Strategic plan 2015–2018

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

We influence the development of a diverse society.

1.We are a sought after and‑ reliable partner.2.We inspire people to study the Russian language and culture.3.We promote integration, interaction and multidisciplinary cooperation through art and culture.

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Vision 2018

We are an expert organisation with an extensive network. Our active operations support the identity and integration of the Russian-speaking population group and increase awareness of and the development of Russian language studies and the Russian culture.

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Concept of operations

Responsibility – we operate responsibly to support the development of a diverse and equal Finnish society.

Effectivity – we operate effectively.

Communality – we promote mutual trust, interaction and participation between different population groups in equal cooperation.

Transparency and courage – we communicate transparently, topically and reliably and operate in a courageous and flexible manner.

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Values

Strategic goals for 2018• The Fund for the 150th Anniversary of Regular

Legislative Work in Finland is a renowned and effective channel for supporting Russian language and culture studies.

The Anniversary Fund

• The Cultura Foundation conducts distinctive operations to promote the integration of the Russian speaking ‑population through art and culture.

• The Cultura Foundation reaches an audience interested in the Russian language and culture.

Russianlanguage and culture

• The Cultura Foundation is a proactive and easily approachable partner.

• The Cultura Foundation influences social dialogue both in Finland and internationally.

A competent agent with a network

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Strategic goals for 2018

Intended outcomes by 2018• The practices and administration of the Anniversary Fund are transparent.• Those who teach and study Russian in Finland are familiar with the Anniversary Fund and the

Cultura Foundation.• The grounds for granting funds have been clearly and effectively specified. • The availability of up to date Russian language study materials has improved in Finland.‑ ‑

Indicators:• Completed website content and online surveys (including feedback questionnaires to those who have

received funding)• Completed application and selection rounds, applicant numbers and quality of applications• Quantity of external funding• Long term outcomes: the number of people studying Russian in Finland‑

• The Fund for the 150th Anniversary of Regular Legislative Work in Finland is a renowned and effective channel for supporting Russian language and culture studies.

The Anniversary Fund

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Strategic goals for 2018

Intended outcomes by 2018• The Russian speaking population in Finland is actively involved in the operations of the foundation. ‑• The operations have been expanded through the cooperation networks in the founding cities.• The number of customers attracted by Kasi meetings and other events, mentoring and training will double

between 2014 and 2017.• Integration through art and culture is a natural and distinctive element of the foundation’s operations.Indicators:• Completed website content and online surveys • Number of active partners, both jointly and separately outside of the Helsinki metropolitan region• Quantity of external funding• Number of events and customer encounters and customer feedback concerning the most important

events

• The Cultura Foundation conducts distinctive operations to promote the integration of the Russian speaking ‑population through art and culture.

• The Cultura Foundation reaches the national audience interested in the Russian language and culture.

Russianlanguage and culture

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Strategic goals for 2018

Intended outcomes by 2018• The foundation has an influencing strategy and programmes in place to develop international operations and

fund raising, and progress is made with programme implementation.‑• Communication is effective, transparent and reliable and supports the realisation of the foundation’s strategic plan and

objectives. The foundation’s messages have national visibility and reach the foundation’s key stakeholders and the decision makers.‑

• The foundation’s website shows the interactive nature of the foundation and supports the strategic themes of its operations as well as its expert role.

• In 2018, over EUR 200,000 of funding will come from external sources supplementing basic funding. • The internal practices of the foundation have been reformed.

Indicators:• Programme and plan implementation, completed website content and online surveys (for example, to international

network partners)• The number of active partners, both jointly and separately outside of the Helsinki metropolitan region as well as

internationally• Quantity of external funding, and funding collected through international cooperation projects• Number of events and customer encounters, customer feedback concerning the most important events

• The Cultura Foundation is a proactive and easily approachable partner.

• The Cultura Foundation influences social dialogue both in Finland and internationally.

A competent agent with anetwork

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

The Cultura Foundation is an attractive employer with a healthy, occupationally committed staff who are inspired by their work. Staff policy supports the implementation of the strategic plan of the Cultura Foundation through continuous development.

The cornerstones of staff policy

• Regeneration and the continuous development and management of diverse competence Utilising everyone’s competence and maintaining state of the art competence‑ ‑ ‑

• Commitment to jointly determined objectives

• Work community skills, such as the ability of the members of the work community to engage in transparent and mutually respectful interaction, are essential. Everyone’s effort counts.

• The Cultura Foundation supports work community diversity. For example, there is room for different cultural backgrounds and competence.

Indicators

• Training investments, staff well being (including absences due to illness and job satisfaction ‑results) and completed target and target monitoring discussions (%)

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Staff policy

Organisation

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Board of Trustees

The Anniversary Fund Board of Directors

Director

Communications Offi cer

Administrative and support services

Area of responsibility:The Anniversary Fund

and training

Area of responsibility:An agent with

a network/Social

dialogue

Area of responsibility:Russian language

and culture

Kasi

Services supporting the realisation of all

strategic goals

Each strategic area of responsibility has a

coordinator responsible for the realisation of the

objectives.

