+ All Categories
Home > Documents > Storytelling and smm presentation

Storytelling and smm presentation

Date post: 04-Jul-2015
Category:
Upload: kairvi-tijoriwala
View: 120 times
Download: 1 times
Share this document with a friend
17
Storytelling and SMM Presented By: Janaki Patel Kairvi Tijoriwala
Transcript
Page 1: Storytelling and smm presentation

Storytelling and

SMM

Presented By: Janaki Patel

Kairvi Tijoriwala

Page 2: Storytelling and smm presentation

ONCE UPON A TIME

Page 3: Storytelling and smm presentation

“Content marketing is the art

of communicating with your

customers and prospects

without selling.”

- Content Marketing Institute

Page 4: Storytelling and smm presentation

“Content marketing is all

about storytelling.” - Debbie Williams

(Content Marketing Institute)

Page 5: Storytelling and smm presentation

This is what Coke thinks …

Page 6: Storytelling and smm presentation

What is Storytelling?

O Going beyond traditional marketing

O Forgoing use of statistics, logical

arguments and slogans

O Building a personal, authentic

connection

O Method for brands to talk to

consumers, as opposed to talking at

consumers

Page 7: Storytelling and smm presentation

Storytelling and SMM

O The Trick: Engage customers to tell the story for you

O Translate the story effectively into the language of your chosen medium

O Bloggers = Modern Day Storytellers

O Need to get consumers engaged across different mediums

Page 8: Storytelling and smm presentation

Why is it Important?

O Stories eliminate the use of unnecessary

excess information

O Feel more REAL

O Capture consumers on an EMOTIONAL

level

O Leave a deeper IMPACT

Page 9: Storytelling and smm presentation

How are you able to relay

a story in 140 characters?

Page 11: Storytelling and smm presentation

Tiffany and Co:

What is Love?

Page 12: Storytelling and smm presentation

Groupon:

A Million Dollar Mistake

Page 13: Storytelling and smm presentation

Camry Effect

(Maybe next time Toyota)

Page 14: Storytelling and smm presentation

7 Tips to Effective Advertising

① Engaging

② Emotional

③ Memorable

④ Easy To Retell

⑤ Solid Plot

⑥ Element of Suspense

⑦ Strong Product Role

Page 15: Storytelling and smm presentation

Ask Yourself …

O When developing your strategy:

How are your products and services

used?

Who are your customers?

What emotions are felt by consumers

when they use your product or service?

What role does your product serve?

Page 16: Storytelling and smm presentation

Final Tip

Never make the mistake of

telling such an amazing story

that the product itself gets

lost within the narrative.

Page 17: Storytelling and smm presentation

Recommended