Date post: | 30-Dec-2015 |
Category: |
Documents |
Upload: | samson-lowery |
View: | 28 times |
Download: | 1 times |
1
Exam Review: Chapter 1 Instructor Shan A. Garib, Summer 2013
2
Market Entry Methods:
What two methods of market entry strategy exist? What are the two types of strategies exist under each of the two? Give examples of each
3
Market Entry Methods:
INVESTING ENTRY STRATEGIES:
Transfer Related – transfer of property or using the property of another company
•What are the four types of transfer related strategies are there?
4
What are the costs and benefits of Licensor and the licensee
What are the costs and benefits of franchisee/franchisor?
Strategic Planning for Market EntryStrategic Planning for Market Entry
5
Market Entry Methods:
INVESTING ENTRY STRATEGIES:
Foreign Direct Investment Related – acquiring property, assets, projects or other companies
•What are the four types of FDI available•Give one example for each
6
Cooperative joint venture Equity joint venture
What are the costs and benefits of these two JVs?
Strategic Planning for Market EntryStrategic Planning for Market Entry
. 7
What are the drivers/reasons Behind Successful International Joint Ventures?
Strategic Planning for Market EntryStrategic Planning for Market Entry
8
What are the costs and benefits of Greenfield Operations
Strategic Planning for Market EntryStrategic Planning for Market Entry
. 9
Acquisitions◦ Quick access to the local market◦ Good way to get access to the local brands
Mergers Offer the company more flexibility than
acquisitions in the areas of human resources, suppliers, logistics, plant layout, and manufacturing technology.
. 10
What is STEP 1-4 in the strategic planning process?
What is Michael Porters 5 forces?
The Strategic Planning ProcessThe Strategic Planning Process