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| Date post: | 27-Jan-2015 |
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Design |
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We as designers often wonder, why is it that we have so less design schools in India, in spite of its rich legacy in crafts and culture. Where are we now and what is the future of Design education in India ? Do we really understand what is Design and the professional practice of design?
PROLOGUE
Icebreaker activity J
Can you tell Arial from Helvetica ?
Reference: http://www.ironicsans.com/helvarialquiz/
Reference: h*p://www.ironicsans.com/helvarialquiz/
Reference: h*p://www.ironicsans.com/helvarialquiz/
Reference: h*p://www.ironicsans.com/helvarialquiz/
Reference: h*p://www.ironicsans.com/helvarialquiz/
Reference: h*p://www.ironicsans.com/helvarialquiz/
Reference: h*p://www.ironicsans.com/helvarialquiz/
Reference: h*p://www.ironicsans.com/helvarialquiz/
Reference: h*p://www.ironicsans.com/helvarialquiz/
Reference: h*p://www.ironicsans.com/helvarialquiz/
Hello I am @kshitiz
• Presently – Dean & Director - India Operations at L'École
de Design Nantes Atlantique – Founder of Happy Horizons Consulting
• Previous – Design Head, Kuliza Technologies – Founder & Director, Deskala Research and
Design & Consulting
• Education – MS in HCI Design , Indiana University
Bloomington, USA – BDes in Communication Design, IIT Guwahati,
India
• Contact – [email protected] – Twitter: @kshitiz – LinkedIn: in.linkedin.com/in/kshitizanand/ – Website: www.kshitizanand.com
Design is the conscious effort to impose a meaningful order. - Victor Papanek
Reference: http://www.core77.com/blog/cartoons/core-toon_the_designers_tongue_15700.asp
MY STORY | THE STORY STORY OF DESIGN
My Story
Oh SO you study Fashion Design! There is IIT IN GUWAHATI ALSO? DID YOU MEAN ITI ? WHY GUWAHATI, PATNA SCIENCE COLLEGE MEI ADMISSION NAHI MILA?
DESIGN BY CHOICE ACCIDENT
Can design be accidental?
LUCK
2013
no design know design ?
2001
WHAT IS DESIGN?
design student with design students
in a design school heading a design school
Design is about questioning oneself always
Noun (As an artifact) Eg: A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made
Verb (As an activity) Eg: Decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it.
Design is about simplicity in this age of complexity
DESIGN
PROBLEMSOLVINGINNOVATIONACTIVITYJUGAADPROCESSBUSINESSATTENTIONTODETAILSOUTOFBOXSELFDISCOVERYMAKINGIMPACTSCREATIVITYSTORYTELLINGSERVICEOUTOFCOMFORTZONEELITISTACTIVISMWAYOFLIFEEXPERIENCEBEAUTYARTHAPPINESSDISCIPLINEATTENTIONTODETAILCRAFTSCULTUREEVANGELISMTRAVELLOGICINTuitionHONESTMINIMALISTICUSEFULLONGLASTINGSUSTAINABLEUSERFRIENDLYCONSTRAINTS……
Design is such a natural human ability that almost everyone is designing most of the time - whether they are conscious of it, or not. - Harold Nelson, Erik Stolterman, in ‘The Design Way’
ONE LEARNING FROM each year in DESIGN SO FAR
2001: LEARN TO SELL YOURSELF
Design is about marketing yourself and your skills better
2002: Love for Photography
Design is in the detail
2003: DESIGN MANAGEMENT
Design management is about entire project lifecycles and people management
2004: BEFRIENDING FAILURE
Understand your strengths. Accept failure smilingly
2005: LOVE WHAT YOU DO
Your critics will always have something to pull you down
2006: DESIGN UNLEARNING
To Design with Technology, we must unlearn everything we know – Wilson Miner
2007: A HUNGER TO LEARN
Designers should be well read, express their opinions through different channels
2008: EGO CRASH
Become a Design Critic. Embrace Constructive Criticism
2009: TAKE RISKS and TRAVEL
The world needs more design entrepreneurs, to become a better place
2010: COME OUT OF COMFORT ZONE
Get involved in multi disciplinary projects
2011: EVANGELISING DESIGN
Attend design conferences, speak about design, express your opinions
2012: DESIGN EDUCATION
Follow something that really pleases your soul and you are passionate about
The proper study of mankind is the science of design. - Herbert Simon
In a country of 1.2 billion people there is only around 45-50 Design schools & institutes Compare this with Beijing - which alone Has around 120 Design Schools Seoul - 80 Design schools Singapore - 40 Design schools - Source DDEI Conference, 2013
Design in India is a very old activity but a very young profession. - A Balasubramaniam
SO THEN, WHO IS THE DESIGN PROFESSIONAL?
