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© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
THE STRATEGICBUSINESS MODEL
CANVAS
THE STRATEGIC BUSINESS MODEL CANVASDESCRIBES THE CORRELATIONS BETWEEN THE COMPONENTS OF OUR STRATEGY
A JOURNEY FROM OUR CURRENT [TRANSIENT] COMPETITIVE
ADVANTAGE TOWARDS THE STRATEGIC DESTINATION,
WHEREOUR NEW [TRANSIENT] COMPETITIVE ADVANTAGE
WILL BECOME EFFECTIVE© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
Time
Economic Results
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
CURRENTCompetitive Advantage
NEXTCompetitive Advantage
Strategic DestinationA
Strategic DestinationB
Improve theCompetitive Advantage Develop the
Competitive Advantage
The STRATEGIC TENSION between the focus onthe CURRENT and the NEXT Competitive Advantages
ResourcesAllocation∆
STRATEGIC GOALS
2 BUILDING BLOCKS
STRATEGIC CHOICES(Value Proposition)
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
10 BUILDING BLOCKS
CAPABILITIES SYSTEM
THE STRATEGICBUSINESS MODEL
THE STRATEGIC [CORPORATE] GOALSARE THE QUANTIFIERS OF OUR STRATEGY’S SUCCESALONG THE STRATEGIC HORIZON
THEY ARE QUANTIFIED WINNING ASPIRATIONSAND THE ROOTS OF OUR TARGETS TREEE
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
Growth Profitability Sustainability
STRATEGIC CHOICES(Value Proposition)
CAPABILITIES SYSTEM
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
THE STRATEGIC CHOICES DEFINEOUR STRATEGIC POSITIONING AND OUR VALUE PROPOSITION
THEY ARE GROUPED IN TWO BUILDING BLOCKS:• CF COMPETITIVE FACTORS (HOW-TO-WIN)• MB MARKET BOUNDARIES (WHERE-TO-PLAY)
EACH MAJOR PRODUCT/SERVICE LINE OF A COMPANYREQUIRES A SPECIFIC STRATEGIC CHOICES MIX (CF + MB), BECAUSE THE STRATEGIC POSITIONING MAY BEDIFFERENT FOR EACH PRODUCT/SERVICE LINE.
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
Growth Profitability Sustainability
CAPABILITIES SYSTEM
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
CF Competitive Factors (how-to-win) MB Market Boundaries (where-to-play)A. Improving Products & ProcessesB. Focusing on the Customer ExperienceC. Extending the Transaction ControlD. Leveraging Complementors / Unique AdvantagesE. Creating Disruption / New Value
F. Improving Market TargetingG. Focusing on Customer ConvenienceH. Extending the Market IntegrationI. Leveraging Corporate ResourcesJ. Creating New Markets
THE CAPABILITIES SYSTEMREPRESENTS THE ESSENTIAL CAPABILITIESREQUIRED TO SUPPORT OUR STRATEGIC POSITIONING
THERE ARE 10 CORE CAPABILITIES BUILDING BLOCKS. THEIR COMPONENTS ARE CORRELATED WITHTHE STRATEGIC CHOICES THAT THEY ARE SUPPORTING
ON THE NEXT SLIDE ARE THE BUILDING BLOCKSOF THE STRATEGIC BUSINESS MODEL CANVAS
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
KP Key Partners CH Sales Channels CR Customer Relationships
KA Key Activities MS Management Systems
OR Organization & Resources
CS Competences & Skills AB Attitudes & Behaviors
Growth Profitability Sustainability
CF Competitive Factors (how-to-win) MB Market Boundaries (where-to-play)
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
TI Tools & Instruments
KI Knowledge & Information
A. Improving Products & ProcessesB. Focusing on the Customer ExperienceC. Extending the Transaction ControlD. Leveraging Complementors / Unique AdvantagesE. Creating Disruption / New Value
F. Improving Market TargetingG. Focusing on Customer ConvenienceH. Extending the Market IntegrationI. Leveraging Corporate ResourcesJ. Creating New Markets
The Required Partners and Suppliers The Go-To-Market Channels The Customer Experience
The Core Processes The Methods and Procedures The Instrumentation andInformation Systems
The Core Infrastructure and Special Business Units The Technology Know-how and Market Databases
The Professional Expertise and Qualifications The Leadership, Collaborative and Innovation Culture
THE STRATEGIC GOALS ARE ACCOMPLISHED AS A RESULT OF SUCCESSFULLY CHANGING
THE CURRENT STRATEGIC POSITIONING INTO THE NEW STRATEGIC POSITIONING, WHICH IS DEFINED FOR OUR STRATEGIC DESTINATION
THIS CAN BE DONE ONLY BY DEVELOPING OR ENHANCING THE REQUIRED SET OF SUPPORTING CAPABILITIES
SO, WE MOVE FROM A CURRENT STRATEGIC BUSINESS MODELTO A NEW STRATEGIC BUSINESS MODEL, WHICH WILL BECOME FULLY EFFECTIVE AT OUR STRATEGIC DESTINATION
