Register Today! > CALL: 888.409.4418 // www.socialmediastrategiessummit.com Fuel your social media strategy through compelling content, customer experience, brand storytelling, advocacy and technology February 7-9, 2017 | Marines’ Memorial Club & Hotel | San Francisco REACH your customers with timely, personalized communications across social channels to increase retention LEARN hacks to drive consistent innovation in storytelling to engage customers APPLY social data insights to improve customer experience and ROI across initiatives and campaigns EMPOWER employees as ambassadors to increase brand reach and humanize your brand USE social media to bolster customer success, service & satisfaction CASE STUDIES PRESENTED INCLUDE: OPENING KEYNOTE: Jascha Kaykas-Wolff CMO, Mozilla 7 th Annual @SMS_summit
Here’s what a few attendees have said about #SMSsummit:
FROM THE PRODUCER
BreannaSummit Producer
Cheers to your success,
- Marie E. Dez Rio, Vice President of Global Marketing & Global Ventures, The Coca Cola Company
“ SMSS enables you to stay up-to-date with what’s hot in social media whether you are in B2B or B2C landscape.”
- Gabrielle Head, Senior Manager, Microsoft
“ This was my first time at a GSMI Summit and absolutely loved every moment. Each session I attended was so informative and truly felt catered to me and my position I’ll definitely add this summit to my yearly calendar!”
- Ashlee Sheffield, Digital Specialist, Landau Uniforms
FOR EVENT UPDATES FOLLOW
#SMSsummit @SMS_summit
Are you ready to transform your approach to social media?Here are 8 reasons our conference is the must-attend event of the year:
1 Learn from a mix of experienced in-house practitioners and award-winning agencies to get a 360° view on what it takes to execute a successful, revenue-driving social media strategy
2 Build a content strategy that’s sustainable, scalable and drives business growth
3 Leverage practical, tangible strategies to differentiate your brand in a crowded marketplace
4 Strategically integrate social media tools to run more effective, engaging campaigns
“ It’s great to be with people facing the same challenges and hear how everyone is using and measuring social media effectiveness.”
5 Meet other organizations with challenges just like yours - and learn how they are overcoming them
6 Connect and have dinner with the speakers and brands that inspire you most
7 Engage in interactive sessions with clear, actionable frameworks and takeaways
8 Learn best practices to leverage emerging social channels and stay ahead of the curve
Integrating social media into your digital and traditional media marketing campaignsRik Walters, REBEL DIGITAL GROUP
Snapchat for business: Fundamentals to grow, scale, and convertCarlos Gil, BMC SOFTWARE
How San Francisco Travel builds a “break through” content strategy to get heard through the noiseDan Rosenbaum, SAN FRANCISCO TRAVEL
Case study: What it takes to successfully pitch, launch, and grow a social media employee advocacy & influencer programStacey DePolo, GODADDY
Leveraging social media to drive traditional media and creating buzz both on and offline - An ASPCA 150th anniversary case studyOlivia Melikhov, ASPCA
Connect to your customers in real-time: how to ensure you’re publishing to the right audience and responding with precisionArman Belding, CAMPBELL EWALD
12:30 Networking Lunch
3:00 Networking & Refreshment Break
3:30 Panel: Do your social campaigns give you PCSD?MODERATOR: Mike Trigg, HIGHTAIL PANELISTS: Tommy Means, MEKANISM, Julia Millay Walsh, HINT, INC., Keith Pape, YELLOWPIKE MEDIA
4:15 Closing keynote: How Kaiser powers brand advocacy for 200,000 employees and physicians worldwideVince Golla, KAISER PERMANENTE
5:00 Day 2 Concludes / Networking Reception
8:00 Registration and Continental Breakfast
