STRATEGY FORMULATION & ACTION PLAN FOR TRAINING & COMMUNICATION

West Bengal , Bihar , Orissa , Chhatishgarh , Jharkhand

GOALS : STRENGTHENING LOCAL SELF GOVERNANCE AND ACCELERATING RURAL

DEVELOPMENT

PAINS OR GAPS• LACK OF INFORMATION OF FLAGSHIP PROGRAMMES• GRAM SABHA IS NOT PROPERLY FUNCTIONING DUE TO

LACK OF PEOPLES’ PARTICIPATION

• REPORTED LEAKAGES IN THE FUND FLOW AND UTILASATION

• NO SYSTEMATIC GRASSROOT LEVEL PLAN• NO IEC PLAN AT GRASSROOT LEVEL• NO CAPACITY BUILDING ON IEC ASSESSMENT ON IEC HAS

BEEN DONE• NO CONVERGENCE AND CO-ORDINATED ACTION AMONG

THE LINE DEPTTs.

OBJECTIVES OF THE T & C STRATEGY PLAN

• TO INCREASE THE REACH & THE COVERAGE OF FLAGSHIP PROGRAMME THROUGH BETTER DISSEMINATION OF THE INFORMATION

• TO ENHANCE THE PEOPLE’S PARTICIPATION • TO STRENGTHEN THE GRAM SABHA FOR PLANNING & IMPLEMENTATION

• TO REDEFINE THE ROLE OF THE TRAINING INSTITUTES ( NIRD , SIRDs & ETCs )

• TO INITIATE AN INTEGRATED TRAINING & COMMUNICATION PROGRAMME

• TO EVOLVE THE PROCESS OR MECHANISNM FOR ACTIVE INVOLVEMENT OF ALL THE DEPARTMENTS & PARTNERS.

TARGET GROUPS• TARGETTED RURAL PEOPLE , WITH GREATER

EMPHASIS ON WOMEN , VULNERABLE & MAGINALISED

• PANCHAYAT AND RURAL DEVELOPMENT FUNCTIONARIES ( BOTH ELECTED AND SELECTED )

• ALL PROGRAME FUNCTIONARIES OF LINE DEPTTS. & CIVIL SOCIETY PARTNERS / STAKEHOLDERS

• MEDIA PROFESSIONAL & GROUPS

iOBJECTIVES

PROGRAMME

GAPS STRATEGY ACTION RESPONSIBLE AGENCIES

TO INCREASE THE REACH & THE COVERAGE OF FLAGSHIP PROGRAMME THROUGH BETTER DISSEMINATION OF THE INFORMATION

• To increase the flow of information to the grassroot

• Campaign

• Mobile van with information

• Radio

• Frequent Miking

• Picture Posters

• folk culture

• TV Serial on best practices and

• Song & Drama

• Bhajan Mandali

door step Information

• DFP & PIB

• AIR

• Gram Panchayat

• Expert Artist & PIC

• Prasar Bharati

• Song & Drama Division, Ministry of I& B

• • Local SHGs

• Toll free Help-line

•

• BSNL , SIRD

OBJECTIVES PROGRAMME

GAPS STRATEGY ACTION RESPONSIBLE AGENCIES

TO ENHANCE THE PEOPLE’S PARTICIPATION

NREGA • Activating Gram Sabha

Introducing Mahila Sabha Before Gram Sabha

• Invovement of civil siciety

• developing volunteers

• Motivating the womenThrough Puppet Show , drama therapy

• Campaign for occurrenc e of Gram Sabha through radio and folk singer

•

•Information & Culture Deptt.

• •NYK

Song & Drama Division

Local folk teams

• Radio ( AIR )Doordarsh-an DFD DAVP

nOBJECTIVES Strategy RESPONSIB

LE AGENCIES

TO STRENGTHEN THE GRAM SABHA FOR PLANNING & IMPLEMENTATION

Training & capacity building for PRI functionaries

Campaign

• Orientation Trg to members

• Door to door campaign

• letters to the voters

• Compulsory meeting

• Incentives on performance

• Mass-campaign

• Cultural Activity

•

•DAVP• SIRD• Local Self Govt.

•NYK• Anganwadi workers , Social Welfare Deptt.

• Informa-tion & Culture• Local drama groups

• Song & Drama Division • • AIR• LINE DEPTT.•

OBJECTIVES PROGRAMME

GAPS STRATEGY ACTION RESPONSIBLE AGENCIES

TO REDEFINE THE ROLE OF THE TRAINING INSTITUTES ( NIRD , SIRDs & ETCs )

•Increasing the institutionalcapacity

•Development of tools and techniques for IEC and Trg. modules

• Evaluation of Trg. And Programme Delivery

• Database of available local Trg . Institute

• TNA of various stakeholders under various schemes

•Special teg on IEC

• Increasing online , onsight & other modes of training delivery• Process Doccumentation

• DRDC• Line Deptts.

• NIRD , SIRDs , other partners

• P & RD (outsour-cing )• MoRD

• SIRD• DRDC• DFD

diOBJECTIVES GAPS STRATEGY ACTION RESPONSIBL

E AGENCIES

TO INITIATE AN INTEGRATED TRAINING & COMMUNICATION PROGRAMME

• Facilitatng in drawing up Communication & Training Action Plan

• Development of Guidelines • Development of Participatory planning • to conduct annual impact assessment of Trg and IEC

• IEC wing of MoRD•NIRD• SIRDs• Partners

atoOBJECTIVES PROGRAM

ME GAPS STRATEGY ACTION RESPONSIBLE

AGENCIES

TO EVOLVE THE PROCESS OR MECHANISNM FOR ACTIVE INVOLVEMENT OF ALL THE DEPARTMENTS & PARTNERS.

Convergence of all the line Deprtments

• To develop one co-ordination committee at Natioal , State , District and Block level , monitored by MoRD

• Identification • Joint Action Plan for specific role and responsibilities of different line departments and partners

• MoRD• State Governments

TIME LINE

• Total Duration for this Action Plan : 3 years• All preparatory Activities : First 6 months • Pilot Testing for IEC , Training &

Convergence : Second six months• Scale-up of Action Plan : 2nd Year • Mid-term Assessment & Corrective Measures:

At the end of 2nd year • Independent Ownership of new strategy by

the stakeholders : 3rd year

Outcome

• People better informed• Better choice to People• services better utilised , • Functionaries are empowered • better programme Delivery

Rural Develop-ment

People’s Participation

Monitoring & Evaluation

Proper Implementation

Proper planning

Inform-ation dissemination

Co-ordination with the line department

Social justice

THANK YOU