A designer can mull over complicated designs for months. Then suddenly the simple, elegant, beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He is. - Leo Frankowski
NATIONAL DESIGN POLICY, 2007
Like all young people, the profession is also impatient: we just can’t seem to wait to grow. And like all things young, the profession has several faces. There is the face of professional industrial designer, competing with global designers in increasingly global markets in making better cars and phones. There is the face of the graphic designer creating Brand India. And the social entrepreneur putting his design skills to create lasting value in society and the environment. There is the craft designer who is re-interpreting traditional crafts to suit international markets. There is this software and UI designer who is piggybacking the IT revolution. There are also designers becoming brands that are slowly making progress in marketing their names on products and services. Emerging in the horizon is the thinker-designer who is seen to be increasingly applying the process for bettering hospital administration and making drinking water, safe. - A Balasubramaniam, on his blog
SUPPLY DEMAND
Good design resources
• Why is there a severe resource crunch ? • WHY Many recent design graduates are unemployable ? • Why are MANY designers wanting to become UX
professionals ? • Why do design students not have an opinion ? • Where is the Design rationale behind the Design ? • Why are they not updated with latest trends in their
domains ? • Why is there a dearth of originality in work? -NOTES from Recruitment in DEsign
CAN DESIGN EDUCATION IN INDIA ADDRESS THIS PROBLEM?
GLOBALLY DESIGN EDUCATION IS REFORMING ITSELF TOO
MY VIEWS ON THE THE FUTURE OF DESIGN EDUCATION IN INDIA
DESIGN
TECHNOLOGY MANAGEMENT
(1951) (1961) (1961)
Nehru had the initial Vision of taking Technology, Management and Design education as the pillars for progress of India. Institutions were set up around same time too. IIT Kharagpur (1951), IIM Calcutta (1961), National Institute of Design (1961). And we all know that Design Education fell way behind the other two.
Going beyond American Styling & European elitism to thinking rationally on larger impact of design FOR SOCIETAL CHANGE
Be Opinionated in Design
HELP STUDENTS BECOME GOOD CRITICS
PROVIDE DESIGN THEORY WITH real examples to build STRONG Design rationales
GET STUDENTS TO Understand the BUSINESS OF DESIGN & STRATEGY
Emphasize on Design entrepreneurship
It’s better to have tried and failed than not have tried at all
BELIEVE IN DEMOCRATIZING DESIGN
MAKE DESIGN EVANGELISM COMPULSORY
Engage in conversations
ENGAGE WITH INDUSTRY MORE
HAVE PRACTICING DESIGNERS BECOME PART OF FACULTY
Have students take at least one project Outside their domain
TEACH COCREATION with the different stakeholders
HAVE SENIOR STUDENTS BECOME MENTORS
FACILITATE COLLABORATION ACROSS DESIGN SCHOOLS
SOULFUL DESIGNS THAT REFLECTS inclusive development of society
Design can't change the world. Designers can change the world. - Hartmut Esslinger
Design creates culture. Culture shapes values. Values determine the future. - Robert L. Peters
THANK YOU Email: [email protected] Twitter: @kshitiz Facebook: kshitiz.anand LinkedIn: in.linkedin.com/in/kshitizanand Website: www.kshitizanand.com
