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Podcasting
Corey Pudhorodskywww.501c3cast.com
January 28, 2009
Conference Call: 866-740-1260 Access Code: 6339392
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
You are being recorded
• This seminar will be available on the TechSoup & NTEN websites:– www.techsoup.org/go/webinars– www.nten.org/events/past/webinar
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– tinyurl.com/bl42bj
Podcasting
Corey Pudhorodskywww.501c3cast.com
January 28, 2009
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Determine Your Audience
• Your Constituents
• New Supporters• Existing Podcasts• Podcast Listeners
http://www.flickr.com/photos/fortinbras/2948203082/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Podcast Listeners
• Jan 2008 = 33 million digital audio listeners
• Male and Female and All Ages
• Well-educated and Well-to-do
• Spend time online and make online purchases
http://cache.gizmodo.com/assets/images/gizmodo/2008/07/zune_tatoo_guy_steven_smith_3.jpg
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Be Unique
Flickr:
Marie(RedFlynn)
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Building the Podcast
• Planning• Recording• Editing• Hosting• Promoting• Metrics
http://www.flickr.com/photos/paws_and_toes/561711674/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Planning
• Scheduling• Participants/Hosts• Script• Effects/Music• Announcements
and Acknowledgements
http://www.flickr.com/photos/mmmazzoni/43746579/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Recording
• Environmental Considerations• Hardware• Software
Vs.
http://www.flickr.com/photos/8554696@N03/2465601346/
http://www.flickr.com/photos/bruhsam/3166560443/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Hardware Options
USB Headset
Dynamic or Condenser Mics
Soundboard
Mobile Devices
Video Recording
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Software
• Audacity• Garage Band (Mac)• Sony Sound Forge• Adobe Audition• Levelator• Skype
– Pamela– Hot Recorder– Audio Hijack Pro
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Editing
• Content and Engagement• Verbal Ticks and Mistakes• Volume, Levels and Compression• Timing and Fades• Creating the MP3 File
“All conditioned things are impermanent,
and of the nature to arise and pass away.”
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Editing: Basic Functions
• Selection, Cut, Paste• Silence• Amplify• Fade In/Out• Compressor• Import• Export as mp3
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Hosting
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Promotion and Sharing
• iTunes• Podcast Pickle• Podcast Alley• Odeo• Social Networks• Others?
http://www.flickr.com/photos/14589496@N05/2371165319/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Metrics and Ratings
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Back to the Storytelling…
7 Elements of Digital Storytelling:1. Point (of View)2. Dramatic Question3. Emotional Content4. The Gift of Your Voice5. The Power of the Soundtrack6. Economy7. Pacing
http://www.storycenter.org/cookbook.html
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
1: Point of View
Communicate a realization
http://www.flickr.com/photos/mrhayata/384710377/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
2: Dramatic Question
What are people asking if your organization can help solve?
http://www.flickr.com/photos/mundane_joy/3189466060/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
3: Emotional Content
• Story of Rebirth• Allow people to
relate it with their everyday life.
http://www.flickr.com/photos/jodigreen/2750463369/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
4: Your Voice
Experiment and get comfortable with your voice.
Listen to yourself in different locations saying different things.
http://www.flickr.com/photos/yugen/2966490322/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
5: Soundtrack
Let music help tell your story.
Keep it “podsafe”• Music.podshow.com• www.iodalliance.com• Or local artist who
support your org! http://www.flickr.com/photos/gsimmonsonca/2552103027/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
6: Economy
• Describe what they can’t see, but also let your listeners paint the picture themselves.
http://www.flickr.com/photos/32612963@N05/3224846856/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
7: Pacing
• Change voices• Breaks • Silence• Volume
(but be careful)
• Rhythmhttp://www.flickr.com/photos/sidehike/461189646/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
What’s Missing from Your Message?
• Stories that have not been told?
• Events that are not being captured?
• Ideas that are not being shared?
• Actions that have no call to motivate?
http://www.flickr.com/photos/zen/197504832/
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Examples and Cases
Support and Build Community
1)Talk for Memories: Alzheimer Society of Ontario 2)Overeaters Anonymous: http://oablogger.wordpress.com/
Educate, Deliver Services
1)Missouri Botanical Gardens: Who is Niki? Self Guided Tours2)Panhandle-Plains Historical Museum: Connection Cast3)ABA Podcasts: Educational Programs
Raise Awareness
1)Surfrider Foundation: On the Beach2)WaterAid Podcast
Virtual Events and Increase Reach
1)Clinton Foundation Speeches Podcast2)Granted Wish Foundation: Special Events Highlights
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Questions and Wrap-Up
• For more information:– http://www.wearemedia.org/Tool+Box+Podcasting
• Continue the discussion in the Emerging Technologies Forum:– tinyurl.com/bl42bj
• Contact Info:– [email protected]– www.501c3cast.com – Twitter: @CoreyPud
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Questions & Conversations
• NTEN– nten.org– nten.org/blog
• TechSoup– techsoup.org– techsoup.org/learningcenter/index.cfm
• NetSquared– netsquared.org– Netsquared.org/blog
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Join us at the NTC! http://nten.org/ntc
Storytelling & Social MediaPodcasting: Corey Pudhorodsky
Call: 866-740-1260 Access Code: 6339392
Storytelling & Social Media: 5-Part Series
• Video Creation– 2/4/2009 11am Pacific
• Creating Social Buzz – 2/11/2009 11am Pacific
• Social Media ROI– 2/18/2009 11am Pacific
Podcasting
We would like to thank the Packard and Surdna Foundations for their generous support of this
webinar series.