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© Copyright 2013 Anupam Kumar 1 Strategic Management in Different Business Context Presented By: AnupamKumar Reader, School of Management Sciences, Varanasi 1 © Copyright 2013 Anupam Kumar Strategic Management • Strategy and strategic management varies in different business contexts. – The small business context – The multinational context – The manufacturing and service organization context – Strategy in public sector – Strategy in Voluntary and not-for-profit sectors. 2 © Copyright 2013 Anupam Kumar Strategy: Small Business Context 3 © Copyright 2013 Anupam Kumar Strategy: Small Business Context • Scope of operations are less strategic and more planning based. • Unless the firm is a specialist in the field, it would be under heavy market pressures. • Arranging resources & developing competences may be a big problem. • Firm may not have a separate strategy team. • Owner is the most important stakeholder. Direction & Scope Long Term Advantage for Organization Resources & Competences Environment Needs of Market Stakeholder’s Expectations 4 © Copyright 2013 Anupam Kumar Strategy: Multinational Context CORPORATE LEVEL BUSINESS LEVEL © Copyright 2013 Anupam Kumar 5 Strategy: Multinational Context • Products and markets are diverse. • The key strategic issues include: – Aspects of structure and control at the corporate level , – the relationships at the various business units level, – Allocation of resources among the business units, and – Coordination of operational logistics across business units and geographies. Direction & Scope Long Term Advantage for Organization Resources & Competences Environment Needs of Market Stakeholder’s Expectations 6 © Copyright 2013 Anupam Kumar
