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Photo ProcessPhoto ProcessBrainstorming topic
Use formal process to develop coverage ideas
Photo selectionConsider technical quality
and compositional techniques
Photo placementDetermine quality photos as well as
best alternatives to meet deadlines
© 2009, Jostens, Inc.
Storytelling PhotosStorytelling Photos
© 2009, Jostens, Inc.
ActionCandids capturing peak of action
ReactionCandids illuminating emotional responses
Snapshot/environment portraitsPosed photos featuring unique personalities
IllustrationIcons adding dimensions to verbal content
Digitally altered and/or posed photos symbolizing visual content
CompositionComposition
© 2009, Jostens, Inc.
FramingUse of objects or people to frame
and draw attention to Center of Visual Interest
CompositionCompositionAngle of view
Bird’s eye view – highWorm’s eye view – lowSide view – consider left and right
© 2009, Jostens, Inc.
CompositionCompositionLeading lines/looks
Imaginary or real lines lead the reader to the subject (CVI) and heighten content interest
© 2009, Jostens, Inc.
CompositionCompositionSelective focus
Subject(s) or CVI are in focus while background and/or foreground are blurred
© 2009, Jostens, Inc.
CompositionCompositionRepetition
Repetition or patterns of people, expressions or surroundings lead viewers to the CVI
© 2009, Jostens, Inc.
CompositionCompositionSilhouettes
Subject appears black because light source is behind subject and not the photographer
© 2009, Jostens, Inc.
CompositionCompositionRule of thirds
Photo is divided into thirds vertically & horizontally: subject is placed on one of the intersecting lines or hot spots
© 2009, Jostens, Inc.
Technical QualityTechnical QualitySharp focus
Center of visual impact with no distracting foregrounds/backgrounds
Vibrant color
© 2009, Jostens, Inc.
Integrating PhotosIntegrating Photos
© 2009, Jostens, Inc.
Content variety75-80% action
10-15% reaction
5-10% snapshot/illustration
Size & shapeVertical/horizontal/square
CompositionSingle subject/multi-subject/group
Artistic diversityFraming/angle/leading lines/repetition/
selective focus/silhouettes