairs, big data, algorithms

• Audio-to-Text: Linguistics, Speech Recognition, Natural Language Processing, Computer Learning, Artificial Intelligence?*

60 Years of Speech Recognition = IBM’s Watson wins!

Key Artificial Intelligence Test *

Turing Test: “no discernible difference between conversation generated by a machine and that of an intelligent person.” ~ Alan Turing, UK, 1940s

Success by 2029, says futurist Ray Kurzweil (Singularity)

No way, says Mitch Kapor (Lotus Notes) = $20,000 Bet *

Completely Automated Public

Turing test to tell Computers

& Humans Apart

CAPTCHA = 200m words / day

Mobile Translators: Audio

Mobile Translators: Human

ELSA:

Enabling

Language

Service

Anywhere

The BIG Question?

Humans vs. Machines?

Costs of

Translation Errors?

Turing Test Bet?

“Federation Government forces have taken all of your bases.”

Lost in Translation: Games (Zero Wing)

CATS: ALL YOUR BASE ARE BELONG TO US. (AYBABTU)

Lost in Translation: Business

HSBC: Assume Nothing.• Translated: “Do Nothing.” (Cost: $10 million)

Parker Pen: It won’t leak in your pocket and embarrass you.

• Company thought “embarazar” meant to embarrass.

• But it means impregnate. so the ad read:

• “It won’t leak in your pocket and make you pregnant.”

Secretary of State Hillary Clinton meets Russian Foreign Minister Sergei Lavrov

• “Reset" in English and "Peregruzka" in Russian.

• But "peregruzka" doesn't mean reset.

• It means overcharged, or overloaded.

• Willie Ramirez in Florida hospital in a coma.

• Friends and family only spoke Spanish.

• Ramirez's family believed he had food poisoning.

• Translation provided by a bilingual staff member

translated "intoxicado" as "intoxicated."

• Professional interpreter would know "intoxicado"

is closer to "poisoned."

• NOT drug or alcohol "intoxicated."

• Doctors treated as if a drug overdose that can

have similar symptoms.

• But he actually had an intracerebral hemorrhage.

• Because of treatment, Ramirez left quadriplegic.

Malpractice award for 18-year old: $71 million

Lost in Translation: Medical ($71,000,000)

Global Internet Penetration: only 34%

Opportunities with 4 Billion Internet Newbies?

The BIG

Question?

Closed Captions

Dotsub’s Business Value

1. Local Access / Global Reach

2. FCC 508-Caption Compliance

3. Audience Engagement

• 6 to 10 x Increased Views

• 46% More Completed Views

4. Search Engine Optimization

5. Ad / Sponsor Monetization

6. Costs 70-80% less than old

Language Service ProvidersTranslations as Subtitles

Dotsub Customers

Dotsub Service Options

Private | Moderated | Community-Sourced | Open

Professionals Employees/Vendors Fans/Public

AARP,

B of A,

Deloitte,

Sotheby’s,

U.S. Army

Adobe.

World Bank.

Electronic Arts,

Language Service

Providers (LSPs)

TED,

OSHO,

Stanford,

Global

Oneness.org

Language Services by…

Global Languages | Sotheby’s

Multi-lingual | Professional | Measurable ROI

Global Community Rewards | Adobe

Developers | Gamification | Adobe Points

Massive Online Open Course (MOOCs): Stanford

165k Students | 190 Countries | 40 Languages

Dotsub Project Management | TCMS

Permissions | Monitoring | Approvals

Dotsub Team Management Tools

Recruit | Manage | QA | Retain

Language Options | Videum

Choose Qualities | User Choice | Transcripts

Dotsub ROI = SEO

Interactive Transcripts: “shield of red shadows”

Click-able | Search-able | Monetize-able

Dotsub <-> YouTube Sync

• >1 billion unique users visit YouTube each month

• 70% of YouTube traffic comes from outside the US

• YouTube localized in 56 countries / 61 languages

Multi-language Subtitles on Mobile

iPhone App | iOS / mV4 ‘soft-subs’ | mp4 Burn-ins

"If you talk to a man

in a language he

understands,

that speaks to his

head.

If you talk to him

in his own language,

that speaks to

his heart."

The BIG

Question?

127 of 196 Constitutions Specify Languages

iReportingWe Are All Citizen Journalists….

3.3 Billion people live in villages…

…without high-speed connection to the world.

Dotsub Video4Villages

BIG Question: Why this matters….

Peter S. Crosby – peter@dosub.com – 650-533-3313

Thanks from !