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Strategic Plan Update 2012 RI Institutes Your Club’s Unique Value Proposition 1
Strategic Plan Update 2012RI Institutes
Your Club’s Unique Value Proposition
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Your Club’s Unique Value Proposition
Objectives
Premise on Club Standpoint What Why How
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Membership is the lifeblood of a Rotary Club
Your Club’s Unique Value Proposition
Club-centered RecruitmentPolicy
Suppose a salesman knocks on your door…
• Why should I buy this?• How will it benefit me?• value for money
Duh! I don’t know but it will surely add-up to my sales.
Your response?
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Your Club’s Unique Value Proposition
What is Rotary?
service organization
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Your Club’s Unique Value Proposition
What then is service? literacy projects;
medical missions; plant trees; soup kitchen
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Your Club’s Unique Value Proposition
• church ministries• habitat for humanity• volunteer of other NGONONE OF THOSE COSTS ME A CENTSo Why would I join Rotary,
• pay my dues• attend weekly meetings• contribute to TRF?
??!!@#$%^&*
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Your Club’s Unique Value Proposition
Yes we volunteer. But we also build: • personal relationships;• provide leadership development;• business ethics training; and • other personal and professional benefits
Gov Linda Winters (D3790)8
Your Club’s Unique Value Proposition
Yes we volunteer. But we also build: • personal relationships;• provide leadership development;• business ethics training; and • other personal and professional benefits
Gov Linda Winters (D3790)9
Your Club’s Unique Value Proposition
Hurry up kid!
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Your Club’s Unique Value Proposition
Members leave because they see Rotary not worth their
time! Cebu Multi-district PETS 2013
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We need to keep members interested and engaged in
Rotary
Your Club’s Unique Value Proposition
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“Members don’t appreciate what you do,
They appreciate why you do it”
Value Proposition
Your Club’s Unique Value Proposition
A value proposition is a promise of
value to be delivered and a belief from the
recipient that value will be
experienced. 13
Proposing New Members
Your Club’s Unique Value Proposition
• Why they want to join?• reason / value for money
• provide what they want!
Key to attracting and keeping members
Club’s Value Proposition
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Your Club’s Unique Value Proposition
• Why they want to join?• reason / value for money
• provide what they want!
Key to attracting and keeping members
Club’s Value Proposition
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Your Club’s Unique Value Proposition
• Why they want to join?• reason / value for money
• provide what they want!
Key to attracting and keeping members
Club’s Value Proposition
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Your Club’s Unique Value Proposition
• Why they want to join?• reason / value for money
• provide what they want!
Key to attracting and keeping members
Club’s Value Proposition
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Your Club’s Unique Value Proposition
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Your Club’s Unique Value Proposition
Top to bottom look at everything we do:
• from our programs and activities;
• meeting times and locations;
• dues, etc.
Giving members the VALUE they seek is the very heart of Club Service!
value of membership
Membership Growth Formula
cost of membership
PDG John Adams (D6740)
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Your Club’s Unique Value Proposition
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Your Club’s Unique Value Proposition
Thank you
Questions and Discussion
