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If you are experiencing technical difficulties, please click on Q&A on the toolbar at the top of your screen, write a message in the box that says Type a question for the presenter and click Ask, we will try our best to assist you. Or email Jennifer Jones at [email protected] or call her at (208) 631-0406
Strategic Thinking
Strategic Thinking
Jennifer JonesPublic Affairs Specialist
U.S. Forest Service, Washington Office, Fire and Aviation ManagementNational Interagency Fire Center
Boise, Idaho
What’s the point of this?
Coming soon to a computer near you…
Thursday, February 21, 10:00 a.m. Mountain TimeStrategic Use of Social MediaMichelle Fidler, Fire Communications and Education Specialist, National Park ServiceKris Eriksen, Public Information Officer (PIO), National Incident Management Organization (NIMO)
Thursday, February 28, 10:00 a.m. Mountain TimeLeadership – It’s Not in a Taskbook!Curtis Heaton, Operations Section Chief, NIMOKris Eriksen, PIO, NIMO
• To supplement information presented in S403• To develop material that may be incorporated into the all risk advanced
PIO training course
NIFC PIO Bulletin Board http://www.nifc.gov/PIO_bb/webinar.html
Housekeeping• Questions will be taken at the end in writing or over
the phone
• To submit a question in writing any time during the presentation:
• Click on Q&A on the toolbar at the top of your screen, write a message in the box that says “Type a question for the presenter” and click Ask
Strategic Thinking
Dave OlsonDeputy Public Information Officer
Pincha-Tulley’s Type 1 IMT
Judith DowningPublic Information Officer
U.S. Forest Service, NIMO
Frank MosbacherCo-Lead Public Information Officer
Opliger’s Type 1 IMT
More than tools in a toolboxSTRATEGIC THINKING
Strategic thinking is about The outcomes you want to achieve The general direction you want to head “Generally head west or……?”
ADVANCED PIO LEADER WEBINAR
Pre Incident During the
Incident Post
Incident
HOW TO BE STRATEGIC
http://www.nps.gov/fire/wildland-fire/connect/photo-gallery/people/fire-information.cfm
FIRE-FIGHTING STRATEGY
http://www.cabq.gov/fire/news/are-you-ready-for-a-fire-at-your-back-door/
READY, SET, GO
http://zev.lacounty.gov/news/public-safety/practicing-for-peril-in-paradise
INFORMATION STRATEGY
http://www.cdc.gov/ulcer/consumer.htm
HOW TO BE STRATEGIC WORKING WITH COMMUNITIES
http://www.blm.gov/wo/st/en/res/Education_in_BLM/Learning_Landscapes/For_Travelers/go/scenic_drives/garnet.print.html
THE ROLE OF SOCIAL MEDIA
http://www.nsf.gov/news/mmg/media/images/facebook_h.jpg
MAINTAINING A STRATEGIC MINDSET
http://www.nifc.gov/PIO_bb/social_media.html
“Management is doing things right; leadership is doing the right things.” ― Peter F. Drucker, Essential Drucker: Management, the Individual and Society
LEADERSHIP
http://www.nps.gov/moru/photosmultimedia/Mount-Rushmore-Now-Gallery.htm
Experience
Asking questions
DECIDING ON THE RIGHT THINGS TO DO
http://www.ct.gov/drs/cwp/view.asp?a=1462&drsNav=%7C&q=411506
Wisdom is
different from
knowledge.
WISDOM
“Wisdom is the outcome of reflecting on experience”
http://www.jpss.noaa.gov/student-resources.html
Where do they come from?
Agency administrator Delegation of
authorityDiscussion with
agency PAOsIncident Commander
STRATEGIC OUTCOMES
http://www.dnr.state.md.us/centennial/MFA_Event_Zumbrun1.asp
Goals - Examples
Community relations are strengthened
Elected officials are informed
Relationships with key people are enhanced
Key messages are well known
Work is conducted safely Information program is
designed to cost effectively meet the needs of the incident
STRATEGIC OUTCOMES
http://www.ci.annapolis.md.us/onlineservices/citycalendar/10-05-20/Annapolis_Police_Department_One_Mile_Challenge.aspx
CommunityPhone centersDaily updatesInciWebSocial mediaEvacuation Centers
FRAMING THE OUTCOMES
Help agency administrator with goals
Simple complexities
STRATEGIC ATTITUDE
RELATIONSHIPS
AND COMMUNICATIONS
“I don’t care what you say until I know
that you care.”
RELATIONSHIPS
“How might I become the most credible source of
information?”
COMMUNICATIONS
It never endsDo Your HomeworkSearch for
Information Ahead of Time and all the time
Learn
BIG PICTURE THINKING
http://library.blogs.delaware.gov/2010/09/04/where-did-those-links-go/
Where is the Team PIO in the overall scheme of things?
Are we supporting: FEMA County organization
State organization
Unified command
“BIG PICTURE” THINKING
http://emilms.fema.gov/IS120A/assets/m3p7.gif
What’s going on now?
What might happen?
Who are the most important publics?
Who is not impacted now, but might be?
DOING THE RIGHT THING
http://www.nps.gov/biso/planyourvisit/images/black_bear_picnic_table_285.jpg
What organization might I need?
What resources might I need ?
What PIO leadership/management expertise might I need?
How might I get the resources?
LEADERSHIP AND MANAGEMENT ORGANIZATION
http://www.nasa.gov/images/content/165156main_pettit_space_chron_5b_250.jpg
Flexibility to change with situations
Creativity
MINDSET
http://www.fbi.gov/news/stories/2010/september/theft-of-creativity/lightbulb.JPG
Identifying existing networks and rolesUnit public affairs officerCounty Emergency Command CenterArea Command
Identifying the right people to contact
Identifying which duties are yours and which are the counties and other agencies
MAZE BRIGHTNESS
Manage your leadership expectationsRealistic optimism about the resources you can get
Can you go big if necessary?Are you willing to go small if necessary?
EXPECTATIONS
Most people want to do a good jobAsk people for their insight – your PIO staff
may have people with lots of experienceMake decisionsTake actionAdjust actionsPlan to delegateMentor
LEADERSHIP PHILOSOPHY
http://transition.fcc.gov/pshs/images/global/wildfire.jpg
Strategic thinkers are learners
REFLECTING AND LEARNING
Strategic planning is about the outcomes you want.
The wisdom of diverse experience reflected upon develops insight and flexible thinking.
Keep building your toolbox with knowledge, skills and abilities to increase your likelihood of success
SUMMARY
3 Ways to AskClick on Q&A on the toolbar at the top of your screen, write a message in the box that says Type a question for the presenter and click Ask
Click on the hand icon and ask your question over the phone when you are called on
Ask your question over the phone when I ask if anyone has any questions
QUESTIONS?
STRATEGIC THINKING
Dave [email protected]
(208) 373-4105
Judith [email protected]
(707) 562-8783
Frank [email protected]
(530) 621-5268
Topics for future training/webinars*A research informed approach to incident communications*Consistent Messaging*Advanced News Media *Effective public meetings*Stakeholder/cooperator engagement*Legislative issues/politics*Internal communications *Evacuations*Current issues in wildfire/incident managementJoint Information Centers/JIS*Unified Command *Working with multiple teams on a fire/Area Command
Thank you!
Jennifer [email protected]
(208) 387-5437
NIFC PIO Bulletin Board http://www.nifc.gov/PIO_bb/webinar.html