DEVELOPING A

STRATEGY

By Khumo Mthembu

Select the appropriate target audience

Think and write about everything that comes to mind about the brand.

Conduct your research…

Lots and lots of it.

Identify a key insight

Start formulating ideas…

Ask yourself 3 questions…1.Is this idea realistic?2.Is this idea innovative?3.Will this idea change someone’s life?

Great ideas take time…

NO SLEEP!

So this might mean…

EUREKA!!!

THANK YOU!