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STRATEGIC MARKETING MANAGEMENT (SMM)

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Marketing is at the core of all business. This program provides you with the business frameworks to bring a customer focus to your organization and create better marketing strategies. WHO SHOULD ATTEND? Marketing, planning, sales, and product management, as well as market researchers and other practicing managers associated with the development of strategic marketing plans. PROGRAM BENEFITS By attending this program, you will: • Explore the elements of the marketing mix, competitive dynamics, value pricing, and how to integrate digital, brand, and business strategies. • Learn how to create a comprehensive marketing strategy within the context of your overall business strategy. • Engage in a collaborative learning environment and build a network of experienced business professionals. IDEAS COMPETE, PEOPLE COLLABORATE Consistently ranked among the top programs in the United States and worldwide, Executive Education at Chicago Booth is where intellectual rigor, engaging teaching, and cutting-edge research meet. We create and learn in an intense, exhilarating climate of discussion and debate. Our executive participants have transformational experiences that turn them into more empowered, impactful leaders. CONNECT WITH WORLD-CLASS FACULTY e University of Chicago Booth School of Business has one of the most highly-regarded faculty of any business school in the world, including seven Nobel Prize winners. LEARN MORE AT: CHICAGOBOOTH.EDU/EXECED E [email protected] P 312.464.8732 PROGRAM DETAILS DATES July 25–29, 2016 December 5–9, 2016 The program begins at 8:30 a.m. Monday and ends at 2:45 p.m. Friday. For hotel accommodations and more logistics, visit ChicagoBooth.edu/ExecEd FEE $9,985 – Fee includes tuition, continental breakfasts, lunches, coffee breaks, and educational materials. LOCATION Gleacher Center 450 North Cityfront Plaza Drive Chicago, IL 60611 FACULTY Sanjay K. Dhar James H. Lorie Professor of Marketing, Chicago Booth Ann L. McGill Sears Roebuck Professor of General Management, Marketing, and Behavioral Science, Chicago Booth Visit ChicagoBooth.edu/SMM to review the full list of Chicago Booth faculty instructors for this program. STRATEGIC MARKETING MANAGEMENT (SMM)
Transcript
Page 1: STRATEGIC MARKETING MANAGEMENT (SMM)

Marketing is at the core of all business. This program provides you with the business frameworks to bring a customer focus to your organization and create better marketing strategies.

WHO SHOULD ATTEND? Marketing, planning, sales, and product management, as well as market researchers and other practicing managers associated with the development of strategic marketing plans.

PROGRAM BENEFITS By attending this program, you will:•Exploretheelementsofthemarketingmix,competitivedynamics, value pricing, and how to integrate digital, brand, and business strategies.•Learnhowtocreateacomprehensivemarketingstrategy withinthecontextofyouroverallbusinessstrategy.•Engageinacollaborativelearningenvironmentandbuildanetwork ofexperiencedbusinessprofessionals.

IDEAS COMPETE, PEOPLE COLLABORATE Consistently ranked among the top programs in the United States and worldwide,ExecutiveEducationatChicagoBoothiswhereintellectualrigor, engaging teaching, and cutting-edge research meet. We create and learninanintense,exhilaratingclimateofdiscussionanddebate.

Ourexecutiveparticipantshavetransformationalexperiencesthatturn them into more empowered, impactful leaders.

CONNECT WITH WORLD-CLASS FACULTYThe University of Chicago Booth School of Business has one of the most highly-regarded faculty of any business school in the world, including seven Nobel Prize winners.

LEARN MORE AT: CHICAGOBOOTH.EDU/EXECED E [email protected] P 312.464.8732

PROGRAM DETAILS

DATESJuly 25–29, 2016 December 5–9, 2016

The program begins at 8:30 a.m. Monday and ends at 2:45 p.m. Friday.

For hotel accommodations and more logistics, visit ChicagoBooth.edu/ExecEd

FEE$9,985 – Fee includes tuition, continental breakfasts, lunches, coffee breaks, and educational materials.

LOCATIONGleacher Center 450 North Cityfront Plaza Drive Chicago, IL 60611

FACULTYSanjay K. Dhar James H. Lorie Professor of Marketing, Chicago Booth

Ann L. McGill Sears Roebuck Professor of General Management, Marketing, and Behavioral Science, Chicago Booth

Visit ChicagoBooth.edu/SMM to review the full list of Chicago Booth faculty instructors for this program.

STRATEGIC MARKETINGMANAGEMENT (SMM)

Page 2: STRATEGIC MARKETING MANAGEMENT (SMM)

The Strategic Marketing Planning Process: Laying the Foundation for Competitive Advantage•Introductiontomarketing•3-CFramework•Customerandcompetitoranalysis•Analyzingconsumerresearchdata•Break-evenanalysis•Strategicdecisionmaking•Analyticalmethodsinconsumermeasurement

including perceptual mapping and conjoint analysis

Creating Competitive Advantage•Buildingandmanagingstrongbrands•Pricing

Strategy Implementation: A Framework for Going to Market•Channeltactics•Newproductdevelopmentbestpractices

Analytical Approaches to Marketing•Toolsforcustomeranalysis•Analyticalapproachestopricing

Strategies for High-Tech Markets•TechnologyAdoptionLifeCycle(TALC)•Strategyandsegmentationimplications•ThefourculturesofTALC•Partneringpriorities•Marketvaluechains

Setting Direction•Advancedstrategymaterial

STRATEGIC MARKETING MANAGEMENT (SMM)

PROGRAM OUTLINE

FOR MORE INFORMATION, CONTACT:Executive EducationThe University of Chicago Booth School of Business450 North Cityfront Plaza Drive, Suite 514Chicago, IL 60611-4316

Catherine Cabrera Associate Director Executive EducationP 312.464.8732 F 312.464.8769 E [email protected]


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