9:00 Welcome by Summit Producer Breanna Jacobs
9:05 Opening remarks by Summit Emcee Opening remarks by Summit Emcee, Bernie Borges, FIND AND CONVERT
9:15 Opening keynote: Rethink collecting customer dataJascha Kaykas-Wolff, MOZILLA
10:00 Fireside chat - How Casper leverages paid social to build a successful brandLindsay Kaplan & Terri Rockovich, CASPER
10:30 Sponsorship showcase: Hightail
10:35 Sponsor meet & greet / networking break
Track A:Social Media
Strategy Development
Track B: Optimizing Social Media Channels & Campaigns
Track C: Content Creation
& Storytelling
The power of social media influencers: Insights into leveraging them for your brandYvette Irvin, SAVVYCLICK MARKETING
B2B Case Study: Optimizing social media channels via contentRyan Peña, MENTORMATE
A B2C approach to B2B marketing - Industry case studies in getting creative with video contentLayla Revis, ORACLE
Case study: Launching a social media strategy for a traditional, legacy brand while staying true to your company’s missionJason Townsend, NASA
Innovative ways you can tell your brand story on Instagram Jess Harris, TRUEBILL & Amy Lim, FREELANCE
Creating social creativeDave Perry, NICKELODEON
AGENDA AT-A-GLANCE
DAY TWOGeneral Summit // Wednesday, February 8th, 2017
- Bianca Vaccarini, Social Relations Manager, Service Now
“ Social media strategies summit gives you a personal look at how some of the largest and diverse companies are using social.”CASE STUDIES PRESENTED:
8:50 Opening remarks by Summit Emcee, Bernie Borges, FIND AND CONVERT
9:00 Opening keynote case study: How Gatorade leverages the native functionality of social platforms to build compelling customer experiencesMichael Smith, GATORADE
9:45 Why video marketing is the #1 way to engage your customers - without bankrupting your budgetRegan Ogner, INTEL SECURITY
10:30 Sponsor Meet & Greet / Networking Break
The ROI of Social Customer CareBlake Morgan, Customer Experience Author, Speaker, Adviser
Using Facebook & Twitter audience insights to create highly targeted, personalized ads & retain customersChris Bowler, RAZORFISH
Hilton Suggests: Building social response beyond social careLee Diaz, HILTON
Tying content to conversions - Defining relevant metrics to prove the ROI of your content marketing programCaitlin Angeloff, DOCUSIGN
Case study: Defining effective, attainable social media KPIs to drive business growthJonathan Spier, PLAE
How Stanford manages their reputation in the era of big dataJohn Stafford, STANFORD UNIVERSITY
Case study: Beyond the walls – Bringing in-person events to life via social media activationsDan Zucker, CHARLES SCHWAB
How social strategy drives your businessMaria Saltz, ADOBE
Creating an all-in-one customer service platform at Mayfield Robotics: Where social media and customer feedback collideLaurel Wilde, MAYFIELD ROBOTICS
Case Study: How Esurance combined owned, earned and paid media channels to become the most talked about brand during Super Bowl 50Sarah Evans, ESURANCE
Case study: How collecting the right social data can help you develop richer, deeper connections with your customersAlexis Costa, FOSSIL GROUP, INC. Bart Lorang, FULLCONTACT
Meeting your customers where they live on social media - Using social listening as your content creation engineMark Obee, INTUIT
11:00
11:45
1:30
2:15
12:30 Networking Lunch
3:00 Afternoon Networking Break
3:15 Closing keynote: Staying relevant in a constantly evolving cultural & digital landscapeKaren O’Brien, WESTERN UNION
4:00 Summit Concludes
DAY THREEGeneral Summit // Thursday, February 9th, 2017
Track A:Social Media
Strategy Development
Track B: Harnessing Social Data & Analytics
for Improved Customer Experiences
Track C: Content Creation
& Storytelling
- Harry Long, Managing Member, EI Shop, LLC
“ Very engaging and intelligent presenters with stories and experiences to share.”
