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DISCOVERY 1 2 3 STRATEGY 4 5 6 FULFILLMENT 7 8 9 Program Development Roadmap 1600 Madison Avenue, Toledo, Ohio 43604 USA +1 419.473.9000 © Madison Avenue Marketing Group LISTEN • Client Story • Product/Service Offerings • Brand Promise/Corporate Perspective • Historical Performance DEVELOP • Outbound Marketing/ Advertising Plans • Digital Marketing Programs • Point-of-Entry Marketing Programs • Internal Marketing/ Communications Programs MANAGE • Account Reviews/Client Satisfaction Surveys • Ongoing Program Administration • Proactive Client Service/ Support • Project/Program Improvements OPTIMIZE • Data/Metrics Reviews • Client Feedback • Performance Evaluations • Project/Program Adjustments IMPLEMENT • Marketing Plan • Outbound Marketing Programs • Digital Marketing Programs • Point-of-Entry Marketing Programs • Internal Communications Programs CREATE • Corporate Messages • Branding/Design Concepts • Advertising/Marketing Content • Marketing Calendar DEFINE • Business Goals • Marketing Strategies • Comprehensive Marketing Plan • Marketing Management Procedures/Processes EVALUATE • Current Assets • Marketing/Communications Deficiencies • Customer Experience • Budget LEARN • Customer Profile • Marketplace/Competition • Industry Trends • Strenghts/Weaknesses Opportunities/Threats
