Technology and Strategic Management

Farizma Hossain1304023

Tania Islam1304051

Tazkeer Azeez Chaudhuri 1304061

Salsabil Rahman1304115

Potential Effects on

Management

Reduced costsOf operation New Product &

New market creation

Reorganized administrationoperations

Adaptation to ChangesIn scale & format Improved Customer Service

TechnologicalChange

Changing technology can offer major opportunities for improving goal achievements or threaten the existence of the firm.

Key concern about technological changes :

Forecast and identify relevant developments - both within and beyond the industry,

Assess the impact of these developments on existing operations

Define opportunities

Information TechnologyRole of

In Business Success

Business Strategies

Nestle Bangladesh

Grameen Phone

Digital Marketing Firms

ImplementationFactors influencing

of IT

Do an Internal and external audit :

To find out whether all functions are in sync with each other

To find new rooms for innovation

Internal

Top management support and commitment to IS The resistance from the workforceThe human resource and the skill set

Top management supportUser participation in IS project

Matching IT capabilities to organizational needs and goals

Internal Factors

External

Globalization

Environmental dynamism

Competition

External Factors

Competitive Opportunities

Installed EPR

Conduct E-Commerce

Site for Coffee Lovers

Introduced ECRM Customer Satisfaction

Reduces Cost

Record Appropriate Calls

Centralized Data Source

Track guest records

Maintains Guests Preference

BarriersOperational Challenges

Technical Challenges

Recommendations

Conclusion

The End