(Adapted from David Armano’s model) Source: SinoTech Group (China) Limited
The New Rules of Marketing: Paid, Owned and Earned
Business
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Michael Thomas
Marketing
Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)
Lucas Hulsebos - How Paid, Owned and Earned Media Work Together
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Alex Edlund
Paid, Owned, Earned : Global media performance 2013
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmaine Madamba
Owned, Earned and Paid Media Part 2
Internet
Initiative Paid Owned Earned Report (2)
Documents
DBS: Paid, Owned and Earned: The Cheez-It Story
Initiative report: rethinking paid, earned & owned (media)
Marketo Keynote: Converged Media (Paid+Owned+Earned) #MUS13
Technology
Paid Owned Earned by Nick Burcher
Paid, Earned, Owned, Shared: The Media Recipe for Audience Conversion
Paid-Owned-Earned Media - AdTech SF - Apr 3 2012
Social Connections: Connecting Paid, Owned and Earned
USING PAID, OWNED AND EARNED MEDIA · of your paid, earned and owned media efforts, or POEM. We’ll explore . ways to use paid, owned and earned media across all media channels to
Traffic: Owned, Paid, and Earned