STRATEGIC MANAGEMENTPROJECT

MMS-II (Sem- III)

GROUP MEMBERSGROUP MEMBERS

• PRADNYA BHALERAO C-03• SATISH RAJPAL C-30• ANANDITA SINGH C-

34• PRATIKSHA RANE C-

42• JAYASHREE PRABHU C-43

GROWTH AND STRATEGIES

Company Background

• Incorporated on August 24, 1910 • I.T.C. Limited in 1974.• ITC Limited in 2001

VISIONSustain ITC's position as one of India's most valuable

corporations through world class performance, creating growing value for the Indian economy and the it’s stakeholders

MISSIONTo enhance the wealth generating capability of the

enterprise in a globalizing environment, delivering superior and sustainable stakeholder value

ITC’s CORE VALUES

• Trusteeship• Customer Focus• Respect For People• Excellence• Innovation• Nation Orientation

BOARD OF DIRECTORS

Audit Committee

Audit Committee

Sustainability Committee

Sustainability Committee

Investor Service Committee

Investor Service Committee

Compensation Committee

Compensation Committee

Nomination CommitteeNomination Committee

Corporate Management CommitteeCorporate Management Committee

Y .C . Deveshwar

BE from IIT, DelhiJoined-1968Board of director-1984Chairman -January 1, 1996Business Person of the Year Award 2006 by the UK Trade & InvestmentManager Entrepreneur of the Year 2001 by Ernst & Young.

PRODUCTS

Subsidiaries

• ITC Infotech- USA, UK• Surya Nepal Private Limited (SNPL)• Technico Pty Limited, Australia(agri-biotech)

GROWTH

• ITC - August 24, 1910 'Imperial Tobacco Company of India Limited

• A leased office in Kolkata

• 16th birthday -purchased the plot of land in Kolkata [Rs 310,000].

• I.T.C. Limited in 1974.

GROWTH

• Cigarettes and leaf tobacco

• ITC's Packaging & Printing Business was set up in 1925

• In 1975 -'ITC- Welcomgroup Hotel Chola'.

• Creating value for the nation.

• Earn high levels of foreign exchange

• Create tourism infrastructure

• Employment.

In 1979, ITC Bhadrachalam Paperboards Limited

In 1985, ITC set up SURYA TOBACCO CO. in Nepal.

In 1990, ITC acquired Tribeni Tissues Division.

TTD - merged with the Bhadrachalam Paperboards Division - Paperboards & Specialty Papers Division in November 2002.

In 2000 - ITC InfoTech India Limited

• In August 2001 -'Kitchens of India' ready-to-eat Indian dishes.

• In 2002, ITC entered the staples segments Mint-o and Candyman confectionery and Aashirvaad Atta (wheat flour).

• ITC's entered the fast growing branded snacks category with Bingo! in 2007.

• 2003 - Sunfeast biscuits segment.

• In 2002, Safety Matches initiative. • Aim, Aim Mega, Aim Metro

• In 2003 - ITC's Agarbattis

• In July 2005 ITC introduced Essenza Di Wills, bath & body care products

• 'Fiama Di Wills‘-2007

• Vivel De Wills & Vivel range of soaps in February and Vivel range of shampoos in June 2008.

SWOT

STRENGTHS•BRAND

WEAKNESS

•UNRELATED DIVERSIFICATION

OPPORTUNITIES•RURAL MARKET

THREATS•INCREASE IN TAX FOR CIGARETTES•HEALTH HAZARDS

STRATEGIES OF ITC

Managing Diversity of Portfolio

Formal 3-tiered governance structure:

Corporate Strategies

Marketing Strategies

Cigarettes Business

Hotel Business

Paperboards Business

Branded Packaged Foods

Branded Packaged Foods

FMCG Business Initiatives

Lifestyle Retailing

FMCG Business Initiatives

Incense sticks (Agarbattis)

FMCG Business Initiatives

Personal Care Products

ITC Infotech

Other businesses

e-choupal:Strategic Thrust

BCG MATRIX•HotelsHotels•Paperboards•Lifestyle Retailing •E – choupal•Agri-business

•Branded Packaged Foods

•Personal Care Products

•Cigarettes

BUSINESS GROWTH

RATE

MARKET SHARE

HIGH

LOW

HIGH LOW

Restructuring and Rationalising Restructuring and Rationalising

STRATEGIC FOCUS

Internationally BenchmarkedInternationally Benchmarked

Market Orientation

Market Orientation

BuildLoyaltyBuild

LoyaltyEncourage

ExportsEncourage

Exports

DistinctiveDistinctive

Major Strategic Thrusts

• Focus on Crop Development

• Modernisation of cigarette plants

• Strengthening Of Brand

Challenges Inherent In Repositioning

• Strategic moves will require larger investments.

• Gestation periods would be longer.

• Staying power and commitment to a business.

CSR• ITC's e-Choupal • Social and farm forestry.• Integrated Watershed Development• Women's Empowerment• Primary Education

CONCLUSION

WEBLIOGRAPHY

• www.itcportal.com