Presented By : Bhavin Agrawal

Presentation on Fast Food Segment

We have taken the four Brand in a Fast food

Industry

• Pizza Hut

• Domino’s Pizza

• McDonalds

• KFC

Make it great!!!

Basic Information About Pizza Hut

• Founded on 15 June 1958 by Dan and Frank Carney in their

hometown of Kansas.

• Its a wholly owned subsidiary of Yum! Brands Inc. which is

the world’s largest restaurant company.

• Its an American restaurant chain and international franchise.

• It offers different style of pizzas along with appetisers,

beverages and desserts.

• Pizza hut was entered in India in 1996, opened its first

Restaurant in Banglore.

• Pizza hut having a good quality and good service which results

in high prize and mostly they operates in urban area.

Segmentation

Pizza Hut have identify the areas where people having “high disposable income”

Pizza Hut works on following segments

Youth

Age group is 12-30 years

Targeting

Middle level and upper middle level people based upon lifestyle, social life and spending behavior.

Positioning

Pizza hut has done their positioning in the target market by keepingin view two basic factors:

Quality

Frequency

Pizza Hut always gave a customers unique dining experience.

Promotion of Pizza Hut Hut

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Basic Information About Domino’s Pizza

• Founded in 1960 by Tom Monaghan

• The first delivery outlet was launched at Ypsilanti, Michigan as Dominick

• Domino’s Pizza have a network of 9,742 Company-owned and franchise stores, located in all 50 states and in more than 70 international markets

• Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh

• Today there are 8,000 Domino's Pizza stores in more than 50 countries, employing over 145,000 team members and involving over 2,000 franchisees

Segmentation

Domino’s opening their outlets according to the region and after finding out

the potential Markets

Domino’s Pizza works on following segments

Opening the outlet all over the India including Rural area

Age group is 13-50 years

Targeting

Lower Middle level, Middle level, upper middle level and high class

people.

Dominos pizzas have target the families who like to go out for dinner once

in a week.

They also target teenagers of school.

Positioning

Dominos pizza has made delivery services for those customers who like to

have pizzas in their home with their families or friends.

Domino’s Pizza have started the service of home delivery of pizza in just

30 minutes

Promotion- DominosPromotion of Domino’s Pizza

Basic Information about Mcdonald’s

May 15, 1940 in San Bernardino, California McDonald's

Corporation, April 15, 1955 in Des Plaines, Illinois.

Richard and Maurice McDonald, McDonald's restaurant concept

Ray Kroc, McDonald's Corporation founder.

Mcdonald’s entered in India in 1996 in New Delhi.

Mcdonald’s have their outlet all over in India, when they are entered in

India they have faced a problem of non-veg food, after a year they have

understood that in India there are more vegetarian compare to non-

vegetarian so than they have started providing vegetarian food too

Segmentation

Mcdonalds has their outlet in all the major cities

Age group is 12-60 years

Targeting

Mcdonalds has targeted kids by providing meal with free toys..

Mcdonalds has also targeted families and teenagers by providing excellent

environment which is suitable to get their lunch

They also target teenagers of school.

Positioning

Mcdonalds provides a quality service, cleanliness and excellent

environment lunch and also made McDonald’s as a place to relax and even

for entertainment.

Mcdonalds try to adapt the different culture and the local taste which

people enjoy while having their food.

Basic Information About KFC

• KFC enetered in India in the year 1995 in Banglore.

• KFC has targeted every individual who loves chicken there is no specific age group people, they have targeted children by providing toys with meal, young adults by giving them both fried chicken and burger with affordable price and families by providing mini bucket combo for bigger number of people.

• KFC has his outlets mainly in major cities, but now it is started opening his outlet at many places.

• KFC’s main strength is their fried chicken, as we all know Burger means McDonalds, Pizza means Pizza Hut in the same way Chicken means KFC.

Basic Information About KFC

• KFC has opened their first Franchise unit in 1952 at salt lake city, Utah.

• KFC enetered in India in the year 1995 in Banglore.

• Yum Brands, Inc. is the world's largest restaurant company in terms of system units with nearly 32,500 in more than 100 countries and territories.

• KFC’s main strength is their fried chicken, as we all know Burger means McDonalds, Pizza means Pizza Hut in the same way Chicken means KFC.

Segmentation

KFC has their outlet in all the major cities specially their where non-

vegetarian people are more

No specific age group is there

Targeting

KFC has targeted every individual who loves chicken there is no specific

age group people

KFC has targeted kids by providing meal with free toys..

KFC has targeted young adults by giving them both fried chicken and

burger with affordable price and families by providing mini bucket combo

for bigger number of people. They also target teenagers of school.

Positioning

KFC has created their positioning in the mind of the customer that chicken

means “KFC”