| Date post: | 16-Jan-2015 |
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Strategic Marketing EvolvesThe changing role of brands in the network age
California School of International Management - San Diego, Lipari - Second Life6 February 2008
David Orbanwww.davidorban.com
Brands are intermediaries
Disappearing Company Man
The birth of the Company
Value as trust
Encounters of the first kind
Disintermediation: immediacy
Face of the new/old values
Face of the new/old values
Networks of relationships
Blogs and social networks
Idea-flows in a flat world
What are the next steps?
Thanks, credits,
contacts:
Image credits:
dashboard: dawnhops
donkey, cola, face: Meanest Indian
malcomx: spcoon
ship: mikebaird
coins: mc559
market: Lucas Jans
clouds: Pear Biter
contacts: luc legay
David Orbansl ‘Davidorban Agnon’
skype [email protected]
Thanks to:
Larry Lessig
Gianni Degli Antoni
Michele Leidi
Wikipedia
Flickr
