strat.e.gy

larry. chris. yousef. nurbol

/stradəjē/

topics what is the meaning of strategy? strategy vs business model McDonald’s business model and strategy case study

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strategy

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plansactionshow to

purpose of strategy

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success growth stabilityrecover

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business is an abstract representation or architecture of a businessmodel

ho

use

mo

del

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business

grand designrepresentation

strategy

how to manage peoplehow to attract customershow to manage the financeshow to expand the business

model

one of the largest fast food chains in the world.

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going global by keeping it local

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McDonald’sbusiness model

Operator of restaurants

Franchiser of restaurants

Investor in properties

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attacks on McDonald’s: a case study:

unhealthy food exploiting children mistreating workers torturing animals

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2001Eric Schlosser

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2004Morgan Spurlock

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strategy to answer the critics

discontinued Super Size menu added nutritious and healthy food on the menu shifted from beef to chicken products

Lead by CEO, Jim Skinner in 2004

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Ambassador of Balanced Lifestyle (smart eating) and Fitness Program

Ronald McDonald

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results critics acknowledge McDonald’s effort of

introducing better foods best financial results ever

questions?