NJF Seminar 362, Strategic Planning and Management on Farms15.-17.6.2005 Vantaa, Finland
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NJF Seminar 362, Strategic Planning and Management on Farms15.-17.6.2005 Vantaa, Finland
Strategic Planning and Management on Farms
NJF Seminar 362June 15 – 17, 2005
Vantaa, Finland
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NJF Seminar 362, Strategic Planning and Management on Farms15.-17.6.2005 Vantaa, Finland
NJF Seminar 362
Strategic planning and management on farmsVantaa, Finland June 15-17, 2005
Lecturers and facilitators
DENMARK
Torben Ulf Larsen, Senior advisor, M.Sc.Econ.Danish Agricultural Advisory ServiceNational Centre, Udkærsvej 15, Skejby, DK 8200 Århus N, Denmark. www. [email protected]
Mogens Lund, Head of Production and Technology DivisionFood and Resource Economics InstituteRolighedsvej 25, DK-1958 Frederiksberg, Denmark. [email protected]
NORWAY
Ole Christen Hallesby, Farm business management advisor,P.O.Box 180, N-1431 Aas, [email protected]
Agnar Hegrenes, Senior researcherNorwegian Agricultural Economics Research InstituteP.o.Box 8024 Dep, N-0030 Oslo, Norway. [email protected]
Helge Øksendal, Project managerTINE Meieriet Nord P.O.Box 310, N-8651 Mosjøen, Norway. [email protected]
SWEDEN
Bo Öhlmér, ProfessorSLU, Swedish University of Agricultural SciencesFaculty of Natural Resources and Agricultural SciencesDepartment of EconomicsP O Box 7013, SE-750 07 Uppsala, Sweden. [email protected]
FINLAND
Pirjo Jokipii, Quality managerProAgria Association of Rural Advisory CentresP.O.Box 251, FI-01301 Vantaa, Finland. [email protected]
Kyllikki Lampinen, Senior Development MangerProAgria Association of Rural Advisory CentresP.O.Box 251, FI-01301 Vantaa, Finland. [email protected]
Kyösti Pietola, Director MTT Agrifood Finland, Economic Research Luutnantintie 13, FI-00410 Helsinki, Finland. www.mtt.fi [email protected]
Laura Seppänen, Researcher Helsinki University, Institute for Rural Research and TrainingPL 26, FI-00014 HELSINGIN [email protected]
Seminar organizing team
Torben Ulf Larsen, Danish Agricultural Advisory Service, [email protected]
Pirjo Jokipii, ProAgria Association of Rural Advisory Centres, Finland [email protected]
Kari Moxnes, LFR Landbrukets Forsøksringer, Norway, [email protected]
Hans Augustinsson, Hushållningssällskapet, [email protected]
Meeri Komulainen, Seminar Secretary, ProAgria Association of Rural AdvisoryCentres, Finland, [email protected]
NJF Seminar 362, Strategic Planning and Management on Farms15.-17.6.2005 Vantaa, Finland
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Laura Seppänen, University of Helsinki, Ruralia Institute NJF Seminar 362, Strategic Planning and Management on Farms
15.-17.6.2005 Vantaa, Finland
Farmers’ joint reflection on strategies: example of using a
learning tool
Laura Seppänen University of Helsinki
Ruralia Institute(Institute for Rural Research and Training)
e-mail: [email protected]
Strategic Planning and Management on FarmsNJF Seminar 362June 15 – 17, 2005
Vantaa, Finland
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Laura Seppänen, University of Helsinki, Ruralia Institute NJF Seminar 362, Strategic Planning and Management on Farms
15.-17.6.2005 Vantaa, Finland
How do we know what are thecrucial dimensions of
strategic planning on farms?
What motivates farmers for strategic thinking?
• Strategic planning as learning:How to enable reflecting of different alternatives and not
giving ‘a right answer’?
