Rank Operator's Name TechnologySubscribers

(in millions)Ownership

1 Airtel

GSM

EDGE

HSPA

LTE

185.30 ((May 2012)

Bharti

Enterprises (64.76%)

SingTel (32%)

Vodafone (4.4%)

2 Vodafone India

GSM

EDGE

HSPA

152.49 (May 2012) Vodafone(100%)

3Reliance

Communications

CdmaOne

EVDO

GSM

HSPA,WiMAX

148.11 (October 2011)

Reliance

ADAG (67%)

Public (26%)

4 Idea

GSM

EDGE

HSDPA

106.38 (December 2011)

Aditya Birla

Group (80.9%)

Axiata Group

Berhad (19.1%)

5 BSNL

GSM,EDGE,HSDPA

CdmaOne,EVDO

WiMAX

92.56 (December 2011) State-owned

6

Tata DoCoMo (GSM

& CDMA)

Virgin Mobile (GSM

& CDMA)

Talk24/T24 (GSM)

CDMA

EVDO

GSM

EDGE

HSPA+

87.83 (October 2011)Tata Teleservices (74%)

NTT DoCoMo (26%)

7 Aircel

GSM

EDGE

HSDPA

64.39 (May 2012)

Maxis

Communications (74%)

Apollo Hospital (26%)

8 UninorGSM

EDGE36.30 (December 2011)

Unitech Wireless

Telenor (67.25%)

Unitech Group (32.75%)

9 MTSCDMA

EVDO14.01 (October 2011)

Sistema (73.71%)

Shyam Group (23.79%)

10 Videocon

GSM

GPRS

EDGE

5.44 (December 2011) Videocon

11 MTNL

GSM

HSDPA

CDMA

5.44 (December 2011) State-owned

• Inception and growth:

• MY !DEA..:

• Idea 3G coverage:

• Competitors:

• Vision:

• Mission:

• Business principles:

Growth Strategy :

Advertising Strategy :

Pricing strategy :

Product differentiation :

•Introduction.

• Timeline :

1992 :

2000 :

2001 :

2003 :

2004 :

2005 :

2007 :

2008 :

2011 :

Growth Strategy :

Advertising Strategy :

Pricing strategy :

Product differentiation :

98K.

Value/

SIM CARD (Front-Back)

98K.

Value/

8991900400533508714HLR - 3

Website:www.urvindia.co.in

Customer care no.:1203/198.

Delhi,Gujarat,Daman and Diu,Goa,Maharashtra,Bihar,West Bengal,Tamil Nadu

Prepaid Connection Rs./min

Local Call Rates :

Incoming FREE

Outgoing UR’VOICE to UR’VOICE 20p.

UR’VOICE to other mobiles 40p.

STD call rates :

Incoming Calls FREE

Outgoing Calls 1rs.

ISD Call Rates :

USA & Canada; SE Asia; landline numbers in Australia, New Zealand, UK, Germany & France (excluding premium destinations)

3.75

SAARC*China, Russia, Egypt, South Africa, Kenya, Nigeria, Japan, South Korea, Mobile numbers in Australia, UK, Germany & France (excluding premium destinations)

5.75

Middle East including UAE and Saudi Arabia excluding Oman (excluding premium destinations)

8.75

SMS

Local SMS FREE*

National SMS 75p.

International SMS 4.50

T&C apply.*

Postpaid Connection Rs./min

Local Call Rates

Incoming FREE

Outgoing UR’VOICE to UR’VOICE 20p.

UR’VOICE to other mobiles 50p.

STD call rates

Outgoing Calls 1.75

ISD Call Rates

USA & Canada; SE Asia; landline numbers in Australia,

New Zealand, UK, Germany & France (excluding premium

destinations)

4.25

SAARC*

China, Russia, Egypt, South Africa, Kenya, Nigeria, Japan, South

Korea, Mobile numbers in Australia, UK, Germany & France

(excluding premium destinations)

6.25

Middle East including UAE and Saudi Arabia excluding Oman (excluding premium destinations)

9.75

SMS

Local SMS 50p

National SMS 1.50

International SMS 5rs.

T&C apply.*

UR’VOICE INTRODUCTORY SCHEMES

RS.49

RS. 21

RS.33

Buy a sim card free of cost, 1st

refill with Rs.52 and get T.T. of

Rs.52. Validity 30 days.

Refill with Rs.50 get T.T Rs.50

Refill with Rs.123 get T.T Rs.123

Refill with Rs.234 get T.T Rs.234

Refill with Rs.786 get T.T Rs.786

•Market Research.

•Human Resource.

•Innovation.

•Advertising.