Strategic Planning DivisionTOURISM MALAYSIA
DIRECTOR’S NOTE :
Source: DVS, Tourism Malaysia.
Half year 2018 showed Malaysia received less arrivals than the previous year, decreased -1.7%
to 12.71 mil. (12.93 mil. in 2017). Markets such as Singapore (5,195,226, -17.5%) and Brunei
(712,546, -19.6%) led to the downtrend. However, Indonesia (1,615,210, +15.3%), Vietnam
(184,896 +51.7%), China (1,464,911, +35.9%), South Korea (292,029, +33.7), Taiwan (191,497,
+20.9) and India (307,755, +14.7%) recorded sturdy positive growth. In tandem with the
downtrend of arrivals, Malaysia recorded minimal growth of tourist expenditure, increased +2.2%
to RM38.92 b. Traditional markets such as Singapore (RM13.43 b., -20.3%), China (RM5.78 b.,
+51.0%) and Indonesia (RM4.86 b., +19.6%) were the main contributors.
DATO’ HJ. ZAINUDDIN BIN ABDUL WAHABSenior Director, Strategic Planning Division
SUMMARY OF TOURIST ARRIVALS & EXPENDITURE
JANUARY-JUNE 2018
TOURIST
ARRIVALS
12,730,368
-1.5%
TOTAL
EXPENDITURE
(RM)
39,014.5 m.
+2.5%
AVERAGE
PER CAPITA
(RM)
3,064.7
+4.2%
AVERAGE
PER DIEM
(RM)
AVERAGE
STAY
(NIGHTS)
528.4
+2.4%
5.8
+0.1
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018
TOURIST ARRIVALS BY MODE OF TRANSPORT (Share,%)
Source : Ministry of Tourism & Sports, Thailand
BPS [Badan Pusat Statistik Indonesia]
Respective NTO’s
ASEAN TOURIST ARRIVALS
AIR RAILSEALAND
34.7 59.5 4.5 1.2
22.6 71.9 4.3 1.2
2018
2017
Thailand
19.5m.+12.5%
Singapore
9.2mil.+7.7%
Vietnam
7.9mil.+27.2%
Philippines
3.7mil.+11.8%
Indonesia
7.5mil.+13.1%
Source : Tourism Malaysia with the cooperation of Immigration Department
2
TOP 5 RANKING
3
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018
TOURIST EXPENDITURE
AVERAGE STAY
PER CAPITA EXPENDITURE
PER DIEM EXPENDITURE
TOURIST EXPENDITURE COMPONENTS
Shopping
RM13.8 b. ∆ : 12.3%
Accommodation
RM9.96 b. ∆ : 1.4%
F&B
RM4.1 b. ∆ : -16.0%
Local Transport
RM2.49 b. ∆ : -3.8%
Organized Tour
RM1.9 b. ∆ : -8.9%
Fuel
RM0.16 b.∆ : +2.2%
Others
RM0.43 b. ∆ : -13.5%
4
Sports
RM0.04 b.∆ : +2.2
*International Airfares
RM1.98 b.∆ : +15.8%
Medical
RM2.06 b. ∆ : +12.8%
Domestic Airfares
RM1.01 b.∆ : -5.1%
Entertainment
RM 0.93 b.∆ : -12.4%
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018
TOURIST EXPENDITURE COMPONENTS – SHARE (%)
5
*Note: Malaysian owned airlines only
Shopping
35.5%
Accommodation
25.6%
F&B
10.6%
Local Transport
6.4%
Organized Tour
4.9%
International Airfares
5.1%
Domestic Airfares
2.6%
Fuel
0.4%
Sports
0.1%
Others
1.1%
Medical
5.3%
Entertainment
2.4%
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018
6
TOP 20 MARKETS
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018
COUNTRY OF
NATIONALITY
TOURIST ARRIVALSAVERAGE LENGTH OF
STAY (NIGHT)
AVERAGE PER DIEM
EXPENDITURE (RM)AVERAGE PER CAPITA (RM) TOURIST RECEIPTS (RM MILL)
JAN-JUNE
2017
JAN-JUNE
2018
GROWT
H (%)
JAN-
JUNE
2017
JAN-
JUNE
2018
DIFFERENCEJAN-JUNE
2017
JAN-
JUNE
2018
GROWTH
(%)
JAN-JUNE
2017
JAN-JUNE
2018
GROWT
H (%)
JAN-JUNE
2017
JAN-JUNE
2018
GROWTH
(%)
SINGAPORE 6,300,642 5,195,226 -17.5 2.8 2.8 0.0 955.3 923.2 -3.4 2674.7 2584.9 -3.4 16,852.3 13,429.1 -20.3
THAILAND 943,074 951,050 0.8 6.2 5.6 -0.6 306.8 347.9 13.4 1902.4 1948.3 2.4 1,794.1 1,852.9 3.3
INDONESIA 1,400,541 1,615,210 15.3 5.1 5.3 0.2 568.7 567.4 -0.2 2900.5 3007.1 3.7 4,062.3 4,857.1 19.6
BRUNEI 886,137 712,546 -19.6 3.3 3.5 0.2 757.0 712.1 -5.9 2498 2492.5 -0.2 2,213.6 1,776.0 -19.8
VIETNAM 121,920 184,896 51.7 5.2 5.5 0.3 711.2 621.6 -12.6 3698.3 3418.6 -7.6 450.9 632.1 40.2
