Information Graphics
Dona WongStrategy Director, Siegel+Gale(formerly Graphics Director, The Wall Street Journal )
Dona Wong
Always make your graphic relevant for your readers. Only when you connect with them, do you have influence!
Dona Wong
3Dona’s rulesIt’s not about “me”. It’s about the reader.
One chart, one story.
“Admit colors into charts gracefully, as you would receive in-laws into your home.”—Excerpt from The Wall Street Journal Guide to Information Graphics
Dona Wong
3Simple testsDoes the graphic work in black & white?
Does the graphic pass the 5-second test?
Does the graphic tell a story?