NJF Seminar 362, Strategic Planning and Management on Farms15.-17.6.2005 Vantaa, Finland
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Laura Seppänen, University of Helsinki, Ruralia Institute NJF Seminar 362, Strategic Planning and Management on Farms
15.-17.6.2005 Vantaa, Finland
Strategic planning
Farmers:Local particular
knowledge
Advisors and researchers:General and abstractknowledge
as common creation ofnew knowledge
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Laura Seppänen, University of Helsinki, Ruralia Institute NJF Seminar 362, Strategic Planning and Management on Farms
15.-17.6.2005 Vantaa, Finland
A learning tool for organic vegetablefarming, based on activity theory:
SocietalIntegration (eg customer orientedness)
Independence andself-sufficiency
Ecological andsustained useof naturalresources
Short-term andintensive use of naturalresources
(Seppänen 2004)
NJF Seminar 362, Strategic Planning and Management on Farms15.-17.6.2005 Vantaa, Finland
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Laura Seppänen, University of Helsinki, Ruralia Institute NJF Seminar 362, Strategic Planning and Management on Farms
15.-17.6.2005 Vantaa, Finland
A similar one for dairy farmingcould be:
Societalintegration
Independence andself-sufficiency
Enlargening thefarm operation
Finding othersources ofincome(pluriactivity)
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Laura Seppänen, University of Helsinki, Ruralia Institute NJF Seminar 362, Strategic Planning and Management on Farms
15.-17.6.2005 Vantaa, Finland
The framework was used in an educational event with organic
vegetable farmers
• How to combine production and marketing?
• Five different organic vegetable farms werepresented and discussed
• The task for the group was to place the presentedfarms in the framework
Production Marketing
NJF Seminar 362, Strategic Planning and Management on Farms15.-17.6.2005 Vantaa, Finland
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Laura Seppänen, University of Helsinki, Ruralia Institute NJF Seminar 362, Strategic Planning and Management on Farms
15.-17.6.2005 Vantaa, Finland
- At the same time, the group modified the framework:
Farmers’ cooperation in marketing
Intensivecrop
rotation
Extensivecrop
rotation
Independence, perhaps
even selfishness?
-Later, the farmer or spouses were asked to place their farm in the framework
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Laura Seppänen, University of Helsinki, Ruralia Institute NJF Seminar 362, Strategic Planning and Management on Farms
15.-17.6.2005 Vantaa, Finland
Conclusions 1:• The presentation of different farms was essential
for using the learning tool
• The way farmers modified the framework show locally important strategic dimensions– Farmers’ cooperation in marketing was more crucial than
customer-orientedness– Solutions in crop rotations are both heterogeneous and
strategically important
• Strategic decisions go beyond the farm gate
• Farmers’ community seems to be important for motivation
NJF Seminar 362, Strategic Planning and Management on Farms15.-17.6.2005 Vantaa, Finland
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Laura Seppänen, University of Helsinki, Ruralia Institute NJF Seminar 362, Strategic Planning and Management on Farms
15.-17.6.2005 Vantaa, Finland
Theoretical ideas contributing to knowledge creation and motivation:
• A good learning tool helps farmers see theiractivities in the context of the general, historically formed farming
• A good learning tool promotes the local findingand showing of different important strategicalternatives
• Active use of both farmers’ and advisor’sknowledge in creation of new models and learning tools
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Laura Seppänen, University of Helsinki, Ruralia Institute NJF Seminar 362, Strategic Planning and Management on Farms
15.-17.6.2005 Vantaa, Finland
See:
• Seppänen, L. and Francis, C. (forthcoming). Design of farmer education and training in organic agriculture. In Paul Kristiansen and Acram Taji (Eds.). The Science in Organic agriculture. CSIRO, Australia.
• Seppänen, L. (2004). Learning challenges in organic vegetable farming: An activity theoretical study of on-farm practices. Helsinki University, Institute for Rural Research and Training. Publications 1. Available at: http://ethesis.helsinki.fi/julkaisut/maa/sbiol/vk/seppanen/