Date post: | 27-Jan-2017 |
Category: |
Design |
Upload: | vince-baskerville |
View: | 995 times |
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vince baskerville | @whoisvince#SNS15
The Goal of you telling stories is to convince yourself and others that this information is worthwhile to remember.
vince baskerville | @whoisvince#SNS15
Telling Stories: ‣ helps put a ‘face’ on data ‣ helps paint in missing details from research,
sketches, prototypes ‣ helps encourage collaboration & innovation
vince baskerville | @whoisvince#SNS15
Stories can illustrate problems & pain points that wasn’t discovered by focusing on specific feature functionality.
vince baskerville | @whoisvince#SNS15
We all tell stories… you just may not know how to use them effectively in your work
vince baskerville | @whoisvince#SNS15
It’s because we tend to focus on the how, and what of a product, letting why get pushed aside.
vince baskerville | @whoisvince#SNS15
If I had one hour to save the world, I would spend 45 minutes defining the problem and only 5 minutes finding the solution.
- Einstein
vince baskerville | @whoisvince#SNS15
If you want to build a product that’s relevant to people, you need to put yourself in their shoes. You need to write the story from their side.
- Jack Dorsey
vince baskerville | @whoisvince#SNS15
Providing context forces us to zoom out from a moment in time or specific functionality so we can understand someone’s greater experience.
vince baskerville | @whoisvince#SNS15
Next Conflict… what’s the problem your character / persona / vertical is hoping you solve?
vince baskerville | @whoisvince#SNS15
Hopefully you know that answer… O_o … or you have a different problem