Strategic Planning Proposal for West Tennessee College

Presented by:Joyce Kidd

Chandra HarkinsSteve Kreider

SJC STRATEGIC PLANNINGCONSULTANTS

Strategic Planning

• Reason for Strategic Planning

• Strategic Planning for Higher Education

Bryson’s Strategic Planning Model

Source: Bryson (1994)

Step 1:Initiate and agree upon a strategic planning process

• Selecting Key Decision Makers

• Identifying the Policy Making Body

• Make Agreements

Step 2: Identify organizational mandates

• What must you do?• How constrained are you?• What are you really

allowed to do?

Step 3: Clarifying Organizational Mission and Values

• What is the mission?• Does it need revamped?

Step 4: Assessing the Organization’s External and Internal Environments

• External Environment– Forces/Trends– Key Resource Controllers– Competitors/Collaborators

• Internal Environment– Resources– Present Strategy– Performance

Forces/Trends

• Political

• Economic

• Social

• Technological

• Educational

• Physical

External Environments

Key Resource Controllers

• Clients

• Customers

• Payers

• Members

• Regulators

External Environments

Competitors

• Competitive Forces

Collaborators

• Collaborative Forces

Internal EnvironmentsResources• People• Economic• Information• Competencies• Culture Performance

• Indicators• Results• History

Present Strategy• Overall• Department• Business

process• Functional

Step 5: Identifying the Strategic Issues Facing the Organization

• Conflict based issues

• Define the issue

• Can you do something about it?

• Suggested Issues

Suggested Personnel Issues

• VP of Finance is viewed as a tightwad • Conflict between VP of Finance and VP of

Academics • VP of Finance does not see the importance of

Student Affairs • VP of Student Affairs is still getting acclimated to

the organizational culture• Faculty Senate President is subversive and

militant • CIO does not have relationship with Academics

Suggested Organizational Issues

• Academic Ranking has declined• Lack of Resources for Development• Mission needs revamped • Need for enhanced fundraising • Further IT staff training and development• Involvement of the board• Lack of funding for athletics• Increase of library staff • Decreased state budget

Step 6: Strategy Formulation• Determine all options

• Determine barriers for each option

• Select best option

Step 7: Strategy and Plan Review and Adoption

• Review all strategies

• Present strategies to appropriate departments for adoption

Step 8: Establishing an Effective Organizational Vision

• Description of Organization in the Future

• Sets goals for all stakeholders

Step 9: Developing an Effective Implementation Process

• Implementation roles and responsibilities• Specific objectives and expected results and

milestones• Specific action steps and relevant details• Schedules• Resource requirements and sources• A communication process• Review, monitoring, and midcourse correction

procedures• Accountability procedures

Step 10: Reassessing Strategies and the Strategic Planning Process

• Constant Assessment and Evaluation

• Monitor Changes and Continue Strategic Planning Process

References

• Bryson, J.M. (1994). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. San Francisco: Jossey-Bass.