Tuition 1st Early Bird 2nd Early Bird Final Early Bird REGULAR RATE ON-SITE November 4, 2016 December 9, 2016 January 13, 2017 after January 13th PRICINGGeneral Summit Only (Access to sessions on February 8th & 9th ONLY) m $1,399 m $1,599 m $1,799 m $1,999 m $2,099
General Summit Access Pass (February 8th & 9th) ADD-ON: 1 Pre-Summit Workshop (February 7th) m $1,894 m $2,094 m $2,294 m $2,494 m $2,594
General Summit Access Pass (February 8th & 9th) ADD-ON: 2 Pre-Summit Workshops (February 7th) m $2,289 m $2,489 m $2,689 m $2,889 m $2,989
WORKSHOP ONLY (February 7th) m $495 = 1 workshop m $890 = 2 workshops
2 Please fill in the following information and fax back to: (619) 923-3542 2 Please submit one form for each delegate attending.
Social Media Strategies Summit: San Francisco February 7-9, 2017 | Marines’ Memorial Club & Hotel | San Francisco, CA
Registration Form
Name:
Title:
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Department:
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GSMI OFFERS 5 WAYS TO REGISTER:
Tel: (888) 409-4418 Monday - Friday 8:00 a.m. - 6:00 p.m. US Pacific Time
Fax: (619) 923-3542 24 Hours a Day
Mail: 1501 India St., Suite 103-60, San Diego, CA 92101
Email: [email protected] Please include your name & telephone number
VENUE: The Social Media Strategies Summit, San Francisco will be held at: Marines Memorial Club & Hotel, 609 Sutter St., San Francisco, CA 94102 marineclub.com We have a room block for attendees at a discounted rate.
Book your room by January 16th, 2017 to secure the discounted rate of $239.
ADMINISTRATIVE NOTE: For cancellations received in writing.
• Four weeks or more prior to the event: Full refund or Full Credit Voucher
• Four weeks or less prior to the event: No Refund; a Credit Voucher minus the $300 cancellation fee
If you do not cancel your registration by the day of the event you will be charged your full registration fee. Credit vouchers may be applied toward any fu-ture GSMI event within one calendar year of the date of the cancellation. If GSMI decides to cancel any part of this event, the Company is not responsible for covering airfare, hotel or any other costs. Speak-ers, agenda, networking and recreational events are subject to change without notice. For more informa-tion regarding refunds please contact the customer service department at: 888.409.4418
SUBSTITUTION POLICY: Substitutions may be made up to the day of the event.
PAYMENT POLICY: Payments can be made by American express, Visa, MasterCard, Company Check (USD checks must be drawn on a US bank), or by wire transfer. If registering 2 weeks or less prior to the start of the Conference, you must submit your credit card information as a form of payment. If reg-istering more than 2 weeks prior to the start of the Conference and payment is not received at the time of registration, a credit card hold will be required to maintain your registration status. If payment is not received 2 business days prior to the conference date, the respective credit card will be utilized as the form of payment. Please make all checks payable to Global Strategic Management Institute. In the memo area of the check please write the name(s) of the The Social Media Strategies Summit registrants(s).
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Will you be attending any pre-summit workshops on Tuesday, February 7, 2017m Yes m No If so, which workshops?
m 9:00A: Social selling: How to improve sales using LinkedIn and Twitter
m FULL DAY B: Building, launching and measuring your employee advocacy program
PAYMENT METHOD: CREDIT CARD: m Amex m Visa m MasterCard m Check
Credit Card Number:
Name on Card:
Expiration Date: CVV
Do you have any dietary restrictions (e.g. kosher, vegetarian)? m Yes m No If so, please specify:
Do you require any accommodations that require special attention? m Yes m No
If so, please specify: (e.g. wheel-chair access)
How did you hear about this event?
NON-PROFIT & GOVERNMENT DISCOUNTSWe honor attending non-profits, educational institutions and government agencies with an additional $200 off the general summit access pass rate. Please contact Audrey Van Vark at [email protected] or (619) 734-9692 to register a group or with the non-profit/government discount.
