NEW SGeneral Assembly UXDI Project 1
The ’New’ STRAND
Research
&
Analysis
Design
Problem
Problem
Solving
Next
Phase
It is pretty standard
What is so special?
What’s so ’Special?’
Business & User Analysis
Google & Yelp Reviews
News
4 Workers
2 Customer
1 Manager
BestSeller
NewArrivals
UsedBooks Staff’s Pick
Staff’s Pick Recommendation>
User Behaviors
75%Used Books
25%New Books
How many left in stock?
A l l A p p
New Arrivals
Rating
Decent PriceOther customer’sPurchases
Easy Return
A l l A p p
Simple Layout & Clear Choice
Books by ages
RecommendationFlexible shipping
Easy to contact
A l l A p p
Cool Items
Fast Shipping
Easy CheckoutUpdated Inventory
Good copy
Findable
Accessible
Clear
Communicative
Useful
Credible
Controllable
Valuable
Learnable
Delightful
Must have
Updated Items
Decent Price
Accessibility
Clear Shopping & Checkout
Review & Recommendations
Books for kids
Foot Print
Site Map
Shopping Cart
Often buy more than one book
User have more control
User Testing/ Iteration
“It’s hard to figure out the Cart page, I wish there is a motion”
“It is confusing to sign up in the middle of checkout process”
“There are many options in one step of checkout”
Home Page
Organize by user’s purchase
Event & Stock
Recommendation
Product List Page
Navigation
Rating
Stock
Product Detail Page
Review
Recommendation
Walk Throughhttp://invis.io/Q22MCAGVA
I am picky
Now have
Updated Items
Decent Price
Accessibility
Clear Shopping & Checkout
Review & Recommendations
Books for kids
Next phase More User testing & Update
Graphic Design & Development
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