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
KP Key Partners CH Sales Channels CR Customer Relationships
KA Key Activities MS Management Systems
OR Organization & Resources
CS Competences & Skills AB Attitudes & Behaviors
Growth Profitability Sustainability
CF Competitive Factors (how-to-win) MB Market Boundaries (where-to-play)
TI Tools & Instruments
KI Knowledge & Information
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
TODAY STRATEGIC DESTINATION TODAY STRATEGIC DESTINATION
THE 10 CAPABILITIES SYSTEM BUILDING BLOCKS, SUPPORTING THE STRATEGIC POSITIONINGEXISTING REQUIRED
THE 2 STRATEGIC CHOICES BUILDING BLOCKS OF THE STRATEGIC POSITIONING
THE 12 BUILDING BLOCKSOF THE STRATEGIC BUSINESS MODEL CANVAS:
• 2 STRATEGIC CHOICES BUILDING BLOCKS• 10 CAPABILITIES SYSTEM BUILDING BLOCKS
INSIDE EACH STRATEGIC CHOICES BUILDING BLOCKTHERE ARE 10 CHOICE ITEMS, GROUPED IN 5 POSITIONS.INSIDE EACH CAPABILITIES SYSTEM BUILDING BLOCKTHERE ARE 5-10 CAPABILITY ITEMS(CAPABILITIES OR CAPABILITY COMPONENTS)
THE NEXT SLIDE PRESENTS THE DEFAULT CAPABILITY ITEMS.YOU SHOULD CUSTOMIZE THEM TO YOU SPECIFICS!
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
Growth Profitability Sustainability
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
CF Competitive Factors (how-to-win) A1 Lowest Cost A2 Product Differentiation B1 Customer Intimacy B2 Customer Added Value C1 Exclusive Channel C2 Dominant Exchange D1 Proprietary Standard D2 Unique Resources / Capabilities E1 Disruptive Innovation E2 Conceptual Innovation
MB Market Boundaries (where-to-play) F1 Market Segmentation F2 Market Edges (High/Long-queue) G1 Proximity Markets G2 Customer Re-definition H1 Value Chain Integration H2 Adjacent Markets I1 New/Substitute Markets I2 New Geographies J1 Trend/Future Markets J2 Market Re-definition
KP Key Partners KP1 Supplier Intimacy / Alternate Suppliers KP2 High-end Market & Specialty Suppliers KP3 R&D and Industry Expertise Partners KP4 Advanced / New Technology Suppliers KP5 Value-added & Partners Eco-system
CH Sales Channels CH1 Low-cost / Outsourced Sales Channels CH2 Specialized / Expert Sales Channels CH3 Direct Pre-Sales & Sales Channels CH4 Retail & Customer-Proximity Channels CH5 Indirect Channels / Franchise System
CR Customer Relationships CR1 Low Cost /Outsourced Customer Support CR2 Dedicated / Expert Customer Support CR3 Customer Advocacy / Co-creation CR4 Automated / Web Customer Support CR5 Partners & Sales Channels Support
KA Key Activities KA1 Backward /Forward Integration
KA2 Outsourcing Management KA3 Product Portfolio Management KA4 Innovation, R&D, Prototyping KA5 Retail / Category Management/Logistics
MS Management Systems MS1 SCM System, Outsourcing System MS2 Partner Management System
MS3 Innovation Management System MS4 Operational Performance Mgmt. System
MS5 Quality Assurance System
OR Organization & Resources OR1 Low-Cost Workforce OR2 Product Testing Facilities OR3 Customer Support Center OR4 MIS & Web Presence OR5 Direct Delivery Infrastructure OR6 Customer -Proximity Locations OR7 Logistics and WH Facilities OR8 Comms. & Netw. Infrastructure
CS Competences & Skills CS1 Continuous Improvement CS2 Acquisition & Retention CS3 Solution & Consultative Selling CS4 Logistics and Order Fulfillment CS5 Retail Category Management CS5 Tender Bid Management CS7 Innovation & Creativity CS7 Project Portfolio Management
AB Attitudes & Behaviors AB1 Leadership & Coaching AB2 Teamwork problem-solving AB3 Customer-Focus AB4 Performance-Focus AB5 Procedures Adherence AB6 Reversed Accountability AB7 Creativity Enablement AB8 Delegation & Succession
TI Tools & Instruments TI1 Cost-Control System / ERP TI2 CRM & Trouble-Ticket System TI3 Sales Force Automation TI4 Sales & Ops. Planning System TI5 JIT/Retail / Logistics /WMS System
KI Knowledge & Information KI1 New Advanced Technologies KI2 Customer Job-to-be-Done KI3 Production Formulas /Recipes KI4 Market Demographics/Behaviors KI5 Process BPM Best Practices KI5 Product/Service Value Curve KI7 Specific Equipment Specs KI8 Competitive Intelligence
EACH STRATEGIC CHOICE REQUIRES FULLY DEVELOPED AND MATURE SUPPORTING CAPABILITIES.SEE TWO EXAMPLE ON THE NEXT SLIDES.