CHINA 1,077,727 1,464,911 35.9 4.4 5.0 0.6 807.9 789.6 -2.3 3554.7 3948.0 11.1 3,831.0 5,783.5 51.0
JAPAN 183,981 186,054 1.1 5.7 5.8 0.1 671.3 632.9 -5.7 3826.6 3670.7 -4.1 704.0 682.9 -3.0
SOUTH KOREA 218,462 292,029 33.7 5.6 5.7 0.1 627.4 708.2 12.9 3483.5 4036.5 15.9 761.0 1,178.8 54.9
TAIWAN 158,387 191,497 20.9 4.4 4.1 -0.3 813.9 907.7 11.5 3581 3721.4 3.9 567.2 712.6 25.6
INDIA 268,411 307,755 14.7 4.1 5.8 1.7 951.6 675.0 -29.1 3901.7 3914.8 0.3 1,047.3 1,204.8 15.0
SAUDI ARABIA 35,833 42,804 19.5 10.0 9.5 -0.5 1052.8 1129.8 7.3 10527.8 10732.7 1.9 377.2 459.4 21.8
CANADA 34,566 44,378 28.4 6.9 6.8 -0.1 493.8 538.2 9.0 3407.5 3660.1 7.4 117.8 162.4 37.9
U.S.A. 99,821 128,351 28.6 5.2 5.6 0.4 618.4 648.7 4.9 3186.1 3633.0 14.0 318.0 466.3 46.6
AUSTRALIA 170,324 167,115 -1.9 7.0 6.8 -0.2 616.2 642.0 4.2 4313.1 4365.4 1.2 734.6 729.5 -0.7
SWEDEN 20,845 18,900 -9.3 7.0 7.2 0.2 485.7 518.5 6.8 3399.6 3733.0 9.8 70.9 70.6 -0.5
UK 173,928 178,328 2.5 7.6 7.6 0.0 593.5 606.9 2.3 4510.4 4612.3 2.3 784.5 822.5 4.8
NETHERLANDS 34,524 36,482 5.7 8.4 7.4 -1.0 466.4 492.2 5.5 3917.9 3642.6 -7.0 135.3 132.9 -1.8
FRANCE 61,240 67,558 10.3 6.6 7.3 0.7 586.8 543.8 -7.3 3873 3969.8 2.5 237.2 268.2 13.1
GERMANY 56,998 64,727 13.6 7.4 7.1 -0.3 470.9 538.1 14.3 3484.7 3820.5 9.6 198.6 247.3 24.5
OTHERS 679,532 856,171 26.0 7.5 6.3 -1.2 527.3 639.1 21.2 3955 4026.5 1.8 2,820.9 3,447.4 22.2
GRAND TOTAL 12,926,893 12,705,988 -1.7 5.7 5.8 0.1 515.8 528.1 2.4 2940.2 3062.8 4.2 38,078.7 38,916.3 2.2
(Multiple Response)
TOP SHOPPING ITEMS PURCHASED BY POPULARITY
SHOPPING INFORMATION
(Multiple Response)
TOP SHOPPING LOCATION
BY POPULARITY2017
RM 12.30 b.
2018
RM 13.8 b.
TOTAL EXPENDITURE
2017
RM 951.5
2018
RM 1,087.3
PER CAPITA
+12.3%
+14.3%
8
HANDICRAFT/
SOUVENIR
96.1%
FOODSTUFF
71.9%
APPARELS/
CLOTHES
54.9%
HOUSEHOLD
GOODS
42.4%CHOCOLATE
31.8%
COSMETICS
53.3%
SHOES
41.6%
27.0%
GEORGETOWN
15.3%
KK
14.3%
JOHOR P.O.
68.7%
BB-KLCC
63.4%
JB
37.1%
Melaka
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018
FRAGRANCE
25.1%
(Single Response)
MAIN PURPOSE OF VISIT
SHOPPING
95.4%
SIGHTSEEING
IN THE CITIES
98.5%
VISITING
ISLAND &
BEACHES
48.7%
VISITING
MUSEUM
29.1%
SWIMMING
16.7%
NIGHTLIFE &
ENTERTAINMENT
14.8%
MAJOR ACTIVITIES ENGAGED
7(Multiple Response)
VISITING
HISTORICAL
PLACES
28.3%
54.7% 20.6% 12.7% 4.1%
2.1% 1.2% 0.7%
VISITING
THEME PARK
23.1%
VISITING
VILLAGE
19.5%
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018
0.8%
CULTURAL EVENTS
& FESTIVALS
15.9%
SOURCE OF INFORMATION
INTERNET
65.0%
*F/R LIVING IN
MALAYSIA
54.7%
*F/R VISITED
MALAYSIA
85.7%
OWN
EXPERIENCE
78.5%
TRAVEL
GUIDE BOOKS
15.9%TRAVEL AGENTS
34.7%
AIRLINES
12.8%
OUTDOOR
ADVERTISING
4.4%
*F/R = Friends / Relatives
(Multiple Response)
Source: DVS, Tourism Malaysia.
9
SEARCH
ENGINE
35.0%
TRAVEL REVIEW
WEBSITES
10.9%
ONLINE TRAVEL
PROVIDER
11.4%
SOCIAL MEDIA
10.1%
WEBSITES
22.7%
ONLINE PUBLICATION
7.1%
Breakdown of INTERNET(as single response)
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018
TOP STATES VISITED (BY RANK)
DECISION MAKER
Note:
Tourist stayed at least 1 night at each state
Multiple Response
(Single Response)
10
Johor
1 KL, Selangor
& Putrajaya
3 Melaka
8 Penang
4 Sabah
5 Kedah
7 Pahang6 Sarawak
2 Johor
OWN SELF
69.2% SPOUSE
16.0%
FRIEND
3.2%
CHILDREN
2.2%
TRAVEL AGENT
3.7%
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018
NOTES
11
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018