Strategies to building a winning Business

By Abel Mukwevho

5 Things you need to start a Business

1. Idea

2. Vision

3. Create it

4. Brand it

5. Sell it

The FRAMEWORK – Your Business environment

The Micro Environment

•Vision, mission and objectives

•Leadership

•Human Resource

•Resources

•Operation

The Micro Environment

Product/Service

What am I going to do, to take this product/service to the customer?

The Micro Environment What’s your operation system?

This is what you sell•Resources •Capital

Working your resources

The Market Environment

•Target Market

•Branding

•Competition

•Sales

•Pricing

•Public Relation

The Market Environment

The Market Environment

Four Steps to correct pricing

1. Mark-up pricing

2. Vendor Pricing

3. Competitive pricing

4. Psychological Pricing

•Cost + your fee

•Manufacturers recommended price

•Compare your prices to your competition – not too low not to high

•Understand the barriers in your clients mind

PerformancePerformance

Sal

es

Sal

es

Resources0

Product

ivity

Product

ivity

Top Achievement

Break even: when cost = profit

The Market Environment

Measure your productivity

0

The Market Environment

Measure your productivity

The Macro Environment

•Economics

•Technology

•Politics

•International environment

•Physical environment

The Macro Environment

Your economic system

Consumption

Labour

Production

Products

Your home

Your Operations

Your Business

Your needs and

wants

Thank YOU!!!