COMPARE THE EXISTING CAPABILITIESWITH THE CAPABILITIES REQUIREDTO SUPPORT THE STRATEGIC CHOICESOF THE NEW STRATEGIC BUSINESS MODEL.
THE COMPARISON WILL COMPLETE THE PICTUREOF THE STRATEGIC GAPS THAT HAVE TO BE CLOSED
THROUGH THE DEVELOPMENT & EXECUTION OF THE ANNUAL STRATEGIC PLANS.
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
Growth Profitability Sustainability
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
CF Competitive Factors (how-to-win) A1 Lowest Cost A2 Product Differentiation B1 Customer Intimacy B2 Customer Added Value C1 Exclusive Channel C2 Dominant Exchange D1 Proprietary Standard D2 Unique Resources / Capabilities E1 Disruptive Innovation E2 Conceptual Innovation
MB Market Boundaries (where-to-play) F1 Market Segmentation F2 Market Edges (High/Long-queue) G1 Proximity Markets G2 Customer Re-definition H1 Value Chain Integration H2 Adjacent Markets I1 New/Substitute Markets I2 New Geographies J1 Trend/Future Markets J2 Market Re-definition
KP Key Partners KP1 Supplier Intimacy / Alternate Suppliers KP2 High-end Market & Specialty Suppliers KP3 R&D and Industry Expertise Partners KP4 Advanced / New Technology Suppliers KP5 Value-added & Partners Eco-system
CH Sales Channels CH1 Low-cost / Outsourced Sales Channels CH2 Specialized / Expert Sales Channels CH3 Direct Pre-Sales & Sales Channels CH4 Retail & Customer-Proximity Channels CH5 Indirect Channels / Franchise System
CR Customer Relationships CR1 Low Cost /Outsourced Customer Support CR2 Dedicated / Expert Customer Support CR3 Customer Advocacy / Co-creation CR4 Automated / Web Customer Support CR5 Partners & Sales Channels Support
KA Key Activities KA1 Backward /Forward Integration KA2 Outsourcing Management KA3 Product Portfolio Management KA4 Innovation, R&D, Prototyping KA5 Retail / Category Management/Logistics
MS Management Systems MS1 SCM System, Outsourcing System MS2 Partner Management System
MS3 Innovation Management System MS4 Operational Performance Mgmt. System MS5 Quality Assurance System
OR Organization & Resources OR1 Low-Cost Workforce OR2 Product Testing Facilities OR3 Customer Support Center OR4 MIS & Web Presence OR5 Direct Delivery Infrastructure OR6 Customer -Proximity Locations OR7 Logistics and WH Facilities OR8 Comms. & Netw. Infrastructure
CS Competences & Skills CS1 Continuous Improvement CS2 Acquisition & Retention CS3 Solution & Consultative Selling CS4 Logistics and Order Fulfillment CS5 Retail Category Management CS5 Tender Bid Management CS7 Innovation & Creativity CS7 Project Portfolio Management
AB Attitudes & Behaviors AB1 Leadership & Coaching AB2 Teamwork problem-solving AB3 Customer-Focus AB4 Performance-Focus AB5 Procedures Adherence AB6 Reversed Accountability AB7 Creativity Enablement AB8 Delegation & Succession
TI Tools & Instruments TI1 Cost-Control System / ERP
TI2 CRM & Trouble-Ticket System TI3 Sales Force Automation TI4 Sales & Ops. Planning System TI5 JIT/Retail / Logistics /WMS System
KI Knowledge & Information KI1 New Advanced Technologies KI2 Customer Job-to-be-Done KI3 Production Formulas /Recipes KI4 Market Demographics/Behaviors KI5 Process BPM Best Practices KI5 Product/Service Value Curve KI7 Specific Equipment Specs KI8 Competitive Intelligence
Growth Profitability Sustainability
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
