STRATEGY CHART

WEBSITE OF DECK INFORMATION

BIOGRAPHY

TIMELINE

LOGO IDEAS

VISUAL SYSTEM

CLASS

EXECUTION

ADVANCED LEARNING

SCREEN PRINTING

TECH SHOP WOOD

LASER CUTTING INTERNSHIP

Keep updating the process work.

PROCESS BLOG

Keep updating information about Charity Check to facebook, tumblr, twitter.

SOCIAL MEDIAS

CHARITY CHECK

GR801 Thesis Exploration 2GR800 User ExperienceGR604 The Nature Of Identity

GR801 Thesis Concept 1Internship

GR801 Thesis Refinement 3GR650 Design PortfolioGR613 Professional Practice

GR800 Animation Design

GR801 Thesis Refinement 3GR650 Design PortfolioGR800 User Experience

SUMMER14 FALL14 BREAK SPRING15 SUMMER15

2 / 3 / 4 / 5SPRING15

86 7

LOGORefined the logo till appropriated.

Taking video / After Effect editing /

Colletion the basic information

Decide the specific time and place for the campaign. Includes Ads (post-

er, billboard, and fliers) / website / app (A function for recording running

distance during Marathon, it will also be a platform for taking donations) /

wayfinding / uniform / brochure.

Choose one device system and make the layout, drawing,

category. Finally make it functional. Includes Homepage /

about page / contact / selected charities information / trans-

parent financial spending / donation page / track a donation

page / activity page (related to Marathon movement)

VIDEO

CAMPAIGN

APP

9 1 0 1 1 1 2 1 2 3 4 5 6 7 8

GR801 THESIS CONCEPT1 SUMMER14YILING TSAI / JOLINTIMELINE //

1. Ads (poster, billboard, flyers)2. Website3. Wayfinding4. Advertising Clothing5. Brochure 6. App (A function for recording running distance during Mara-thon it will also be a platform for taking donations)

INCLUDES

To get people involved in the Marathon movement. Donaters have the opportunity to decide which charity their money goes to.

GOAL

Cooperating with good and reliable sponsors to attract people to engage in the charity by joining the one day Marathon. Sponsors will donate amount of money to charities based on a runner’s running distance (mile). For example, if one person runs 5 miles, the sponsor will help him donate 5 dollars to runner’s selected charity. At the end of their marathon, there will be charity booths. So runners can have a choice to decide which charity they are more interested in donating to. For example, if they are interested in donating to a food charity, they can go to the stall and have a chance to learn and hear the charity ambassadors explanation of their financial transparency. Finally, they can directly donate their money to their preferred charity.

STRATEGIES

CAMPAIGN

One to two minutes, a call to action.

Homepage, about page, contact, selected charities information, transparent financial spending, track a donation page, activity page (related to Marathon movement)

To let people have an overall understanding on charities’ transparency of donation utilization.

People can decide and track where their money goes.

Providing a general information of charities’ financial transparency. Through the video, people can know how and where donations will be utilized by charities from the beginning of fundraising to the end of achieved cause.

Providing specific information on donation utilization, such as, cause, business expense, or charitable payout. This app will also keep people informed about the marathon event.

APP

VIDEO

Materials MatrixThe project is created to provide people with more transparent information and abilities to explore about Human Service Charities, in order to create more donations. The deliverables below are all interconnected in support of the Human Service Charities.