Telling Stories for Growth and ProfitHow to Create Compelling Content

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g

Sto!es are equipment for living.

~ Kenneth Burke

#trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

Sunday, February 17, 13

Conflict

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Conflict

@trchandler #stories4ghttp://www.flickr.com/photos/hokyumgrl/3249057879/sizes/l/

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Conflict

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Sunday, February 17, 13

Hero

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Hero

@trchandler #stories4g #trg13Sunday, February 17, 13

Hero

@trchandler #stories4g #trg13Sunday, February 17, 13

Hero

@trchandler #stories4gphoto idea from Nancy Duarte’s Resonate

#trg13Sunday, February 17, 13

Hero

@trchandler #stories4gphoto idea from Nancy Duarte’s Resonate

#trg13Sunday, February 17, 13

Hero

@trchandler #stories4gphoto idea from Nancy Duarte’s Resonate

#trg13Sunday, February 17, 13

Sunday, February 17, 13

Lean Forward Moment

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Good evening, hello! I have cancer, how are you?

~ Tig Notaro

Lean Forward Moment

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Sunday, February 17, 13

Momentum

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Momentum

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Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

Having a clear purposeis one of theprinciple

differencesbetween

organizational storytellingand

entertainment storytelling.

~ Stephen Denning

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

@trchandler #stories4g #trg13Sunday, February 17, 13

BibliographyThe Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations by Stephen Denning

The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning

Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (The New Rules Social Media) by Ann Handley and C.C. Chapman

The Lean Forward Moment: Create Compelling Stories for Film, TV, and the Web by Norman Hollyn

Story: Substance, Structure, Style and The Principles of Screenwriting by Robert McKee

Sunday, February 17, 13

Todd Chandler@trchandlerlinkedin.com/in/trchandlertoddchandler.comobservationpaper.com

@trchandler #stories4g #trg13Sunday, February 17, 13