CF Competitive Factors (how-to-win) A1 Lowest Cost A2 Product Differentiation B1 Customer Intimacy B2 Customer Added Value C1 Exclusive Channel C2 Dominant Exchange D1 Proprietary Standard D2 Unique Resources / Capabilities E1 Disruptive Innovation E2 Conceptual Innovation
MB Market Boundaries (where-to-play) F1 Market Segmentation F2 Market Edges (High/Long-queue) G1 Proximity Markets G2 Customer Redefinition H1 Value Chain Integration H2 Adjacent Markets I1 New/Substitute Markets I2 New Geographies J1 Trend/Future Markets J2 Market Redefinition
KP Key Partners KP1 Supplier Intimacy / Alternate Suppliers KP2 High-end Market & Specialty Suppliers KP3 R&D and Industry Expertise Partners KP4 Advanced / New Technology Suppliers KP5 Value-added & Partners Eco-system
CH Sales Channels CH1 Low-cost / Outsourced Sales Channels CH2 Specialized / Expert Sales Channels CH3 Direct Pre-Sales & Sales Channels CH4 Retail & Customer-Proximity Channels CH5 Indirect Channels / Franchise System
CR Customer Relationships CR1 Low Cost /Outsourced Customer Support CR2 Dedicated / Expert Customer Support CR3 Customer Advocacy / Co-creation CR4 Automated / Web Customer Support CR5 Partners & Sales Channels Support
KA Key Activities KA1 Backward /Forward Integration
KA2 Outsourcing Management KA3 Product Portfolio Management KA4 Innovation, R&D, Prototyping KA5 Retail / Category Management/Logistics
MS Management Systems MS1 SCM System, Outsourcing System MS2 Partner Management System MS3 Innovation Management System
MS4 Strategy & Performance Mgmt. System MS5 Quality Assurance System
OR Organization & Resources OR1 Low-Cost Workforce OR2 Product Testing Facilities OR3 Customer Support Center OR4 MIS & Web Presence OR5 Direct Delivery Infrastructure OR6 Customer -Proximity Locations OR7 Logistics and WH Facilities OR8 Comms. & Netw. Infrastructure
CS Competences & Skills CS1 Continuous Improvement CS2 Acquisition & Retention CS3 Solution & Consultative Selling CS4 Logistics and Order Fulfillment CS5 Retail Category Management CS5 Tender Bid Management CS7 Innovation & Creativity CS7 Project Portfolio Management
AB Attitudes & Behaviors AB1 Leadership & Coaching AB2 Teamwork problem-solving AB3 Customer-Focus AB4 Performance-Focus AB5 Procedures Adherence AB6 Reversed Accountability AB7 Creativity Enablement AB8 Delegation & Succession
TI Tools & Instruments TI1 Cost-Control System / ERP TI2 CRM & Trouble-Ticket System TI3 Sales Force Automation TI4 Sales & Ops. Planning System TI5 JIT/Retail / Logistics /WMS System
KI Knowledge & Information KI1 New Advanced Technologies KI2 Customer Job-to-be-Done KI3 Production Formulas /Recipes KI4 Market Demographics/Behaviors KI5 Process BPM Best Practices KI5 Product/Service Value Curve KI7 Specific Equipment Specs KI8 Competitive Intelligence
SOURCE REFERENCE:
PLAYING TO WIN – ROGER MARTIN, A.G. LAFLEYTHE DELTA MODEL – ARNOLDO C. HAXBLUE OCEAN STRATEGY – W. CHAN KIM, RENEE MAUBORGNETHE INNOVATOR’S DILEMMA – CLAYTON CHRISTENSENGOOD STRATEGY / BAD STRATEGY – RICHARD RUMELTTHE ESSENTIAL ADVANTAGE – PAUL LEINWAND, CESARE MAINARDICOMPETITIVE ADVANTAGE – MICHAEL PORTERBUSINESS MODEL GENERATION – ALEXANDER OSTERWALDERTHE END OF COMPETITIVE ADVANTAGE – RITA GUNTHER McGRATH © 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0
FOR A COPY OF THIS SLIDE PACK AND FOR FURTHER DETAILS ON
DEFINING THE NEW STRATEGIC BUSINESS MODELDETERMINING THE STRATEGIC GAPS, REQUIRED FORTHE STRATEGIC PLAN DEVELOPMENT & EXECUTION
E-MAIL:[email protected]
© 2014-2017 STRATEGIC SYSTEMS CONSULTINGSTRATEGIC BUSINESS MODEL CANVAS V3.0