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STRATEGIC ALLIANCE PUBLIC RELATIONS
STRATEGIC ALLIANCEPUBLIC RELATIONS
Before we go deeper, click and read the link to know more what
actually PR doing.
http://bit.ly/TheFutureofPR
Strategic Alliance - Media & Community
AUGUST! TIME TO TAP OUR PARTNER!!
Our EST, Brili, she's now doing research for naIonal partner.
You can do the same like her or contact her for more informaIon on how geJng the media & community to be
tapped!
community database : hNp://bit.ly/PRcommunitydatabase media partner database : hNp://bit.ly/PRmediapartnerdatabase
Strategic Alliance - Media & Community
This media partnership and engagement is for our Local events/na3onal events publica3ons. media partner you may tapped :
-‐physical media partner : newspaper; example : TRIBUN JABAR, KOMPAS
-‐virtual media partner : radio; example: Hard rock FM, Oz Radio etc
The community engagement and partnership is for : -‐Having eWa (that can be our talent pool if we didn't have
manpower, so then we can help TM also). -‐Community that we tapped can be a pool for EP of oGCDP/
oGIP and the community itself can be a TN for ICX.
What is community engagement ?
The process whereby PR bodies reach out to create empowerment opportuni7es.
What is the challenge ?
THE CHALLENGE : 1. have bad history with previous
community/experience 2. using jargon or technical language
that makes community doesn't understand. example: LCVP, dude!
they dont understand!! 3. should check the community before
we ask for meeIng; dress code or formal mee3ng. and should always
bring proposal. 4. Somehow the community has mis-‐
trust, unrealisIc point of view, not interested.
What is the challenge ?
WHAT WE NEED TO DO : 1. Seek wider views 2. Look for compromise 3. Think to deliver our promises and
built trust 4. be honest and dont mis-‐lead
How to find a community?
This is how to search for a community. (If you haven't have any community before) : 1. You can search in twiSer, FB,
blog, slideshare owner, linked in, website or just surfing (google).
2. Research first! Look at their vision, program, support, and what each other can support 3. You ask their contact 4. Contact them personally 5. Mee3ng physically if its
possible.
Minutes Meeting
example: BD’s partner mee3ngtemplate of Minutes Mee3ng with external (community/media partner)
If you had a mee7ng with partner, here is the template for it :)
Letter of Agreement (example)
Once you make a partnership with the community/media partner, here
is the MoU/LoA template :)
All the yellow color need to be change.
and What we are trying to do
engage the community through our social media.
trust! People trust peers review & recommenda3on more than brand outreach. so be promoters and start making a good rela3onship
with the community!
Accessible government. If its possible try to engage government in your city and connect to relevancy of
AIESEC.
Increase public involvement! Social media affords par3cipa3ons and democra3zing! it gives reach voices.
make a viral campaign that involve both side, the AIESEC and community itself!
Join the conversa7on! True engagement with social media is not only all the 3me professional but also connect with them
more!
Build a community that is ma;ers the most…..its an emergency !
Do not engage with them if we only have something (professional stuff) but also engage them in a longer way and get deeper.
Build a community offline and online! Join their ac3vity!
How we do it?
LISTEN! as important as anything else.
our community is out there! What are important to them?
Their voice! What did they say about our BRAND us?
GO BEYOND BRAND MENTIONS! There’s a lot more going out there!
RESPOND TIMELINE! Its important to your community to be
reachable!
its shows that you are listening, that you are care.
Its a part of being accessible to those people.
Internal Brand advocates! they believe in YOU!
Make our plan align! communicate schedule guides online social content.
FEED-‐back! to increasing the quality of both side.
Never scared of feedback. They will give you pain but they will increase your performance.
Aug 10 >1311-‐12
Strategic Alliance - Media & Community
-‐Put all (1415) Media & Community on database
Planning & targeIng # Media Partner will be tapped # Media partner re-‐rasied (if any) #Community will be tapped #Community re-‐raised
Community & Media Partner
Analysis & follow up.
Strategic Alliance - Media & Community
http://bit.ly/CommEngagement1 http://bit.ly/CommEngagement2
http://www.slideshare.net/thesocialprco/why-community-engagement-must-happen-online?qid=60ca3f71-0a09-4961-ad3d-
e0b725955f2a&v=qf1&b=&from_search=6
To know more how to engage a community and media, find out in here :)
Strategic Alliance - ONE SEA
ENTITY WHO JOIN ONE-‐SEA : UA, UNSRI, UNILA, BANDUNG, UNDIP, UGM,
UPNVY, UNS, UNEJ, SURABAYA, UNHAS, UNTAN
So we will start campaign with SEA COUNTRY, especially
THAILAND-‐VIETNAM-‐THE PHILIPPINES because they already have agreement with GCDP i/o of us, AIESEC in
Indonesia
What we will do : #ONESEA
We will have specific content matrix that I will sent to you on Monday, Aug 10
so we know each of day what we will do for SEA Campaign
Why only this 3 Country? Only this 3 country that made agreement with us, and this 3 country has a great history of exchange (IR) with us, and we want dot make a BIGGER
partnership.
1 3 237 8 92
Mee0ng with all BXP-‐in SEA Country -‐Proposed -‐impact -‐0meline -‐Target
-‐Champion -‐Concept
Mee0ng with LCVP PR that takes ONE-‐SEA -‐SEA Concept
Prepara0on and
agreement
4-‐5-‐6
Prepara0on
Pit Stop and check up with
LCVP PR
Final Check up with LCVP PR
Final Check up with SEA-‐Country
SEA DAY!
ONE-‐SEA Campaign
Strategic Alliance - ONE SEA
QuesIons : Nindya Paisan -‐ MCVP PR IM
mail : [email protected] phone : 08112277739
IG : paisannindya FB : Nindya Paisan