Appendices

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

HistoryNeuvostoliitto-instituutti (The Institute for Cultural Relations between Finland

and the USSR)1947–1992

The Finnish Institute for Russian and Eastern European Studies

1992–2012

Fund for the 150th Anniversary of

Regular Legislative Work in Finland, 13 September

2013

Cultura Foundation 1 January 2013

Meeting place Kasi 10 April

1990 1995 2000 2005 2010 20130

10,00020,00030,00040,00050,00060,00070,000The development of the size of

the Russian speaking population ‑in Finland

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Key events2013 2014

• Launch of Cultura Foundation operations on 1 January 2013

• Opening ceremony, seminar entitled “Kuinka kaupunki ilmentää monimuotoista kulttuuria” (“How the city manifests diverse culture”)

• 1,700 events organised by Kasi• 50 events, introduction of the foundation’s

operations in six localities• The Ministry of Education and Culture grants

funding for the Osaava project• The Director begins work on 1 August• Fund for the 150th Anniversary of Regular

Legislative Work in Finland, 13 September

• A total of 3,500 visitors in events organised by Kasi

• The foundation has organised or participated in approximately 200 events, including World Village Festival, Kirja irti! and Harasoo! week.

• “Vetoa venäjään” training seminar in Lappeenranta

• Osaava project, including report entitled “Russian speaking communities in the ‑European Union”

• Mentoring activities are launched• The Anniversary Fund Board of Directors and

the finance committee begin to organise financial management.

• A Christmas networking event at Finlandia Hall

• Strategic work

Number of employees 8–9 Number of staff 9

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Changes in the operating environment

• Political situation and attitudes grow tense• Trade with Russia wanes, uncertain prospects for foreign companies operating in Russia• The impact of media on attitudes• The role of social media increases

International situationand climate

• The Russian speaking population in Finland has doubled in a decade‑• In 2013, the Russian speaking population in Finland totals 67,000 and is expected to ‑increase considerably.

• Outside of Russia, over 25 million people around the world speak Russian• Nearly 13 million people crossed the eastern border in 2013.

Immigrationand tourism

• State and municipal funding decreasing and tightened up• Increasingly demanding productivity requirements• The significance of sponsors and other external sources of funding increases

Economic situation

• School children’s language selection decreases, approximately 2% of comprehensive school pupils study Russian at some point

• Multilingualism increases and the significance of international skills increases.• The number of people studying Russian has slightly increased but remains low. • Russia is the 7th most popular travel destination and the 10th most popular exchange destination for Finns

Status of language and culture

• Project funding has been tendered• The significance of competence, expertise and networking increases.• Diverse competition for people’s free time

Competitive situation

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Other operators in the fieldAssociations related to Russian language and culture, including Finnish Association of Russian speaking Organizations (FARO) and ‑Suomi-Venäjä-Seura

Parties providing teaching in the Russian language and culture, including the Finnish Russian School (Suomalais-venäläinen koulu), the Finnish Russian ‑ ‑School of Eastern Finland, numerous comprehensive schools and adult education centres, universities, universities of applied sciences and upper secondary schools

Operators in the field of multiculturality and integration, such as the Advisory Board for Ethnic Relations (ETNO), the Society for the Study of Ethnic Relations and International Migration (ETMU), the Ministry of Employment and the Economy’s Centre of Expertise in Integration of Immigrants, the International Cultural Centre Caisa, the Family Federation of Finland, etc.

Other experts related to Russia and the Russian language, including the Aleksanteri Institute, the Finnish Institute of International Affairs, the Karelian Institute, the Registered Association Finnish Russian Chamber of Commerce (FRCC), the ‑Bank of Finland Institute for Economies in Transition (BOFIT)

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

Other networks

Cultura Foundation | Vuorikatu 20, FI-00100 Helsinki | firstname.lastname@culturas.fi | www.culturas.fi

PotentialEnterprises engaging in trade in RussiaThe Finnish Innovation Fund Sitra, other big foundations and parties providing fundingThe Association of Finnish Local and Regional AuthoritiesInternational control organisationsEducational institutions, parishes

CustomersCitizens interested in the Russian language and culture, students, teacherscultural operatorsRussian language associations‑Educational institutionsFounding parties, other cities and municipalities

Institutional supportThe Parliament of FinlandFounding parties: Ministry of Education and Culture,Founding cities, FARO and SVS

Other partnersOther organisations – The Finnish Institute in St Petersburg, FRCC, Venäjänkielisten opettajien yhdistys (the association of Russian teachers in Finland)Operators in the field of multiculturalityTE Office and other parties engaging in integration workMedia

Cultura Foundation staff, Board of Trusteesand the Anniversary Fund Board of Directors