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SUZLON:Riding on the wind!!!PRESENTED BY:

SHOBHA KUMARI

SAMIDHA SINGH

SOURAV RAINA

BALBIR

NAZME ALAM

REKHA JINDAL

SANDEEP

ROHIT

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OVERVIEWy Suzlon Energy Ltd. Founded by the Wind man Tulsi Tanti, in 1995 .

y Company of over 14,000 people, operations across the America, Asia,

Australia and Europe, fully integrated manufacturing units on threecontinents.

y Provides end to end wind power solutions.

y Amongst the top three Wind turbine manufacturers globally withrevenues of $ 8.85 Bn.

y Market leadership in Asia.

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SUZLON VISIONy To be the technology leader in

the wind energy industry.

y To be among the top 3 windenergy companies in the world.

y To be the most respected brandand preferred company for allstakeholders.

y To be the best team and bestworkplace.

y To be the fast growing and mostprofitable company in the sector.

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PRODUCT PROFILEy R&D

y High focus on innovation,development of climate

specific solutions.

y Wind Turbines

y Product range from 350 KW to2.1 MW.

y customized versions for varietyof climate ranging from hot, drydeserts to humid coasts, to near-freezing plains.

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CONTINUE..y Wind Farms

y Worlds largest wind farm in theDhule district of Maharashtra,India, with installed capacity of

1100 MW.y Suzlon has a wind farm

installed in Sanganeri in thestate of Tamil Nadu with aplanned capacity of over 500MW . Suzlon has made an entry

into the state of Kerela as well.y Suzlon has developed wind

farms for EMG, in Texas, forAGL in Australia etc.

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MISSIONy Minimum 20% Net Margin

y Minimum 50% Asian

market share

y Minimum 60% Indianmarket share

y Minimum 25% Globalmarket share

y Minimum 40% Growth

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GROWTH STORY Began at the backdrop of high energy price & frequent power

hits.

y

Started with the first wind farm project in Gujarat (3MW) in1995

y It had its first sale in the US in the year 2003.

y

By the end of 2007 it supplied 6000mw of energy worldwide.

y By the end of FY07, grew more than 100% annually andregistered a 108% growth. It was twice the industry average

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SPECTRUM OF SERVICES Design & Development.

Manufacturing.

Operations.

Wind farm project developer and operator.

Maintenance of wind Turbine generators.

EPC project delivery.

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INDIAN MARKET India-The 4th largest

installed wind powercapacity in the world and

the wind energy leader inthe developing world.

52% market share in India.

Domestic policy supportfor the wind power.

Rise of a leading globalwind turbine manufacture.

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STRATEGY

y VERTICAL

INTEGRATION

y GLOBAL

INTEGRATION

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BENEFITS

Technology leadership

Cost leadership

Control over supply chain

Improved quality control

Improved service support

Reliability

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MARKETING STRATEGY

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SUZLON TURNOVER

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CORPORATE SOCIAL

RESPONSIBILITYy Initiated an integrated approach in designing Corporate

Social Responsibility (CSR).

y Launched The Suzlon Foundation in December 2007.

y Suzlon is committed to practice sustainable developmentfor Powering a Greener Tomorrow.

y The Foundation will ensure that business policies andpractices support sustainability as its guiding principle.

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COMPETITIVE ADVANTAGEy Skill Amalgamation

y CostReduction

y Reverse outsourcing

y End to End Solutions

y Vertical Integration and Amalgamation

y Market leadership in India and Global Presence

y Growth

y Integrated Business Model

y HumanResource

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GROWTH PROSPECTSy Environmental andGovernment initiatives

y Favourable taxexemptions

y Untapped offshoreMarket

y Steady source of demand

y Green Power

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conclusiony SUZLON strategy helped to gain control over

technology and build capacity for manufacturing of all

key components of wind turbine generatorsy This enabled the company to leverage and integrate

component technologies into turbine solutions

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y THANK YOU