Date post: | 04-Jul-2015 |
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Storytelling and
SMM
Presented By: Janaki Patel
Kairvi Tijoriwala
ONCE UPON A TIME
…
“Content marketing is the art
of communicating with your
customers and prospects
without selling.”
- Content Marketing Institute
“Content marketing is all
about storytelling.” - Debbie Williams
(Content Marketing Institute)
What is Storytelling?
O Going beyond traditional marketing
O Forgoing use of statistics, logical
arguments and slogans
O Building a personal, authentic
connection
O Method for brands to talk to
consumers, as opposed to talking at
consumers
Storytelling and SMM
O The Trick: Engage customers to tell the story for you
O Translate the story effectively into the language of your chosen medium
O Bloggers = Modern Day Storytellers
O Need to get consumers engaged across different mediums
Why is it Important?
O Stories eliminate the use of unnecessary
excess information
O Feel more REAL
O Capture consumers on an EMOTIONAL
level
O Leave a deeper IMPACT
How are you able to relay
a story in 140 characters?
Tiffany and Co:
What is Love?
Camry Effect
(Maybe next time Toyota)
7 Tips to Effective Advertising
① Engaging
② Emotional
③ Memorable
④ Easy To Retell
⑤ Solid Plot
⑥ Element of Suspense
⑦ Strong Product Role
Ask Yourself …
O When developing your strategy:
How are your products and services
used?
Who are your customers?
What emotions are felt by consumers
when they use your product or service?
What role does your product serve?
Final Tip
Never make the mistake of
telling such an amazing story
that the product itself gets
lost within the narrative.