Date post: | 15-Dec-2015 |
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Upload: | christiana-swasey |
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www.themarlincompany.com
Your Objectives
Issues•Safety awareness•Productivity•Quality control•Reaching all workers•VPPPA
Outcomes• Engagement• Shared vision• Reduced accidents• Morale• Feedback
www.themarlincompany.com
Engagement
• An engaged employee is one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests.
www.themarlincompany.com
Engagement = $$$$?
• 37% lower absenteeism
• 48% fewer safety incidents
• 41% fewer quality defects
• 21% higher productivity
• 22% higher profitability
www.themarlincompany.com
Per U.S. Dept. of Labor:There is an injury incidence rate of 3.4 cases per 100
equivalent full-time workers.
# Employees 150
Injury rate 3.40%
# Injured employees 5.1
NSC cost/injury $53,000
Annual injury cost $270,300
Engagement reduction 48%
Annual savings $129,744
www.themarlincompany.com
Understanding your Audience
• Shift workers• Contract employees• Office workers• Drivers• Demographics
www.themarlincompany.com
How Much Content do You Need?
A. # of pieces rotating = 6B. # of days in month = 22C. # of days exposure = 5D. # of pieces per month = 26.4 Formula: (A*B)/C = D
www.themarlincompany.com
How Do I Start?
Communications Assessment
•How are you reaching them now•What types of messages are sent•What is the format•Who is creating & sending it•What’s not working
www.themarlincompany.com
Increase Safety Awareness
• Recordables• Recognition• KPIs• Safety dos & don’ts• Quizzes• In-house inititatives• Training videos
www.themarlincompany.com
Bring Your Metrics to Life
• Dashboards• Counters recordables• Recurring data• Live data
www.themarlincompany.com
Make it Personal• Anniversaries• Recognition• Onboarding• Charity work• Birthdays• Retirement
www.themarlincompany.com
Invite Feedback
• E-suggestion box• Promote surveys • Post results• Reinforce actions
www.themarlincompany.com
Create Context
• New products• Company news• Customer stories• Logo walls• Ads• CEO video
www.themarlincompany.com
Content Creation Guidelines• Keep it visual• Everybody’s a
photojournalist• Stock photography• Web content• Creating an image
library
www.themarlincompany.com
Form a Content Team
• Don’t go it alone• Consider your
objectives• Enlist other
departments• Creative taskforce
www.themarlincompany.com
Finding the Right Partner
• Ease of use• Content• Reach• Support• Security• Price• Stability
Jude Carter [email protected]
David Gottschalk [email protected]